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Gartner unveils top predictions for IT organizations and users in 2025
Gartner, Inc. revealed its top strategic predictions for 2025 and beyond. Gartner’s top predictions explore how generative AI is affecting areas
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Les mer >>>Yoocar & Thales team up for global connected vehicle push
Yoocar and Thales announce strategic collaboration, driving innovation in connected car services.
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Les mer >>>Hong Kong’s Innovations Radiating Impact at CES 2025
Hong Kong Science and Technology Parks Corporation (HKSTP) marked significant presence at the Consumer Electronics Show (CES) 2025
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Les mer >>>Six key trends defining Thailand’s business landscape in 2025
In the past year, the business landscape has undergone significant transformations, compelling companies to rethink their operating models.
The post Six key trends defining Thailand’s business landscape in 2025 appeared first on The Story Thailand.
Les mer >>>Rakkar Secures Thailand’s Digital Asset Custodian License and achieves US$700M AUC
Rakkar Digital Co., Ltd has been granted the Digital Asset Custodian License from the Ministry of Finance
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Les mer >>>Nvidia CEO unveils AI-powered future at CES 2025
Nvidia CEO Jensen Huang took the stage at CES 2025 to deliver a keynote address brimming with energy and groundbreaking announcements.
The post Nvidia CEO unveils AI-powered future at CES 2025 appeared first on The Story Thailand.
Les mer >>>InnovestX appoints Akarn Punyakumleard as new CEO
InnovestX Securities Co., Ltd. has announced the appointment of Akarn Punyakumleard as Chief Executive Officer
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- Gartner unveils top predictions for IT organizations and users in 2025
Gartner, Inc. revealed its top strategic predictions for 2025 and beyond. Gartner’s top predictions explore how generative AI is affecting areas
The post Gartner unveils top predictions for IT organizations and users in 2025 appeared first on The Story Thailand.
Gartner, Inc. revealed its top strategic predictions for 2025 and beyond. Gartner’s top predictions explore how generative AI (GenAI) is affecting areas where most would assume only humans can have lasting impact.
“It is clear that no matter where we go, we cannot avoid the impact of AI,” said Daryl Plummer, Distinguished VP Analyst, Chief of Research and Gartner Fellow. “AI is evolving as human use of AI evolves. Before we reach the point where humans can no longer keep up, we must embrace how much better AI can make us.”
Through 2026, 20% of organizations will use AI to flatten their organizational structure, eliminating more than half of current middle management positions.
Organizations that deploy AI to eliminate middle management human workers will be able to capitalize on reduced labor costs in the short-term and long-term benefits savings. AI deployment will also allow for enhanced productivity and increased span of control by automating and scheduling tasks, reporting and performance monitoring for the remaining workforce which allows remaining managers to focus on more strategic, scalable and value-added activities.
AI implementation will present challenges for organizations, such as the wider workforce feeling concerned over job security, managers feeling overwhelmed with additional direct reports and remaining employees being reluctant to change or adopt AI-driver interaction. Additionally, mentoring and learning pathways may become broken, and more junior workers could suffer from a lack of development opportunities.
By 2028, technological immersion will impact populations with digital addiction and social isolation, prompting 70% of organizations to implement anti-digital policies.
Gartner predicts that by 2028, about one billion people will be affected by digital addiction, which will lead to decreased productivity, increased stress and a spike in mental health disorders such anxiety and depression. Additionally digital immersion will also negatively impact social skills, especially among younger generations that are more susceptible to these trends.
“The isolating effects of digital immersion will lead to a disjointed workforce causing enterprises to see a significant drop in productivity from their employees and associates,” said Plummer. “Organizations must make digital detox periods mandatory for their employees, banning after-hour communication and bring back compulsory analog tools and techniques like screen free meetings, email free Fridays, and off-desk lunch breaks.”
By 2029, 10% of global boards will use AI guidance to challenge executive decisions that are material to their business.
AI-generated insights will have far-reaching impacts on executive decision making and will empower board members to challenge executive decisions. This will end the era of maverick CEOs whose decisions cannot be fully defended.
“Impactful AI insights will at first seem like a minority report that doesn’t reflect the majority view of board members,” said Plummer. “However, as AI insights prove effective, they will gain acceptance among executives competing for decision support data to improve business results.”
By 2028, 40% of large enterprises will deploy AI to manipulate and measure employee mood and behaviors, all in the name of profit.
AI has the capability to perform sentiment analysis on workplace interactions and communications. This provides feedback to ensure that the overall sentiment aligns with desired behaviors which will allow for a motivated and engaged workforce.
