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- Grand Opening of SO/ Maldives Marks Milestone in CROSSROADS Project and Elevates S Hotels & Resorts Performance
S Hotels and Resorts PCL (SET: SHR), the international hospitality company from Singha Estate PCL (SET: S), has celebrated the
The post Grand Opening of SO/ Maldives Marks Milestone in CROSSROADS Project and Elevates S Hotels & Resorts Performance appeared first on ThaiResidents.com - Thai Local News - Thai News.
S Hotels and Resorts PCL (SET: SHR), the international hospitality company from Singha Estate PCL (SET: S), has celebrated the grand opening of SO/ Maldives, which becomes the third luxury lifestyle resort at CROSSROADS Maldives, the Indian Ocean’s first and only fully-integrated leisure destination. The Company’s strategic investment in this glamorous new fashion-led retreat marks the completion of CROSSROADS Maldives and the resort is now set to elevate the success of and guest experiences at the CROSSROADS project. The expected result is a transformation of the Maldivian tourism and hospitality sectors and a noteworthy contribution in revenue to S Hotels & Resorts’ financial performance in 2024 and beyond.
First launched in September 2019, CROSSROADS Maldives is perhaps the most pivotal project in the history of the Maldivian tourism industry. The destination features a trio of resorts: SAii Lagoon Maldives (Curio Collection by Hilton), a serene retreat designed for couples, families, and friends seeking a tranquil and playful destination getaway; Hard Rock Hotel Maldives, the ultimate destination for luxury and music enthusiasts; and the brand-new SO/ Maldives, a vibrant private-island destination rooted in fashion, art and design. These three distinct resorts are seamlessly connected to world-class facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk lined with restaurants, bars, a beach club, retail boutiques, wellness centres, water sports, diving and snorkelling, kids’ clubs, an events centre and a 30-berth yacht marina, plus the Maldives Discovery Centre cultural hub and Marine Discovery Centre, which is dedicated to marine conservation and education. This integration of diverse offerings positions CROSSROADS Maldives as an unmatched haven for guests, setting a new standard for excellence in hospitality and leisure.
SO/ Maldives is a multi-million international joint venture project developed in partnership with leading business conglomerate Wai Eco World Developer (WEWD) and operated by the successful Ennismore team – leaders in operating hotels and building brands. SO/ Maldives is nestled in Emboodhoo Lagoon in the Kaafu Atoll , just a short speedboat ride from Malé’s Velana International Airport, making it easily accessible for weekend breaks and extended vacations alike.
A “see and be seen” destination, SO/Maldives features Beach Villa and Water Villa Collections adorned with furnishings by international award-winning designers and original art pieces, plus innovative dining and social venues, an exclusive Wellness Camp, a state-of-the-art fitness centre, and the Lazuli Beach Club, which will host the Maldives’ hottest parties and international DJs. This makes SO/ Maldives one of the world’s most highly anticipated new hotel openings of the year.
This original “island couture” resort, which debuted with a grand opening party in March 2024, is already playing an important role in the growth of S Hotels & Resorts’ operational and financial performance. Just four months after its initial soft-opening, SO/ Maldives reached an occupancy of almost 60% in February, and expected average daily rates (ADR) in the region of USD 750-850 for 2024. As a result, ADR for the group’s cluster of Maldivian properties is expected to rise 15-20% this year, compared to 2023. Following the strategic roadmap outlined in January, the company is on track for a strong year, with RevPAR expected to surge by 25% year-on- year in 2024.
