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BPP unveils business strategy through to 2030
Banpu Power Public Company Limited (BPP), has announced its business growth plan spanning from this year through to 2030.
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Les mer >>>SCB 10X invests in Guardrails AI to advance AI safety and innovation
SCB 10X, announced their participation in the $7.5 million seed funding round for Guardrails AI, a San Francisco-based AI assurance company.
The post SCB 10X invests in Guardrails AI to advance AI safety and innovation appeared first on The Story Thailand.
Les mer >>>True boosts network with COWs at Songkran hot spots
True Corporation is prepared for a surge of travelers across Thailand for the Songkran festival by enhancing mobile signals (5G, 4G, and WiFi) for better coverage and faster speeds.
The post True boosts network with COWs at Songkran hot spots appeared first on The Story Thailand.
Les mer >>>JBP x SCGC launch Thailand’s first “Green Paint Container”
J.B.P. International Paint Company Limited has partnered with SCG Chemicals Public Company Limited introduced a groundbreaking product
The post JBP x SCGC launch Thailand’s first “Green Paint Container” appeared first on The Story Thailand.
Les mer >>>Ajinomoto investing 40 million baht in Green Logistics
Ajinomoto (Thailand) Co., Ltd., recently unveiled its latest sustainability initiative by investing 40 million baht in Green Logistics for transportation and distribution
The post Ajinomoto investing 40 million baht in Green Logistics appeared first on The Story Thailand.
Les mer >>>‘Digital with a human touch’ is Pi Securities’ winning combination, says CEO
Pi Securities PLC, Thailand’s leading securities brokerage company, believes in the winning combination of digitization and human touch
The post ‘Digital with a human touch’ is Pi Securities’ winning combination, says CEO appeared first on The Story Thailand.
Les mer >>>Chaixi Corporation transforms Noodle Legend into “Street Food for All”
Chaixi Corporation, the premier Thai street food franchise, unveils its strategic vision to become "the kitchen of every home, the food for all and the preferred choice for any occasion.
The post Chaixi Corporation transforms Noodle Legend into “Street Food for All” appeared first on The Story Thailand.
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- BPP unveils business strategy through to 2030
Banpu Power Public Company Limited (BPP), has announced its business growth plan spanning from this year through to 2030.
The post BPP unveils business strategy through to 2030 appeared first on The Story Thailand.
Banpu Power Public Company Limited (BPP), has announced its business growth plan spanning from this year through to 2030. This plan emphasizes diversifying its portfolio beyond merely increasing power generating capacity, transitioning into a “Sustainable Energy Generation Company”. This shift will enhance business transformation aimed at delivering energy that ensures robust cash flow, in tandem with investments that contribute to lowering carbon dioxide emissions, thereby offering sustainable value to shareholders and all stakeholders.
Issara Niropas, CEO of Banpu Power PCL (BPP) stated, “With over 20 years of experience in the power generation industry across eight countries in the Asia-Pacific region, BPP is committed to “Powering Society with Quality Megawatts.” Recognizing the shift towards more sustainable and innovative energy needs in the future, we have defined a business growth plan spanning from this year through to 2030, centered on broadening our business portfolio beyond the power generation sector to include ventures in new domains related to energy generation businesses, such as energy infrastructure, carbon capture utilization and storage (CCUS) projects, and battery energy storage systems (BESS).
Furthermore, BPP continues to focus on reducing the carbon footprint of its operations and expanding into more environmentally friendly gas-fired power plants. We believe these steps will ensure consistent returns for our shareholders and forge sustainable value for our stakeholders, paving the way for a transition to a sustainable, modern energy business aligned with evolving social contexts.”
The business growth plan according to the new strategy will concentrate on four key areas
1) Growth in Quality Megawatts CCGT
Focusing on the US market, BPP aims to grow its quality megawatts by acquiring more combined cycle gas turbine (CCGT) power plants. Two CCGT plants have already been up and running in Texas, namely Temple I and Temple II. CCGT power plants can deliver quality electricity as they not only ensure consistent cash flow generation but also help reduce CO2 emissions with “high efficiency, low emissions” (HELE) technologies.
2) Balanced PPA and Merchant Markets
BPP balances its portfolio between power purchase agreements (PPAs) and the merchant markets. The two-pronged approach provides combined advantages to maximize revenue opportunities from stable income under PPAs and potential high profits in the merchant market. BPP’s expertise in Texas’s ERCOT (Electric Reliability Council of Texas) free electricity market positions it well for exploring opportunities in other merchant markets, alongside expanding into related businesses like power trading and power retail, as an extension of the existing power generation business.
3) Decarbonization through CCUS
BPP invested in its inaugural CCUS project, the Cotton Cove project, in 2023. The project is targeting the first CO2 injection by the fourth quarter of this year, with an initially average sequestration rate of approximately 45,000 metric tons of CO2e per year. Further projects are under evaluation.
4) Investment in Energy Infrastructure and BESS
BPP seeks investment opportunities in energy infrastructure, such as electricity transmission systems, that promise immediate cash flow, as well as projects with the potential to generate strong cash flow in the future. The Company also seeks investment opportunities in battery energy storage systems (BESS) that can utilize space in existing BPP assets. These efforts will support the energy transition towards a sustainable ecosystem.
“This growth strategy signifies our readiness to venture beyond power generation and distribution, setting a solid foundation for BPP as a sustainable energy generation company in the future,” added Issara.