“Employees may feel their autonomy and privacy are compromised, leading to dissatisfaction and eroded trust,” said Plummer. “While the potential benefits of AI-driven behavioral technologies are substantial, companies must balance efficiency gains with genuine care for employee well-being to avoid long-term damage to morale and loyalty.”
By 2027, 70% of new contracts for employees will include licensing and fair usage clauses for AI representations of their personas.
Large language models (LLMs) that emerge have no set end date which means employees’ personal data that is captured by enterprise LLMs will remain part of the LLM not only during their employment, but after their employment.
This will lead to a public debate that will question whether the employee or employer has the right of ownership of such digital personas, which may ultimately lead to lawsuits. Fair use clauses will be used to protect enterprises from immediate lawsuits but will prove to be controversial.
By 2027, 70% of healthcare providers will include emotional-AI-related terms and conditions in technology contracts or risk billions in financial harm.
The increased workload of healthcare workers has resulted in workers leaving, an increase in patient demand and clinician burnout rates which is creating an empathy crisis. Using emotional AI on tasks such as collecting patient data can free up healthcare workers’ time to alleviate some of the burnout and frustration they experience with increased workload.
By 2028, 30% of S&P companies will use GenAI labeling, such as “xxGPT,” to reshape their branding while chasing new revenue.
CMOs view GenAI as a tool that can launch both new products and business models. GenAI also allows for new revenue streams by bringing products to market faster while delivering better customer experiences and automating processes. As the GenAI landscape becomes more competitive, companies are differentiating themselves by developing specialized models tailored to their industry.
By 2028, 25% of enterprise breaches will be traced back to AI agent abuse, from both external and malicious internal actors.
New security and risk solutions will be necessary as AI agents significantly increase the already invisible attack surface at enterprises. This increase will force enterprises to protect their businesses from savvy external actors and disgruntled employees to create AI agents to carry out nefarious activities.
“Enterprises cannot wait to implement mitigating controls for AI agent threats,” said Plummer. “It’s much easier to build risk and security mitigation into products and software than it is to add them after a breach.”
By 2028, 40% of CIOs will demand “Guardian Agents” be available to autonomously track, oversee, or contain the results of AI agent actions.
Enterprises’ interest in AI agents is growing, but as a new level of intelligence is added, new GenAI agents are poised to expand rapidly in strategic planning for product leaders. “Guardian Agents” build on the notions of security monitoring, observability, compliance assurance, ethics, data filtering, log reviews and a host of other mechanisms of AI agents. Through 2025, the number of product releases featuring multiple agents will rise steadily with more complex use cases.
“In the near-term, security-related attacks of AI agents will be a new threat surface,” said Plummer. “The implementation of guardrails, security filters, human oversight, or even security observability are not sufficient to ensure consistently appropriate agent use.”
Through 2027, Fortune 500 companies will shift $500 billion from energy opex to microgrids to mitigate chronic energy risks and AI demand.
Microgrids are power networks that connect generation, storage and loads in an independent energy system that can operate on its own or with the main grid to meet the energy needs of a specific area or facility.
This will create competitive advantage for day-to-day operations and derisk energy in the future. Fortune 500 companies who spend some of their operating expenses on energy should consider investing in microgrids which will offer a better return than continuing to pay rising utility bills.
KBTG embraces “Human+AI” Strategy
Samsung refreshed strategy using Home AI to elevate user experiences at home and beyond
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12 January 2025Technologyhttps://www.thestorythailand.com/?p=145525 - Yoocar & Thales team up for global connected vehicle push
Yoocar and Thales announce strategic collaboration, driving innovation in connected car services.
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Yoocar, a high-tech leader of IoV (Internet of Vehicle) solution and service provider and a wholly-owned subsidiary of Wanma Technology, has announced a new collaboration with Thales, a global leader in advanced technologies that provides car manufacturers with safe and hassle-free solutions to expand their customers’ vehicles connectivity experiences.
This partnership aims to jointly expand the IoV global market and explore opportunities for growth in emerging countries.
Li Xunhong, Yoocar’s Chief Technology Officer, stated: “We are delighted to establish this strategic partnership with Thales. By integrating our technologies and market resources, we will provide superior services to automotive companies globally, thereby driving the advancement of IoV technologies.”
This partnership builds on Yoocar and Thales’ connectivity platforms and products, helping their customers to achieve global expansion and localization strategy through end-to-end global ONE SIM solution. Leveraging Yoocar’s expertise in IoT connectivity management and AIOps (Artificial Intelligence for IT Operations), along with Thales’s strengths in eSIM solutions and smart card technology, this partnership will accelerate the global deployment of connected car and bring more competitive, easy-to-manage, secure and reliable connected car services to global automakers to meet their increasingly diverse and smart business needs.