Food and beverage sales significantly contribute to the revenue of S Hotels & Resorts. Fourteen diverse restaurants and bars are now open to guests at The Marina @ CROSSROADS Maldives. They include The Beach Club, offering the ultimate leisure experience with an infinity pool boasting ocean views, a gelato counter, private beach access, premium casual restaurants, boutique shops, specialty bars, and poolside dining. Plus, with global brands like Ministry of Crab, ranked on the “Asia’s 50 Best Restaurants” list, and the iconic Hard Rock Café, diners can indulge in an impressive array of culinary options. F&B sales surged 38% year-on-year in 2023, and the launch of SO/ Maldives – home to The Citronelle Club, an elegant all-day dining destination; Hadaba, the resort’s signature Middle Eastern restaurant; and Lazuli Beach Club – is set to drive a further 15% increase in F&B revenue from the group’s Maldivian resorts in 2024, in line with S Hotels & Resorts’ overall goal to enhance its entire non-rooms revenue this year.
Overall, the Maldives accounted for 27% of S Hotels & Resorts’ worldwide revenue in 2023 – its second-largest market after the UK. Following the official launch of SO/ Maldives this month, this contribution is forecast to rise to 35% in 2024, with strong forward bookings.
Mr. Michael Marshall, CEO of S Hotels & Resorts, commented: “The grand opening of SO/ Maldives marks an important milestone for S Hotels & Resorts as we officially complete the first phase of CROSSROADS Maldives. With its high-fashion, luxury lifestyle concept, this exceptional resort will perfectly complement our two existing properties in the Maldives, further broadening the appeal of this multi-island integrated resort destination. With its high average rates and unparalleled experiences, including the Indian Ocean’s hottest parties and events, SO/ Maldives will provide a significant uplift to our group’s revenue, generating long-term benefits for our entire business, and for the Maldivian hospitality industry.”
This unrivalled collection of hospitality services has enabled the Maldives to appeal to travellers from all around the world and to diversify into new customer segments, such as family travel and corporate groups. Since CROSSROADS Maldives opened its doors, it has attracted more than 211,300 guests and scooped multiple international awards, including the “Best Conference Resort Hotel” title for SAii Lagoon Maldives, “Best Resort/Hotel” award for Hard Rock Hotel Maldives, and “Best MICE Destination” for CROSSROADS Maldives.
Boonrawd Brewery Co., Ltd. and Singha Estate PCL are the ultimate owners of CROSSROADS Maldives, playing a pivotal role in its development, operation, and conservation of the pristine archipelago, aligned with their sustainable philosophy. Singha Estate is renowned as a leading Thai real estate developer with projects in the residential, commercial & retail, industrial estate, and hospitality sectors. Among its achievements is the development of CROSSROADS Maldives, the pioneering greenfield project of the first integrated leisure destination in the Indian Ocean. In December 2023, a landmark agreement was signed with the Maldives’ Ministry of Climate Change, Environment & Energy to protect almost one-third (31%) of the total project area, as part of Other Effective Area-Based Conservation Measures (OECMs). At the heart of this initiative will be the Marine Discovery Centre, which features a state-of-the-art marine biology laboratory and undertakes critical projects such as coral propagation and conservation programmes for endangered species. CROSSROADS Maldives has also achieved Green Globe
Certification, reflecting its complete commitment to sustainability.For more information about S Hotels & Resorts, please visit www.shotelsresorts.com or follow us on Facebook, Instagram, YouTube or LinkedIn.
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15 April 15 2024WORLDhttps://thairesidents.com/?p=50112 - Bangkok Airways FlyerBonus invites members to redeem credit card points
Bangkok Airways Public Company Limited, extends an exclusive offer to members of the FlyerBonus points accumulation programme with the ‘FlyerBonus
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Bangkok Airways Public Company Limited, extends an exclusive offer to members of the FlyerBonus points accumulation programme with the ‘FlyerBonus Points Travel Sale’ promotion. Members can now transfer credit card points participating in the programme to receive discounts on flight tickets of up to 30-50%, effective from today until 30 April 2024.
Bangkok Airways Public Company Limited offers exclusive benefits for FlyerBonus members with the ‘FlyerBonus Points Travel Sale’ promotion. Members can now transfer credit card points participating in the program to receive discounts on flight tickets up to 30 – 50%, starting from today until 30 April 2024. Members can convert credit card points to FlyerBonus points more than once, with a minimum starting point of just 5,000 points.