“We remain committed to ESG principles to add value to society and for all stakeholders. Moreover, also important are our employees, or “BPP people”, who drive the Company’s robust growth in alignment with power and related energy trends under the Greener & Smarter strategy. This will be achieved through continuous enhancement of skills, knowledge, and expertise to meet future plans, supported by ongoing capacity building efforts.”
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11 April 2024Sustainabilityhttps://www.thestorythailand.com/?p=127725 - SCB 10X invests in Guardrails AI to advance AI safety and innovation
SCB 10X, announced their participation in the $7.5 million seed funding round for Guardrails AI, a San Francisco-based AI assurance company.
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SCB 10X, announced their participation in the $7.5 million seed funding round for Guardrails AI, a San Francisco-based AI assurance company. This round was led by Zetta Venture Partners, with participation from SCB 10X, Bloomberg Beta, Pear VC, GitHub Fund, and AI angels Lip-Bu Tan, Ian Goodfellow, and Logan Kipatrick. Funds will be used to expand the company’s engineering and product teams, and to advance their products, solidifying Guardrails AI as the leading platform for enterprises and developers to build safer, more reliable AI applications.
Guardrails AI provides tools to measure, monitor, and mitigate AI risks, empowering rapidly evolving AI development. The company has developed a unique approach to address the LLM reliability problem and mitigate risks of unintended consequences, by introducing a governance layer that validates and corrects AI application outputs.
“The breakthroughs in generative AI have created an inflection point for mass enterprise adoption. As part of a leading technology and financial group that is committed to becoming an AI-first organization, SCB 10X understands how transformative AI is in driving an enterprise’s value. But to reap the impact of generative AI, we need to understand the limitations and risks inherent in the technology – such as the tendencies for large language models to hallucinate – and how to overcome them” said Mukaya (Tai) Panich, Chief Executive Officer and Chief Venture and Investment Officer of SCB 10X.
“Guardrails AI is a game-changer, with their suite of validation tools, they have unlocked a critical roadblock for adoption, enabling companies to customize and enforce their safety and compliance standards in their AI workflows. We see Guardrails AI as the blueprint to safe and ethical AI innovation,” added Mukaya (Tai) Panich.
Guardrails AI has also launched Guardrails Hub, an open-source platform that allows developers to build, share and reuse output validation techniques or “validators”. Today, the Hub has a growing collection of over 50 pre-built validators crowdsourced by the developer community, including by SCB 10X R&D team who is currently developing Typhoon, a series of Thai open-source LLMs, which significantly outperform existing Thai LLMs in the market. SCB 10X contributed a validator to Guardrails Hub to ensure that an LLM output is produced in the intended language.
SCB 10X’s contributions to the seed round and to Guardrails Hub underscore their conviction in Guardrails AI’s mission to advancing trustworthy and safe AI innovation, and their shared belief in the open-source approach to meaningfully accelerate AI innovation.
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10 April 2024Startuphttps://www.thestorythailand.com/?p=127720 - True boosts network with COWs at Songkran hot spots
True Corporation is prepared for a surge of travelers across Thailand for the Songkran festival by enhancing mobile signals (5G, 4G, and WiFi) for better coverage and faster speeds.
The post True boosts network with COWs at Songkran hot spots appeared first on The Story Thailand.
True Corporation is prepared for a surge of travelers across Thailand for the Songkran festival by enhancing mobile signals (5G, 4G, and WiFi) for better coverage and faster speeds. The company is using mobility data to plan for surges in voice and data usage as the country travels for the holidays. Five provinces in the Northeast are expected to welcome the most visitors. And True Corporation is responding to this influx with “cells-on-wheels” (COWs) and nationwide optimization through its 24/7, AI-powered Business Intelligence Network Center (BNIC).
Prathet Tankuranun, Chief Technology Officer of True Corporation PLC, said, “We continuously develop our 5G and 4G networks throughout Thailand to provide a world-class customer experience for mobile users. For Songkran, which is the Thai New Year and a popular festival for both domestic and international tourists, we are enhancing service capabilities for True and dtac customers. We do so by analyzing mobility data, which shows that the Northeastern region had the most visitors last year, followed by the North and South. This data allows us to plan network optimization accordingly to ensure a great network experience for all travelers.”
The top five most visited provinces in Thailand according to mobility data from last year’s Songkran festival are:
- Ubon Ratchathani
- Buriram
- Si Sa Ket
- Nakhon Si Thammarat
- Khon Kaen
Special measures to support mobile usage hot spots nationwide during Songkran focus on five types of areas:
- Key tourist attractions, temples, and locations for merit-making activities
- Venues for Songkran water splashing
- Transport hubs (airports, bus stations, train stations)
- Main road networks connecting regions
- Major rest stops along roads
This initiative also supports readiness to provide convenience to the public in collaboration with the NBTC, which has called for cooperation in maintaining the quality and standards of mobile use during Songkran, a time when service usage is expected to be higher than usual.
Introducing special solutions to enhance True-dtac signals during Songkran:
- COWs, or Cells-On-Wheels, are fast-moving mobile signal base stations located at popular locations and tourist destinations.
- Temporary signal poles extended to tourist attractions and main event areas in each province.
- Event parameter tuning to support usage behavior during the Songkran festival.