Christine Caviglioli, Vice President Automotive at Thales, said: “Together with Yoocar, Thales is now extending its well-established expertise in the field of connected cars in emerging countries. Combining Yoocar powerful network to seamlessly manage cross-border connectivity for vehicles, this cooperation will further expand Thales leadership in supporting automotive companies to deploy high-end connected services.”
In collaborative efforts on emerging technologies and standards, Yoocar and Thales focus on developing and promoting the GSMA IoT eSIM standards. The two parties are working closely to drive concrete field deployment initiatives and technical validations of new standards, addressing the real-world challenges faced by automotive companies while implementing connectivity and ensuring cybersecurity in vehicles and facilitating the adoption of these standards. This will support and enhance the technological evolution of the automotive industry with comprehensive and reliable solutions.
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9 January 2025Technologyhttps://www.thestorythailand.com/?p=145331 - Hong Kong’s Innovations Radiating Impact at CES 2025
Hong Kong Science and Technology Parks Corporation (HKSTP) marked significant presence at the Consumer Electronics Show (CES) 2025
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Largest-ever delegation of homegrown tech companies capturing global attention and potential business opportunities.
Hong Kong Science and Technology Parks Corporation (HKSTP) marked significant presence at the Consumer Electronics Show (CES) 2025 in Las Vegas, where a largest-ever delegation of 51 tech companies and institute at Hong Kong Tech Pavilions is capturing the attention of industry leaders, corporate partners and venture capitalists from global markets for business leads and investment opportunities.
Organized in collaboration with the Hong Kong Trade Development Council (HKTDC) and supported by the Hong Kong Electronics Industries Association (HKEIA), the delegation, brought together an array of cutting-edge solutions across advanced electronics, green tech, life & health sciences, and more.
Home-grown solutions from HKSTP including smart irrigation system Rocket 2.0 by Full Nature Farms, assistive wearable Seekr by Vidi Labs, and World’s smallest 3-axis Micro Gimbal Stabiliser by Vista InnoTech, together with Mobile Ankle-foot Exoneuromusculoskeleton, a telerehabilitation device by The Hong Kong Polytechnic University and Thecon Technology, have been recognised by the CES Innovation Awards 2025.
Albert Wong, CEO of HKSTP, remarked on the overwhelming success, “As an incubator, our ultimate goal lies in advancing the life of humankind. Be it breakthroughs to showcase at premier exhibitions like CES, or bridging between tech and talent with initiatives as Innovation Mixer does, HKSTP has been expanding our global footprint with great momentum in maximising salient achievements and potential opportunities over the years, that promises collaboration and confidence in carrying out our commitment to cultivate the I&T scene.”
Part of its broader strategy to enable Hong Kong tech companies to scale globally and endow sustainable impact, HKSTP will be building on the momentum from CES, and continue the Innovation Mixer US expedition in San Francisco to actively engage with ambitious talent; and also in paving way for the second cohort of the Global Booster Programme, catered for stellar tech companies from Hong Kong to embark on an intensive six-month journey in the Silicon Valley to connect with all sorts of resources for technological advancements.
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9 January 2025Technologyhttps://www.thestorythailand.com/?p=145325 - Six key trends defining Thailand’s business landscape in 2025
In the past year, the business landscape has undergone significant transformations, compelling companies to rethink their operating models.
The post Six key trends defining Thailand’s business landscape in 2025 appeared first on The Story Thailand.
In the past year, the business landscape has undergone significant transformations, compelling companies to rethink their operating models. One key driver has been the availability of generative AI, which has dominated the business world and found its way into strategy updates, earnings statements, and almost every stakeholder communication. At its current level of mass scale impact, AI may well surpass cloud and even the internet in its significance as a ‘Technology Disruptor’. This has profound impacts on how businesses navigate issues such as the ongoing skills gap, as well as their sustainability and security journeys.
Six key trends defining Thailand’s business landscape in 2025
1. AI continues to take center stage, but not without harsh reality checks.
It’s been more than a year since Artificial Intelligence (AI) became the dominant theme of the business world. The pressure to deploy it is relentless, with all companies surveyed in Cisco’s 2024 AI Readiness Index reporting a heightened urgency to implement AI solutions over the past year.