Flight bookings can be made from May 13th to 17th, 2024 and can used for travels from May 13th to October 31st, 2024. For details on discounts and routes included in the “FlyerBonus Points Travel Sale” promotion are;
- Bangkok to Maldives: Enjoy a 50% discount, starting from 7,000 FlyerBonus points* per passenger per flight (from standard 14,000 FlyerBonus points)
- Bangkok to Koh Samui: Receive a 30% discount, starting from 4,550 FlyerBonus points* per passenger per flight (from standard 6,500 FlyerBonus points)
- Bangkok to Chiang Mai and Lampang to Phuket: Get a 30% discount, starting from 3,500 FlyerBonus points* per passenger per flight (from standard 5,000 FlyerBonus points).
Special offer! Exclusive for members who have transferred credit card points to FlyerBonus points, the top 9 highest transfers will receive 2-night stay at a 5-star hotel partner participating in the program, including Avani+Fares Maldives Resort, Burasari Heritage Luang Prabang, Santiburi Koh Samui, SAii Phi Phi Island Village, and Burasari Phuket. *Subject to terms and conditions set by the company.
Interested members can find additional details and terms and conditions, and sign up for FlyerBonus points accumulation program members free of charge via the website https://flyerbonus.bangkokair.com or by contacting the FlyerBonus Member Service Center at 1771, press 2 (within Thailand) or +66 (0) 2 270 6699, press 2, every day from 08:00 to 20:00hrs. Stay updated with other news from Bangkok Airways, including additional flight ticket promotions, on the website https://www.bangkokair.com, Facebook page https://www.facebook.com/FlyBangkokAir, or LINE Official Account: @flybangkokair.
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13 April 13 2024AROUND TOWNhttps://thairesidents.com/?p=50108 - NIA joins Asia’s first Money20/20 event, inviting financial startups/SMEs
The National Innovation Agency (Public Organization) (NIA), a state-owned organisation under the Ministry of Higher Education, Science, Research, and Innovation
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The National Innovation Agency (Public Organization) (NIA), a state-owned organisation under the Ministry of Higher Education, Science, Research, and Innovation (MHESI), participated in the press conference for the ‘Money20/20 Asia’ event, a globally acclaimed FinTech expo set to take place for the first time in Asia. Bangkok has been selected as the host city, following Amsterdam and Las Vegas, to welcome over 20,000 finance and technology professionals from around the world to the Queen Sirikit National Convention Centre from 23 to 25 April. Over 200 distinguished speakers at Money20/20 Asia will include top executives from leading FinTech companies worldwide.
Dr Krithpaka Boonfueng, Executive Director of the National Innovation Agency (Public Organization) or NIA, stated that NIA is committed to driving Thailand’s innovation ecosystem and supporting startups and entrepreneurs to thrive. Financial Innovation or FinTech is one of the areas where NIA places great importance, particularly in the wake of the COVID-19 pandemic, where people have had to adapt to significant changes. One clear observation is the emergence of a ‘Cashless Society,’ indicating that FinTech has become integral to everyone’s daily life. Two crucial points to emphasise are designing innovations that support senior citizens and ensuring cybersecurity.
“Hosting Money20/20 Asia in Thailand presents a fantastic opportunity to witness the convergence of global FinTech leaders. It fosters a monumental FinTech innovation ecosystem that opens doors for startups and Thai citizens to exchange experiences and knowledge with international FinTech startups, leading towards the creation of globally scalable FinTech innovation businesses. NIA is proud to be one of the speakers under the theme ‘The Way to the Rising Star of Fintech in Asia,’ which will be featured on the Collision Stage on 24 April.”