- BNIC, an intelligent network operations center equipped with AI and a War Room, enhances the efficiency of 5G, 4G, and home internet networks, ensuring coverage and management of all services 24 hours a day.
In addition to preparing 5G, 4G, and WiFi nationwide to support the Songkran festival, True and dtac customers benefit from round-the-clock call center assistance for emergencies and other inquiries. True customers should call 1242, and dtac customers should call 1678.
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10 April 2024The Movementhttps://www.thestorythailand.com/?p=127719 - JBP x SCGC launch Thailand’s first “Green Paint Container”
J.B.P. International Paint Company Limited has partnered with SCG Chemicals Public Company Limited introduced a groundbreaking product
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J.B.P. International Paint Company Limited has partnered with SCG Chemicals Public Company Limited introduced a groundbreaking product to the paint industry by developing the “Green Paint Container.”
This container, made from 100% High-Quality PCR PP Resin, is the first in Thailand. The containers are designed for the “JBP SMARTSHIELD-X” architectural paint, embodying the concept of SUSTAINABLE INNOVATION. This initiative aims to deliver green solutions considering the quality of life and the environment for users, further solidifying the leadership in sustainable innovation. The mentioned architectural paint is now available in Thailand and is expanding to ASEAN countries, including Cambodia, Myanmar, Vietnam, and Laos.
Sarawut Rachanakul, Chief Executive Officer of J.B.P. International Paint Company Limited, said, “JBP is committed to delivering architectural paint products that promote sustainable living for users and society and the environment. This commitment aligns with the United Nations’ Sustainable Development Goals (SDGs). This year, JBP launched a new product, ‘JBP SMARTSHIELD-X,’ under the concept of SUSTAINABLE INNOVATION. In partnership with SCGC, we have developed Thailand’s first ‘Green Paint Container’ made from 100% High-Quality PCR PP Resin. This initiative seeks to reduce plastic waste, decrease greenhouse gas emissions, and address resource management under circular economy principles, encouraging all sectors to participate in environmental conservation.”
Tanawong Areeratchakul, Chief Executive Officer & President of SCG Chemicals Public Company Limited or SCGC, said, “This marks a new dimension in the architectural paint industry with the introduction of the ‘Green Paint Container,’ made from 100% High-Quality PCR PP Resin, under the SCGC Green Polymer™ brand for packaging architectural paint products. This initiative represents a significant advancement in packaging innovation, utilizing 100% PCR while maintaining the packaging’s durability, strength, and aesthetic appeal. It serves as a solution that meets the demands of brand owners and environmentally conscious consumers. The collaboration between JBP and SCGC aims to promote efficient resource use in line with circular economy principles by recycling plastic materials. This effort will help reduce plastic waste, decrease greenhouse gas emissions, and contribute to transitioning Thailand to a low-carbon society in a tangible way.”
“The JBP SMARTSHIELD-X water-based architectural paint series, designed under the concept of SUSTAINABLE INNOVATION, embodies sustainability with safety standards including LEED V4.1 and the WELL Building Standard from the United States. It features antimicrobial properties that inhibit the growth of viruses, bacteria, and fungi, certified by the JIS Z 2801 standard from Japan. Additionally, it is designed for versatile use, catering to consumers who value convenience and speed. This series also contributes to reducing unnecessary natural resource consumption, minimizing environmental impact, and creating sustainable value for our planet.
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6 April 2024Green Paint Containerhttps://www.thestorythailand.com/?p=127418 - Ajinomoto investing 40 million baht in Green Logistics
Ajinomoto (Thailand) Co., Ltd., recently unveiled its latest sustainability initiative by investing 40 million baht in Green Logistics for transportation and distribution
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Ajinomoto (Thailand) Co., Ltd., recently unveiled its latest sustainability initiative by investing 40 million baht in Green Logistics for transportation and distribution, aiming to promote a low-carbon business environment. Pilot EV electric trucks were introduced at its factories in Ayutthaya, Pathum Thani, and Nong Khae-Saraburi, with a target to reduce carbon emissions by 1,600 tons annually. This effort aligns with Green Logistics principles across three key dimensions: loading efficiency, direct shipping, and plastic reduction in logistics, with the ultimate objective of achieving Net Zero emissions while sustainably promoting the well-being of Thais.
Kenji Harada, Vice President of Ajinomoto (Thailand) Co., Ltd., stated, “Our company is committed to becoming a low-carbon organization, with a strategic plan to cut environmental impacts by 50% by 2030, while striving to be a leader in promoting well-being for society and the world. One of our key sustainability goals is to halve greenhouse gas emissions. By 2024, we aim to slash our carbon footprint by 92% through the adoption of new technologies and the use of alternative and renewable energy sources, driving us towards a low-carbon business model. We have allocated 40 million baht towards developing Green Logistics within Ajinomoto’s robust quality assurance system (ASQUA) which prioritizes eco-friendly shipping and logistics handling practices.
Additionally, we are pleased to introduce EV electric trucks to transport our high-quality products from factories to distribution centers. Our commitment to leveraging technology and alternative energy remains steadfast, as we work towards using 40% fully electric trucks and reducing carbon emissions by 44,000 tons annually by 2030.”
Pavin Hutchesson, Associate Director of the Supply Chain Department, Ajinomoto (Thailand) Co., Ltd., said, “Ajinomoto has partnered with Yusen Logistics Thailand, a leading provider of comprehensive logistics services, and Nex Point Public Company Limited (NEX), a pioneer in commercial vehicle innovation, to develop and launch EV electric trucks to transport our products, including “AJI-NO-MOTO” MSG, RosDee, and Birdy Coffee.