As companies embark on their AI adoption journeys, they are realizing that leveraging AI is not as straightforward as anticipated. Only 21% of companies in Thailand are fully ready to capture AI’s potential, as reality sets in on what is needed to succeed. Despite AI being a priority investment, many companies are saying that returns on these investments are falling short of expectations.
The primary challenge remains ‘Infrastructure Readiness’, with gaps in compute, data centre network performance, and cybersecurity, amongst other areas. Only 33% of companies have the necessary GPUs to meet current and future AI demands and less than half (47%) have the capabilities to protect data in AI models with end–to–end encryption, security audits, continuous monitoring, and instant threat response.
As companies weigh the decision to build or buy AI solutions, modernizing data centres and leveraging plug-and-play AI infrastructure that evolves with their needs without adding complexity is crucial.
2. As AI becomes more accessible and ubiquitous, ‘Guardrails and Data Governance’ will become a key area of focus.
As AI systems become more integrated into everyday life, discussions will focus on the responsible use, compliance, data protection, and anti-discrimination laws and AI quality standards.
Collaboration between public and private sectors will be crucial to establish standards and baseline regulations that promote innovation and enhance AI safety. Global leaders will face mounting pressure to implement frameworks that improve the accountability of AI systems and address ethical and misinformation issues arising out of the use of AI, without inhibiting innovation. Companies will need to adopt responsible AI frameworks, conduct regular privacy assessments, and develop and implement a robust incident management plan to ensure judicious AI use.
‘Data privacy and security’ is another tenet of AI governance. The next generation of privacy laws will continue to drive transparency, fairness, and accountability in spaces like data collection and use, cross-border data flows, and verifiable compliance. Companies will have to consider how their employees interact with AI systems and develop strategies to mitigate data breaches and associated risks through mock drills and continuous monitoring.
3. Cybersecurity moves to machine scale and networks will move from connecting to also protecting everything.
Networks will no longer just be used to connect. As more devices and services get connected, the risk and sophistication of attacks become greater. For example, social engineering attacks are more accessible given the amount of data that people share online with different platforms. Supply chain attacks also pose a problem, given the complicated web of technology suppliers that many businesses use in their operations. Advances in areas like quantum computing will further complicate the landscape. All of this will push cybersecurity to move at machine scale.
The network will emerge as a crucial pillar in managing workloads and serving as both the first and last line of security defence. This will become increasingly important as attacks conduct lateral movement attacks where they use one entry point to infiltrate the rest of the network to penetrate deeper into organizational systems.
AI will also transform security, assisting security teams and simplifying tool management, augmenting human insights, and automating complex workflows. Innovations that infuse security into the fabric of the network like Hypershield, architected to insert security enforcement into advanced silicon in servers and network devices, will redefine businesses’ ability to detect and respond to threats more effectively, and update and patch it all with lean teams.
The next great frontier of security involves not only securing businesses’ own four walls but also the extensive ecosystem of partners and vendors they rely on. As hyper distributed defences and federated data become the norm, companies that can leverage network will become self-defending digitally resilient enterprises.
4. Companies will need help to balance ‘Sustainability and Growth’ in an AI-powered era.
The race to AI will continue to accelerate, leading to higher power consumption levels, which will impact carbon emissions across all scopes. By 2027, AI usage alone is predicted to use as much water as all of New Zealand. In a world where net-zero goals and carbon emission reductions target loom large, companies need to find solutions that balance sustainability goals with the growth opportunities that AI brings.
To achieve this balance, businesses will increasingly seek partners who can provide energy-efficient products and solutions or help them adopt circular business models aligned with their net-zero timelines. AI itself will play a crucial role in unlocking efficiencies for businesses. We see AI heralding a new era of energy networking, which combines software-defined networking capabilities, and an electric power system made up of direct current (DC) micro grids.
This will enhance energy efficiency while delivering increased visibility, insights, and automation. Power over Ethernet is another innovative solution, delivering DC power to devices over copper ethernet cabling, which eliminates the need for separate power supplies and outlets.
5. Humans and AI will co-exist in the next generation workforce.
The future of work won’t be a binary choice between humans and machines; rather both will coexist to get work done. AI will evolve from just supporting tasks to forming an integral part of the future workforce, helping to address skills shortages across various roles. The pressing talent shortage in the technology sector is very real and is compounded by the ageing populations in many countries, especially so in Asia. Increased mobility of talent, and extremely diverse populations coming into the workplace will help to relieve some of those pressures.
This will also translate into benefits at work. Employees who can harness AI for their work will outperform others who do not use AI, achieving better quality of work, productivity, and efficiency. Possessing the right skillsets to leverage AI will be crucial to any technical and non-technical role. Every employee will have to upskill themselves to stay relevant.
Initiatives like the Cisco Networking Academy, which provides digital skills training including cybersecurity, are crucial in bridging the digital skills gap. As technology continues to advance, it is vital to persistently upskill, stay relevant, and leverage the latest innovations.
6. A thriving workplace will rely on ‘the value the office brings to work’ and ‘the found of trust’ it builds.
Returning to the office should be a magnet, not a mandate. As we envision the future of work, it will be a tech-enabled one where job roles continue to evolve alongside technological advancements, much like the transition from fax to email and are now connected from anywhere. Work will happen in tech-enabled spaces and people will naturally seek the flexibility that technology brings to their personal lives in their work routines. This shift will raise questions around the value that the physical office will add to work.
As employees shift their mindset from coming to the office to do heads-down work to using this as an opportunity to connect, innovate and collaborate with their teams, employers need to cultivate an environment that supports this type of work.
Whether it’s about the type of work, the location it’s performed, or who it’s done by, ‘Trust’ is a crucial element at every stage of the process. Employers must trust that they have hired the right people for the right roles, and they will deliver the goals set for them. Likewise, employees must trust that their efforts will be recognized and rewarded by their employers, with opportunities for growth and development. Trust will become a reciprocal relationship, and the ability to foster this trust will distinguish high-performing teams and companies from the rest.
By Weera Areetanasak, Managing Director, Cisco Thailand
Nvidia CEO unveils AI-powered future at CES 2025
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8 January 2025Technologyhttps://www.thestorythailand.com/?p=145233 - Rakkar Secures Thailand’s Digital Asset Custodian License and achieves US$700M AUC
Rakkar Digital Co., Ltd has been granted the Digital Asset Custodian License from the Ministry of Finance
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Rakkar, a portfolio company of SCB 10X (venture capital arm of SCBX Group), proudly announces that Rakkar Digital Co., Ltd (“Rakkar Thailand”) has been granted the Digital Asset Custodian License from the Ministry of Finance under the supervision of the Securities and Exchange Commission of Thailand (SEC). The company is currently under preparation for license activation prior to commencing its licensed business in Thailand.
This milestone establishes Rakkar as the leading regional digital asset custodian with a presence in the country, achieved through the license secure by Rakkar Thailand, reinforcing Rakkar’s commitment to delivering institutional-grade, compliant, and secure custody solutions for institutions across Thailand and Asia.
This license empowers Rakkar to operate as a fully licensed custodian in Thailand’s dynamic digital asset market, enabling regulated institutions to secure and manage digital assets with unparalleled private key security and efficiency.
In addition to this milestone, Rakkar Digital Group has achieved a remarkable 700 million USD in Assets Under Custody (AUC), solidifying its position as the fastest-growing qualified digital asset custodian for institutions in Asia.
“These dual milestones reflect the strength of our vision and the confidence our clients place in our capabilities and solutions,” said Arthit Sriumporn, Founder and CEO of Rakkar. “With the strategic support of SCB 10X and the unwavering support of our clients and partners, we remain resolute in setting the gold standards for end-to-end security, compliance, and innovation as we empower institutions to embrace the digital asset economy with trust and confidence.”
Rakkar Digital Group’s custodial services empower institutional clients from small to large regulated exchanges, brokers and fund managers to achieve enhanced efficiency in custody operations. Offering the industry’s fastest service-level agreements (SLA) and time to market, Rakkar Digital Group provides unmatched agility to empower its clients to meet the demands of the highly dynamic digital asset economy.
Mukaya Tai Panich, CIO & CEO of SCB 10X, said, “Rakkar Digital Group’s rapid rise in the region, exemplified by securing Thailand’s Digital Asset Custodian License and surpassing US$700M in AUC within two years, reflects their leadership and immense growth potential in the digital asset space. SCB 10X, a venture capital arm of SCBX Group, is proud to support Rakkar Thailand’s mission to set new benchmarks in enabling institutional-grade digital asset custodial solutions in Thailand and foster trust in the rapidly evolving digital asset ecosystem in the region.”
Rakkar Digital Group was among Fireblocks’ first partners to join its Global Custodian Partner Program, a first-of-its-kind global network of licensed digital asset custodians to support its customers at meeting rapidly evolving regulatory standards.
Adam Levine, SVP, Head of Corporate Development & Partnerships at Fireblocks, commented,“Rakkar securing Thailand’s Digital Asset Custodian License is an excellent achievement and further bolsters the strength of the Fireblocks Global Custodian Network by offering access to one of Thailand’s premier digital asset custodians.”