We are initiating pilot projects at three factories: Ayutthaya, Pathum Thani, and Nong Khae-Saraburi, with plans for 11,500 transport routes annually aimed at reducing carbon emissions by 1,600 tons per year. Our strategy adheres to Green Logistics principles, focusing on three key dimensions: 1. Loading Efficiency: This involves intelligent logistics planning, AI management, and addressing defected or damaged products during transportation through the “Ajinomoto Biocycle” concept. Defected items are sent to Ajinomoto FD Green (Thailand) Co., Ltd., a green business model for the environment within our group of companies that transforms operational outputs into agricultural products; 2. Direct Shipping: We optimize transportation and delivery routes from factories to distribution centers to minimize carbon emissions; and 3. Plastic Reduction in Logistics: We prioritize maintaining packaging integrity and product quality while minimizing plastic use in product wrapping and crates. Our meticulous planning, commitment to hygiene, and partnership-driven approach to Green Logistics aim to reduce environmental impacts and promote sustainability in measurable ways.”
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6 April 2024Sustainabilityhttps://www.thestorythailand.com/?p=127415 - ‘Digital with a human touch’ is Pi Securities’ winning combination, says CEO
Pi Securities PLC, Thailand’s leading securities brokerage company, believes in the winning combination of digitization and human touch
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Pi Securities PLC, Thailand’s leading securities brokerage company, believes in the winning combination of digitization and human touch, Chief Executive Officer Bob Wouters says.
And he announced that Pi Securities has invested tremendously in building its digital platform for customers, although he refused to give the exact number.
“Digital will provide you with a cost-effective and very good user experience. You can make it easy for people to invest. But in the end, I believe that people in Thailand still value having a personal advisor – someone that they trust who can help them navigate,” Wouters said.
According to him, Pi Securities has as many as 100 employees working in its tech and IT departments. “That number should give you an indication of how serious we are in building ourselves into fintech,” he added.
End-to-end digital platform
The CEO said that his company’s digital platform is built end-to-end, pointing out that other brokers that offer trading services through a mobile app are “still very manual in the back office”.
According to him, Pi Securities digitalized its back office last year, allowing the company to handle higher volumes and compete with lower margins. “The reason that we can compete with lower margins overall is because we are very cost-effective in the back office. That’s because we built a digital platform end to end,” he explained.
In March, the broker launched a mobile application for online investing called “Pi Financial”, allowing customers to invest and trade in multiple types of financial instruments, including stocks, mutual funds, derivatives, and bonds.
The app is part of Pi Securities’ strategy for 2024 to expand its customer base threefold through the development of comprehensive digital services, with a growth target of 1.2 billion US dollars (44 billion baht) in valuation, according to the CEO.
Human touch is a key
With tougher competition among brokerage companies in Thailand and growing pressure on the margins, Wouters says it is sensible for them to start building a digital trading platform, as it is more cost-effective than giving discounts.
“There are going to be fewer players in Thailand. I think the ones that can win are those that have a very good trading platform and a trading app,” he said.
Pi Securities, according to him, also has a “human touch” for its customers in addition to the mobile trading application – an army of more than 400 investment consultants who have personal relationships with customers and can offer them trading advice.
“I believe that’s going to be the way forward. It’s more digital, it’s more about servicing the customer and adding value as a broker. And we believe that we got all the tools in place to be at the forefront of that disruption in Thailand in the next years,” said the CEO.
He expected the trading app to help attract new customers and boost his company’s growth. Another way of expansion is to attract more investment consultants from other brokerage firms, especially those that are not building their digital platform and will go out of business.
Wouters said Pi Securities is also looking to expand its wealth business by offering new products to help customers grow their total revenue.
Big opportunity in Thailand
The CEO pointed to a “really big opportunity” in the Thai investment market, given the size of household wealth, relatively low interest rates, and a large number of prospective investors.
“If you look at the total household wealth in Thailand, roughly 50% of all the wealth in Thailand is still kept in deposits and bank accounts. There’s still a lot of money just sitting there in bank accounts waiting to be generating a better yield,” he said.
Wouters said that as Thailand is becoming an ageing society, people becoming increasingly aware that they need to start investing to offset the inflation, rather than leaving their money in their bank accounts.
“One of the reasons that we find why people are not investing is lack of knowledge and lack of access to good products. What we are doing is we are making it easier for people to trade and to start investing. We are offering more products, so they can choose from all kinds of products, including global equities,” he said.
“With our app, you can trade directly on NASDAQ,” he added, referring to the National Association of Securities Dealers Automated Quotations, an American stock exchange based in New York City.
“You can deposit Thai baht on your account. We do the currency conversion, and we buy the American stocks directly for you. If you want to buy Apple [shares], you can buy it on our app,” he said.
Name change for new phase
Previously known as Country Group Securities, Pi Securities got its name changed in February 2022. That was the second name change for the company which was founded in 1966 and originally called Adkinson Securities – the third brokerage listed on the Stock Exchange of Thailand (SET).
“We changed our name to Pi Securities to reflect a new phase that we are going into when we are going to do the digital transformation. So, we felt that we wanted to have a new name to show that we are becoming a new company, a lot more fintech and digital company. Because that’s what we believe the future is going,” the CEO said.