This landmark achievement positions Rakkar at the forefront of digital asset custody in Thailand and beyond, empowering institutions in Asia to navigate the future of digital assets with trust and confidence.
Nvidia CEO unveils AI-powered future at CES 2025
Samsung refreshed strategy using Home AI to elevate user experiences at home and beyond
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8 January 2025Businesshttps://www.thestorythailand.com/?p=145231 - Nvidia CEO unveils AI-powered future at CES 2025
Nvidia CEO Jensen Huang took the stage at CES 2025 to deliver a keynote address brimming with energy and groundbreaking announcements.
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Nvidia CEO Jensen Huang took the stage at CES 2025 to deliver a keynote address brimming with energy and groundbreaking announcements. His central theme: AI is transforming everything, from gaming and content creation to scientific research and robotics. Here’s a breakdown of the key takeaways:
AI’s Explosive Growth
Huang traced the evolution of AI from its early days in 1993 to the present, highlighting the pivotal role of Nvidia’s GPUs in accelerating its progress. He emphasized the transformative power of Transformers and the rise of generative AI, capable of creating images, text, and even actions.
GeForce RTX 50 Series: AI-Powered Graphics
The new GeForce RTX 50 series GPUs, based on the Blackwell architecture, were a major highlight. These graphics cards boast a massive increase in performance, thanks in part to AI-powered features like DLSS, which generates extra frames to boost frame rates. Huang showcased stunning real-time graphics rendered with the RTX 5090, demonstrating the incredible realism and detail achievable with this new technology.
AI for Every Industry
Huang emphasized that AI is no longer confined to research labs and data centers. He introduced Nvidia AI Enterprise, a suite of tools and frameworks designed to help businesses across various industries integrate AI into their workflows. He showcased examples of AI agents revolutionizing fields like customer service, healthcare, and manufacturing.
The Rise of Physical AI
A significant portion of the keynote focused on “physical AI” – AI that interacts with the real world through robots and autonomous machines. Huang demonstrated how Nvidia’s Isaac platform is enabling the development of advanced robots capable of learning complex tasks through imitation and reinforcement learning. He also highlighted the importance of synthetic data generation in training these robots.
DGX Cloud and Project Digits
To make AI more accessible, Huang announced DGX Cloud, an AI supercomputing platform available through major cloud providers. He also unveiled Project Digits, a compact, personal AI supercomputer designed for developers and researchers. This device, powered by a custom Grace-Blackwell chip, brings the power of a data center to the desktop.
Windows PCs as AI Powerhouses
Huang declared that Windows PCs are becoming first-class citizens in the AI world. Thanks to advancements in Windows Subsystem for Linux (WSL2), developers can now run Nvidia’s AI software and models directly on their PCs, opening up new possibilities for AI-powered applications.
A Vision for the Future
Huang concluded his keynote with a glimpse into the future, where AI permeates every aspect of our lives. He envisions a world where AI agents assist us in our daily tasks, robots collaborate with humans in various industries, and self-driving cars navigate our roads.
Overall, Jensen Huang’s CES 2025 keynote painted a picture of a future where AI is not just a technology, but a fundamental part of how we live, work, and interact with the world. With Nvidia at the forefront of this revolution, the possibilities seem limitless.
Samsung refreshed strategy using Home AI to elevate user experiences at home and beyond
Google Cloud introduces Google Agentspace, bringing AI Agents and AI-Powered Search to enterprises
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7 January 2025Technologyhttps://www.thestorythailand.com/?p=145171 - InnovestX appoints Akarn Punyakumleard as new CEO
InnovestX Securities Co., Ltd. has announced the appointment of Akarn Punyakumleard as Chief Executive Officer
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InnovestX Securities Co., Ltd. has announced the appointment of Akarn Punyakumleard as Chief Executive Officer, effective January 1, 2025. In her new role, Ms. Akarn will spearhead the company’s securities business, the financial investment flagship of the SCBX Group, to establish leadership in comprehensive investment solutions. Her mandate includes expanding Thailand’s investor base, promoting sustainable growth in the capital market, and ensuring equal access to global investment opportunities.
Prior to this appointment, Ms. Akarn served as Chief Product and Operating Officer at InnovestX Securities Co., Ltd. and has been a key contributor to SCBX Group for over two decades.
Akarn Punyakumleard has been with the SCBX Group since 2004, holding senior executive roles in various key areas across both financial and capital markets. Her responsibilities have included developing and advising on risk management products for large corporate clients (Derivatives Product Development and Corporate Solutions), managing private banking services, and creating innovative investment products. With over two decades of industry experience, Akarn is poised to lead InnovestX in delivering greater value to Thai investors and expanding investment opportunities. Her leadership focuses on positioning InnovestX as a leader in comprehensive and innovative investment solutions, meeting global standards.
InnovestX Securities provides a full spectrum of securities services, catering to both retail and institutional investors. These services are accessible through cutting-edge digital platforms, including the InnovestX application and web trading platform, as well as via dedicated investment advisors. The company offers comprehensive investment solutions, covering all asset classes, tools, and insights. With its ongoing commitment to developing innovative investment products and tools, InnovestX empowers Thai investors to seamlessly seize opportunities in global markets.
For educational background, Akarn holds a Bachelor’s degree in Industrial Engineering from the Faculty of Engineering, Chulalongkorn University, and a Master of Engineering in Operations Research from Columbia University, USA.
Samsung refreshed strategy using Home AI to elevate user experiences at home and beyond
Gartner predicts 14% growth for semiconductor market
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7 January 2025Newshttps://www.thestorythailand.com/?p=145133 - Samsung refreshed strategy using Home AI to elevate user experiences at home and beyond
Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025
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Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.
Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.
“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”
Elevating Everyday Experiences With Home AI
Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.
Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.
Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.
Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.
Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.
Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.
These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core™ Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.
With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.
Seamless Entertainment in the AI Era
Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of whichwork behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.
Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.
Taking AI Everywhere
Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.
The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.
Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.
In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.
Empowering the Next Generation
Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.
From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.
Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.
In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.
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7 January 2025Technologyhttps://www.thestorythailand.com/?p=145105 - TikTok Shop makes year-end season waves with 8X local sellers
TikTok Shop, leading Shoppertainment trend and redifining shopping experiences by seamlessly integrating entertainment with commerce
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TikTok Shop, leading Shoppertainment trend and redifining shopping experiences by seamlessly integrating entertainment with commerce, highlighting significant contributions to the economy and society over the past year, showcasing its transformative impact on shopping experiences. In 2024, we witnessed an 8X* sales uplift year-on-year and a 7.8X* increase in orders, with 70%* of the GMV contributed by TikTok Shop creators.
In addition, the last mega sales campaign in 2024, TikTok Shop 12.12 Year-End Big Sales (ลดใหญ่ท้ายปี) demonstrated its platform strategy to support brands of all sizes, particularly local brands and affiliate creators. TikTok Shop strategically phasing campaigns to serve the needs of Thai shoppers during the year-end gifting seasons with a wide variety of products from local sellers to global brands, best prices and deals offered through lock price program and ensuring after sales services with free and fast delivery. The strategic effort resulted in 300%** growth in overall orders compared to an average day, with a remarkable 3.8X** increase in LIVE GMV within the first hour. While TikTok Shop creators saw a 4.8X** boost in GMV, with nearly 5,000** creators doubling their GMV.
“We are proud to support Thai sellers and brands in achieving success and are excited about the potential of local businesses leveraging TikTok Shop solutions. Our strong community of consumers and creators is dedicated to uplifting local businesses, enabling us to fulfill our highest purpose: driving inclusive growth in Thailand while inspiring creativity and bringing joy to the Thai people. This year, we have witnessed numerous new businesses grow and achieve significant results, alongside an increase in affiliate creators and new sellers joining the platform,” said Kornnikar Niwatsaiwong, Head of FMCG, E-Commerce, TikTok Shop Thailand
3 key drivers of local sellers and brands growth
The key growth drivers are the Rise of Shoppertainment Adoption, The Power of Community and Content Discovery, and TikTok Shop’s Commitment to Supporting Local Businesses.
- The Rise of Shoppertainment Adoption: Thai shoppers continue to adopt new shopping behaviors through shoppertainment and embrace live commerce in their everyday lives, resulting in more than a twofold*** increase in live viewership.
- The Power of Community and Content Discovery: Thai creators have played a vital role in enhancing the visibility of local products, enabling them to go viral and creating opportunities for new affiliate creators, with a threefold*** increase in the number of creators embedding yellow baskets on TikTok Shop.
- TikTok Shop’s Commitment to Supporting Local Businesses: Over the past few years since operating in Thailand, TikTok Shop is actively collaborating with local governments, notably OTOP (One Tambon, One Product) and the Department of Business Development (DBD), to upskill and reskill local businesses. The platform has onboarded and trained almost 10,000 local sellers through both online and offline workshops nationwide and conducted dedicated marketing campaigns to boost local sellers’ and brands’ GMV.