As to why it is named “Pi”, he said there are two reasons. “One is because it helps to simplify very complex calculations in math. That’s what we do at Pi – we want to simplify very complex investments. The other one is that pi is an infinite number, so it means there’s infinite growth.”
He described Pi Securities as an independent retail broker that is not owned by any commercial bank. “We are the largest pure retail-focused independent broker,” he said.
The CEO also mentioned Pi Securities’ plan to expand beyond Thailand. “We are talking to multiple parties to see if we can expand beyond Thailand once we build the platform. We can do either partnerships or acquisitions in the rest of Southeast Asia. But we first focus on making it a success in Thailand. Once we do that, we’re going to look at other countries.”
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2 April 2024Interviewhttps://www.thestorythailand.com/?p=127067 - Chaixi Corporation transforms Noodle Legend into “Street Food for All”
Chaixi Corporation, the premier Thai street food franchise, unveils its strategic vision to become "the kitchen of every home, the food for all and the preferred choice for any occasion.
The post Chaixi Corporation transforms Noodle Legend into “Street Food for All” appeared first on The Story Thailand.
Chaixi Corporation, the premier Thai street food franchise, unveils its strategic vision to become “the kitchen of every home, the food for all and the preferred choice for any occasion.” This major revitalisation includes rebranding, raising franchise standards, developing new products and expanding partnerships. Confident in generating increased sales and sustainable growth, Chaixi proudly reports profit growth of 121%, cementing its position as the premiere Thai street food brand.
Panrob Kamla, Chairman of Chaixi Corporation declares that “over 30 years of growth, from a single roadside noodle cart, Chaixi Bameekiao has become the leading street noodle brand, with branches nationwide, and a beloved choice of the people. This success stems from our passion for service, commitment to delivering delicious, high-quality food to our customers and significant business growth. With rapidly changing consumer behaviors, it is time to adapt our business and organisation to meet these changes, allowing a new generation of professional executives to move forward with transformation under the name “Chaixi Corporation,” delivering even better food and services to customers and driving stable and sustainable growth.”
Currently, Chaixi Corporation has 7 street food brands under its umbrella, including Chaixi Bameekiao, Chaixi Plus, Chaiyai Chicken Rice, Punpee Roast Duck Noodles, Ali Mee Halal, Khun Pan Roasting Chicken and OMG Grilled & Fried Meatballs, offered through over 4,500 branches. Additionally, there are ready-to-cook and ready-to-eat meals under the Chaixi Gold brand and more than 200 seasoning products available. All are recognised for their freshness and quality. Ingredients are directly supplied from 7 production and distribution hubs serving every region of the country, making unique flavours available at affordable prices to both vendors and consumers, making Chaixi a trusted and beloved brand among Thais.
Anuchit Sapa-asa, President of Chaixi Corporation, stated that “Chaixi Corporation is building on a strong business foundation and has tremendous potential for future growth. After overcoming the COVID-19 crisis, we have continued to grow. In 2022, we achieved the highest level of sales in our history, with total revenues of 1.085 billion baht, and that strong growth continued in 2023.
“In 2022-2023, our company embarked on a transformative journey to enhance our operational efficiency, through increased production efficiency, the application of technology, intelligent cost management and administrative structural adjustments. This transformation enabled a younger generation of professional management to initiate crucial changes. As a result, we achieved sales exceeding 1.1 billion baht and more than doubled our profits. This reflects our now proven ability to reinforce the organisation’s foundations, both financially and operationally, to support continuing growth. We are reaching even greater goals under these three strategies, aimed at fostering sustainable growth for Chaixi Corporation:
- Developing Franchise Standards involves standardising franchise management and service systems to meet customer needs and foster brand loyalty. Leveraging our nationwide production and distribution centres enables even greater partner access and franchise quality control.
- Developing Additional Products meeting Market Demands focuses on prioritising research and development, tailoring products to meet consumer needs, including easily accessible distribution channels, such as street eateries, shopping malls, convenience stores and online platforms. In addition to our seven street food brands, the company now offers ready-to-eat products through leading supermarkets.
- Developing Partnerships for Business Expansion collaborates with businesses specialising in specific areas to leverage collective knowledge for joint business development. This includes acquiring businesses with high potential, such as the renowned Ayutthaya-based “Crying Tiger Boat Noodles” and the tourist-favorite “Brix Dessert Bar.” These acquisitions maintain the original shareholder ratios, allowing brand owners to continue to benefit from their expertise. Additionally, this creates opportunities for international business expansion, including an ongoing joint venture with the Cabalen Group, a major food business in the Philippines, to globalise our culinary legacy.”
“Chaixi Corporation prioritises the rebranding and modernisation of its image to align with the contemporary lifestyle of today’s consumers. Moreover, it opens opportunities for promising young individuals to rise as leaders, propelling the organisation forward through a development program focused on success. Furthermore, employees are afforded benefits on par with other leading organisations. Chaixi Corporation is confident that this significant transformation, driven by these primary strategies, will promote and elevate the company to a leading brand in Thailand’s food industry, enabling perpetual growth,” Anuchit concluded.