Joyhouse, New Raising Thai Brands on TikTok Shop Achieves 6X** Sales Growth in Less Than 6 Months
A local home decor brand, Joyhouse has reported an impressive 6X** sales growth within just six months of joining TikTok Shop, breaking records during the recent 12.12 campaign.
Sales Director Wutthiphat Fong and Strategic Sales and Marketing Manager Achirawat Intim shared insights on their success, emphasizing the importance of live commerce for showcasing their quality mattress products. The brand targets budget-conscious customers seeking high-quality items, leveraging TikTok’s engaging platform to reach a massive and wider audience.
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3 January 2025Businesshttps://www.thestorythailand.com/?p=144971 - Freshket secures additional funding, continues to become the leading restaurant food supply platformFreshket secures additional funding, continues to become the leading restaurant food supply platform
Freshket, a Thai startup transforming the restaurant food supply chain has secured additional funding on the back of rapid business growth
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Freshket, a Thai startup transforming the restaurant food supply chain has secured additional funding on the back of rapid business growth this year. The latest round was led by Thai President Foods or TFMAMA and Kliff Capital with continued support from existing investors, including Openspace and ECG Venture Capital. The company raised $8 million in this round.
Freshket was founded by Ponglada Paniangwet, the current CEO, who recognized that Thailand was facing a fragmented and disorganized food supply chain whilst the country’s 700,000+ food businesses were demanding high-quality, standardized ingredients at fair prices, coupled with convenient and easy management such as late-night ordering, delivery to the store, complete product delivery, and consolidated billing. Freshket was one of the first to apply technology to solve these challenges, streamlining and improving the entire process – from sourcing fresh ingredients to delivering them directly to restaurant doorsteps everyday.
“As a company with over 50 years of experience in the food industry, Thai President Foods (TFMAMA) understands the importance of providing high-quality, affordable food products. We believe that freshket’s technology-driven approach aligns with our commitment to delivering value to consumers. By partnering with Freshket, We hope to support Freshket in providing fresh, quality ingredients, ultimately benefiting consumers and letting us enter into new area beyond our core business.”, said an executive from Thai President Foods (TFMAMA.)
In a period of intense competition in the F & B sector, Freshket removes the daily difficulties and uncertainties around ingredient and inventory management, and enables restaurant operators to focus on differentiating themselves through exceptional dining experiences and creative menus. The Thai Restaurant Association is actively encouraging restaurants to adapt their business models and change traditional purchase behaviours as a means to ride out the current challenges. And, as of now, Freshket has a growing and loyal customer base of 26,000 restaurants, who rate the business as offering a 99% service quality rate and enjoy affordable, convenient and reliable delivery of high quality fresh produce and other cooking essentials from Freshket’s range of 10,000 items. This has underpinned a 40% increase in Freshket’s revenue from the food service sector alone, including independent operators as well as large outlet chains.
“Freshket has evolved to become a one-stop solution for food businesses, providing sourcing, fulfillment, and delivery services. Freshket remains committed to delivering high-quality products and services as the core of our business. We are currently expanding into new markets and customer segments while maintaining our existing customer base. Moreover, the strategic partnerships with leading Thai companies such as Thai President Foods (TFMAMA) will further enhance our ability to provide a wider range of products to our customers”, said Ponglada Paniangwet.
Komjak Rattakham, Chief of Staff at Freshket, added that “this funding will not only strengthen our financial position but will also fuel our continued growth, enabling us to develop new services that cater to our customers’ evolving needs. It aligns with our goal to develop customer-centric innovation and continued growth in the coming year.”
The latest investment will not only fund expansion to service increasing demand from restaurants, but will also foster growth through strategic collaboration. By working closely with investors who have a deep industry knowledge and experience, Freshket is best placed to live up to its promise of constantly enhancing its platform, expanding its service offerings, and delivering a more comprehensive solution to its customers.
“Kliff Capital has a proven track record of investing in leading companies across various industries. We recognize this potential in Freshket, which distinguishes itself through its innovative application of technology to streamline Thailand’s food supply chain. We firmly believe that Freshket will not only enhance the efficiency of fresh/dried food supply management for restaurants and consumers but also foster a fair and sustainable ecosystem for all stakeholders.”, concluded ‘Kip Tiaviwat PhD’ from Kliff Capital.
In the previous funding round in 2021, freshket secured a US$23.5 million (or 800 million baht) investment led by PTT Oil and Retail Business Public Company Limited (OR) with other prominent companies and investment funds.
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3 January 2025Startuphttps://www.thestorythailand.com/?p=145037