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2 April 2024Businesshttps://www.thestorythailand.com/?p=127257 - LINE Thailand Awards 2023, honouring Brands Excelling in Digital Marketing on LINE
LINE Thailand has hosted the LINE Thailand Awards 2023, an annual event celebrating the achievements of both public and private sector brands
The post LINE Thailand Awards 2023, honouring Brands Excelling in Digital Marketing on LINE appeared first on The Story Thailand.
LINE Thailand has hosted the LINE Thailand Awards 2023, an annual event celebrating the achievements of both public and private sector brands and organisations in their use of the LINE platform to grow their businesses and serve the public in 2023. 60 organisations have been honoured, which reflects the increase in the potential of the Thai business sector when using the LINE platform to grow.
The annual LINE Thailand Awards were first held in 2019. The awards have evolved, to keep pace with the changing contexts of business operations, including various solutions, developed by LINE for Business, through which organisations can gain that all important marketing edge. This year, 40 distinguished awards were presented, including 5 for the brands that demonstrated outstanding achievements in digital marketing during the year and 35 awards for excellent utilisation of LINE’s diverse array of solutions, covering all major business sectors in Thailand.
With continuous development of its platforms, LINE offers comprehensive solutions for the business sector and public services to support their marketing objectives, not only to build success but also to enable Thai organisations and businesses to become leaders in the use of the latest technology to grow the digital economy of the country.
The brands and organisations awarded the “Top Brand for Outstanding Achievements in Digital Marketing in the Year 2023” across diverse business sectors include:
- Toyota Motor Thailand won the Best LINE Solutions Award for their creative and comprehensive use of LINE solutions over the past year, exemplified by their diverse use of solutions on the LINE platform, leading to outstanding business results and the use of LINE to its fullest potential in 2023.
- Big C Supercenter captured the Best Localisation Solutions Award for their creative use of LINE Official Account (LINE OA) to reach customers, the performance targeting of audiences and the development of exciting services through LINE OA, to meet the needs of Thai consumers in 2023 effectively.
- Mindshare Thailand won the LINE Ads Agency of The Year Award for their outstanding development of advertising on LINE Ads, based on strategies, advertising plans on the LINE platform and outstanding advertising performance through LINE Ads in 2023.
- Cartier Thailand received the Creative Excellence Award, a special accolade for the most exciting and unique marketing work of the year through LINE.
- The Provincial Waterworks Authority earned the Government e-Service Award, a special award for the public sector organisation which developed the best e-services through LINE, meeting Thai consumers’ needs effectively and making Thai people’s lives easier and more convenient.
In addition, there are awards for brands and organisations which have utilized the spectrum of solutions on the LINE platform most effectively. They represent 9 industrial groups in Thailand, including Automotive and Energy, Finance and Banking, Consumer Goods, Food and Beverage, Insurance, Luxury Goods, Public Services, Retail and E-commerce, Technology, Telecommunications and Entertainment. The award-winning brands are:
- Best Official Account for the brand using LINE OA most effectively to achieve remarkable business growth, with strategies in marketing, communication and the development of services through LINE OA that meet the needs of Thai consumers, evaluated by performance and brand growth through LINE OA in each sector.
- Best Sponsored Stickers for the most creative brand in the design of LINE stickers for business success,with strategies to create LINE stickers which best represent the brand when reaching Thai customers, positively reflecting the brand’s identity and leading to the most sticker downloads in 2023 in each business sector.
- Best LINE Ads for the most effective brand advertising through LINE Ads, in terms of strategy, advertising planning and creative work, successfully reaching the target group and efficiently achieving business objectives in each sector.
- Best Display Ads for the brand creating outstanding advertising work through LINE, with interestingly designed advertisements that reach consumers and generate significant results in each sector.
The presentation of the LINE Thailand Awards 2023 not only serves to honour brands for their outstanding digital marketing concepts on the LINE platform, but also to have these organisations be prime examples of the application of technology to drive business growth in the digital era.
The recognition bestowed by the awards indicates the success and international standard of digital marketing in Thailand.
TAGTHAi with its business alliances, has released a new route called “Chao Phraya River Pass”
“Pi” launches All-in-One investment App, targeting total valuation of $1.2 Billion USD
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30 March 2024The Movementhttps://www.thestorythailand.com/?p=126874 - Leveraging retail automation to reduce food waste in Thailand
The amount of food waste generated in Thailand has become a significant challenge. According to the Office of Natural Resources and Environmental Policy and Planning
The post Leveraging retail automation to reduce food waste in Thailand appeared first on The Story Thailand.
The amount of food waste generated in Thailand has become a significant challenge. According to the Office of Natural Resources and Environmental Policy and Planning, more than 60% of Thailand’s waste is food waste. In 2022, Thailand produced 17 million tons of wasted food: this originates both from spoilage and spill in the supply chain and from waste by retailers, restaurants, and consumers. These numbers are alarming, particularly when only a tiny amount is recycled. Bangkok is able to recycle only 2% of the food waste collected. The rest ends up in landfills, where hygiene is not a priority. The extensive food waste contributes to environmental, social and economic impacts.
When inventory stock exceeds demand, particularly for fresh products, retailers face significant challenges in managing waste, which can result in markdowns or spoilage. The UN Environment Programme (UNEP) revealed that producing and consuming food is the biggest driver of nature loss. Siloed and manual food systems are using resources inefficiently. In addition to food waste, we also waste the energy and water required for food production, harvesting, transportation, and packaging. The Pollution Control Department has set a roadmap to reduce the proportion of food waste in municipal solid waste from 39 percent to under 28 percent by 2027, focusing on retail and consumers.
Addressing the particular issue, Onni Rautio, Sales Director at RELEX Solutions, shared, “Food waste is a serious problem that can only be solved through a combination of both individual and collective efforts. Aside from getting smarter about our food consumption to address pressing waste issues, leveraging retail automation presents a promising solution for retailers to contribute to reducing food waste issues in Thailand. Furthermore, automation helps streamline inventory management efficiently, optimise ordering processes, and minimise manual handling, leading to more sustainable and efficient retail practices. By preventing overstocking and accurately predicting demand, automation effectively minimises surplus food items being wasted.”
Effective food waste management strategies are essential to mitigating these impacts. Some of the roles of retail automation in reducing food waste include:
- Demand forecasting helps retailers predict customer demand and adjust inventory levels, ensuring stock levels align with consumer needs. By utilising data analysis and machine learning, retailers can anticipate fluctuations in demand, minimise overstocking, and reduce the amount of surplus food items being wasted, contributing to a significant reduction in food waste.
- Automated expiration tracking improves inventory management by effectively rotating stock and accurately tracking and managing the shelf life of products to reduce the likelihood of overstocking and ultimately prevent expired products from being wasted. It streamlines operations, minimises manual handling, and makes more informed decisions to reduce food waste and improve product rotation.
- Smart inventory management systems feature automated alerts for low inventory levels, shipment delays, and overstocks. They monitor and analyse inventory data to identify slow-moving or obsolete items, using automated tracking software to maintain just-in-time inventory. Creating data-backed product sourcing strategies minimises the risk of overstocking, thereby reducing waste due to spoilage and expiration.
Advanced supply chain planning technology can help retailers reduce food waste, improve forecast accuracy, optimise store orders, track product expiration dates, and decrease food waste by 10–40% while maintaining profitability and on-shelf availability. A recent report by RELEX Solutions found that in the last year, the company’s AI-driven solutions helped RELEX food retail customers worldwide save a combined estimated 280 million kg of food waste across the supply chain thanks to more accurate forecasting and inventory optimization—the equivalent of more than 950,000 metric tonnes of CO2.
“Implementing retail automation solutions can bring several environmental benefits. Beyond reducing food waste, automation significantly reduces energy consumption and optimises transportation routes to lower emissions. It is also worth noting that Thai customers are beginning to place greater importance on environmentally friendly and sustainable practices. This trend has led to a growing segment of green consumers in the market, which urges retailers to adapt their products and practices to meet this demand, fostering a more sustainable and eco-friendly approach.
Without automation, businesses may experience inefficiencies and face a significant potential for financial loss due to their inability to analyse real-time data. Furthermore, the automation of routine tasks allows employees to focus on higher-value activities, contributing to overall cost reduction,” closes Onni.
True invites you to explore the wonders of the south with “Secret Island: Superior Signals”
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29 March 2024Technologyhttps://www.thestorythailand.com/?p=126803 - True invites you to explore the wonders of the south with “Secret Island: Superior Signals”
True Corporation is moving ahead to demonstrate the nation's best network, enhancing communities and businesses throughout Thailand
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True Corporation is moving ahead to demonstrate the nation’s best network, enhancing communities and businesses throughout Thailand, especially in the South, with 5G networks and digital technologies. True invites Thai and international tourists to experience nature and traditional communities, integrating the development of digital infrastructure with modernized and environmentally friendly network installations that utilize solar energy. This initiative supports sustainable eco-tourism nationwide, including in Surat Thani.
True is also offering outbound visitors the ‘GO Beyond Roaming’ service, which includes In-Flight Roaming and On-Cruise Roaming, enabling users to access roaming services while aboard planes or cruise liners.
Sharad Mehrotra, Deputy Chief Executive Officer of True Corporation Plc., said, “We are committed to delivering the best experience to all our customers throughout the country, both in terms of the best network and superior, seamless service. True has developed and modernized a state-of-the-art digital telecommunications infrastructure to ensure high quality signals while upgrading our network technology to the latest standards. This includes enhancing the user experience with 5G technology and developing environmentally friendly networks while promoting Thai tourism.”
Data Usage in the Southern Provinces – Among the Highest in the Country
True Corporation has analyzed consumer behavior using the AI-powered Business Network Intelligence Center (BNIC) to meet rising data usage. Regionally, the South is leading the trend, with Phuket ranking first for year-on-year growth in data usage in Thailand at 29%, followed by Suphan Buri at 22%, and Surat Thani at 20%. These figures underscore the booming tourism industry in the South.
In Surat Thani province, a hidden gem is gaining popularity among tourists: Koh Nokpao. True is the first service provider to extend its network to this island, enabling the community and its schools to access internet services. The cell tower here is powered by renewable energy, utilizing solar panels, and supports the island community’s eco-tourism aspirations by promoting homestays online, gaining recognition among international tourists. Additionally, True has expanded signal coverage across islands, and the open sea, enhancing the travel experience for both Thai and foreign tourists throughout their trip. True is thereby supporting tourism, a crucial industry for sustaining Thailand’s economic growth.
Net Zero for Sustainable Ecotourism: 6% of Cell Towers in Surat Thani Are Solar-Powered
True Corporation is actively pursuing its Net Zero target by enhancing its infrastructure and connectivity solutions to be modern and efficient. This includes upgrading signal towers to fully support 5G and 4G usage, thereby enhancing energy efficiency. In 2023, energy usage was reduced by over 10,000 megawatt-hours, and greenhouse gas emissions were cut by 4,400 tons. The use of AI and Machine Learning for rapid network issue detection and resolution plays a crucial role in reducing energy consumption and emissions.
In 2023, True installed solar panels on more than 7,800 signal towers and a data center, saving approximately 45,000 megawatt-hours per year. In 2024, plans are in place to install solar panels on a total of 11,200 towers and 6 data centers, which is expected to save approximately 64,000 megawatt-hours per year and prevent emissions of up to 28,800 tons of carbon dioxide equivalents annually. Surat Thani has implemented solar-panels at 6% of all towers.
Moreover, True will introduce digital solutions to improve the lifestyles of communities, create value, promote homestays, and enhance daily convenience. Examples include smart farming systems to boost agricultural productivity and medical applications like MorDee, which connects users with online doctors anywhere in Thailand. With over 500 doctors across more than 20 specialties, patients can consult physicians and health experts via video calls, phone calls, or chat, from leading private institutions, conveniently through the app, at their preferred time. This eliminates the need for travel, hospital visits, and long waiting times.
Prathet Tanakuranun, Chief Technology Officer at True Corporation Plc, said, “The tourism industry will benefit from digital infrastructure and the development of 5G, which will make tourism more enjoyable, accessible, and tailored to each area’s needs. True designs our network to meet the demands of each area, especially in key tourism areas such as in the South. Our 5G technology is a significant enabler that will introduce new services in the tourism industry, enhancing the quality and experience for tourists and supporting the sustainable growth of the tourism business in Thailand. True plans to conduct network modernization across the country, including the South. Additionally, True aims to establish One Integrated Network and efficiently utilize frequencies to enable customers to access services on a more comprehensive and faster network.”
True Corporation has identified that the top data usage areas for March 2024 in the South coincide with the top tourist destinations which follow the company’s network development plan. The Southern Top 5 destinations are:
- Koh Samui Island, Surat Thani province.
- Koh Tao Island, Surat Thani province.
- Koh Phi Phi Island, Krabi province.
- Ao Nang Beach, Krabi province.
- Koh Lipe Island, Satun province.
Offers an exclusive world-class privilege
Sharad added, “True and dtac prioritize designing packages and benefits that meet the needs of tourists, as well as leveraging the unique strengths of each local market to attract tourists effectively and provide the best possible travel experience for True and dtac customers, for both international and domestic travel. For domestic travel, we offer a wide range of special privileges for every journey, whether by plane or car, including accommodation in hotels that cater to every need. Additionally, we ensure our customers’ confidence with accident insurance and comprehensive travel coverage.”
Traveling by airplane
- Customers can exchange currency at special rates with Twelve Victory and use airport shuttle services via the Maxim or The Black Tie Limousine apps.
- Enjoy exclusive comforts before the journey. On every flight, indulge in delicious meals at 9 domestic airport lounges, along with special privileges for duty-free shopping and golf cart services from the airplane to the terminal, for True Black Card holders.
Traveling by car
- Vehicle check-up services are available at Cockpit or Autobac, and EV charging at EA Anywhere stations.
- Car rental services from TrueLeasing, DriveHub, and many more, including leading gas station service stations like PT and Susco.
- Café hopping is a must during the journey, with stops at Cafe Amazon, D’Oro, and hip coffee shops throughout the trip.
Hotels that cater to customers
- Room reservations can be made through Ascend Travel, Agoda, and booked via Personal Assistance for True Black/ dtac Platinum Blue customers, along with special privileges from leading hotel chains.
Safe travels
- Enjoy protection from accident/travel insurance from AIA, FWD, Dhipaya Insurance, and Thaivivat Insurance.
For outbound travelers, True Corporation has introduced “GO Travel,” internet and international sim packages, the first premium service for travel beyond ordinary roaming. This offers customers, both from True and dtac, a world-class travel experience, enabling smooth communication worldwide through collaboration with over 700 partners globally.
GO Travel is the first in Thailand to offer international roaming services providing access to the internet, phone, and messaging anywhere, anytime both in-flight and on-cruise.
GO Travel is the first in the Thai roaming industry to offer free in-flight internet with 25 world-class airlines. along with exclusive privileges such as free international travel insurance from collaboration with FWD Life Insurance and Red Carpet check-in services, luxurious VIP travel with leading airlines such as AirAsia, personal assistants, and golf carts at Suvarnabhumi Airport’s Premium Service Terminal. Additionally, customers can enjoy up to a 50% discount when using lounge services at the airport with True You and dtac Reward.
- In-Flight Roaming – New Experience! In-flight roaming enables unlimited access to the internet with GO Travel’s on-top package. Simply authenticate and connect when you purchase the GO Travel add-on package, and you can use it immediately when on the plane. Customers can stay connected at all times in the sky with 25 airlines including Cathay Pacific, EVA Air, Lufthansa, Singapore Airlines, and SWISS Air.
- On-Cruise Roaming: customers can now connect to the internet at all times even when cruising the ocean with the world’s leading cruise lines including Oceania Cruise, Royal Caribbean International, and Regent Seven Seas Cruise.
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29 March 2024Technologyhttps://www.thestorythailand.com/?p=126793