Mr Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention and Exhibition Bureau (TCEB), expressed great pride in Thailand’s opportunity to welcome global leaders in the FinTech industry to Bangkok. Money20/20 Asia is a significant financial expo that brings together professionals from various industries, including financial business leaders and startup experts, to create sustainable momentum and progress for the financial landscape of this region. It is believed that this event will be highly successful, driving forward cutting-edge technology to propel ASEAN’s growth to its fullest potential.
Finally, Mr Danny Levy, Senior Vice President of Money20/20 Asia, concluded on the grandeur of the upcoming event: “Money20/20 was founded in the year 2011 and has taken place in various locations for those interested in payment innovation, FinTech, and connecting the financial service industry globally. This has made it known as a networking promoter. For instance, Money20/20 in Las Vegas (27-30 October 2023), and Amsterdam (4-6 June 2023), have been widely acclaimed as significant financial and FinTech business advancements. This has earned accolades from financial service and FinTech experts as a significant advancement in the financial business sector, and most recently, Money20/20 Asia has been established in Bangkok to enable the digital finance world to conduct business together.
“We are pleased that our global community has the opportunity to visit Bangkok and Asia amidst the current global economic challenges, as mentioned in our white paper. Asia is considered a leader in FinTech and financial services. My team and I feel honoured by the warm welcome from Thailand and the FinTech community in Asia. For members of the press and the media with interest in attending the event. They can register for free event passes at https://asia.money2020.com/pass-picker.”
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11 April 11 2024MONEYhttps://thairesidents.com/?p=50104 - Summer specials lined up at InterContinental Bangkok
As the summer sun shines and the city heats up, head to InterContinental Bangkok where a schedule of sunny day
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As the summer sun shines and the city heats up, head to InterContinental Bangkok where a schedule of sunny day specials is lined up. From Khao Chae to summer smoothies and Songkran celebrations we are ready for good times for all in the centre of the city.
Khao Chae at Balcony Lounge
Savour the taste of tradition with Khao Chae, a royal court dish at the serene setting of Balcony Lounge. Guests can enjoy this cool, refreshing jasmine rice in fragrant chilled water, served with contrasting savoury condiments including stuffed shallots with fish, shredded sweetened pork, and deep-fried shrimp paste ball.
Available from 1st to 30th April, 2024, this refreshing classic Thai delicacy is being served daily at Balcony Lounge from 11.00 to 17.00 hours. Priced at THB 460++ per set.
Summer Smoothies at Butter
From April 1st to May 31st, 2024, Butter has a choice of summer smoothies that will cool you down and revitalise you with their wholesome, fresh ingredients. Served from 08.00 to 19.00 hours, indulge in a burst of flavour starting from THB 220 net per glass.
Songkran Celebration Splash
During the holiday, from April 12th to April 21st, add an extra splash of Songkran excitement with cocktails and mocktails specially crafted to evoke the spirit of the traditional Thai New Year, available at various times throughout the day at InterContinental Bangkok.
Cocktails are priced from THB 390++ and mocktails are priced from THB 250++. Available at Espresso from 06.00 to 22.30 hours, Summer Palace from 11.30 to 14.30 hours and 18.00 to 22.30 hours, and Balcony Lounge from 08.00 to 24.00 hours. SoCal has its own special listing of creatively crafted cocktails, serving them up with Californian pizzazz from 11.30 to 23.00 hours.
Indulge in Rum Songkran, a delightful cocktail artfully crafted with the finest Kosapan rum, coconut juice, a splash of fresh lime juice, harmonised with the rich flavours of Thai tea syrup, pandan syrup and Thai rose syrup. For those seeking a non-alcohol alternative the signature mocktail is the Malai with watermelon juice, exotic dragon fruit syrup, fragrant jasmine syrup and lime juice, all gracefully complemented by the essence of coconut water.
For reservations and inquiries, please contact InterContinental Bangkok at dining.bkkhb@ihg.com or by calling +66 (0) 2 656 0444.
For more information, please visit intercontinental.com/bangkok.
Unless specified as net pricing, prices are in Thai Baht and subject to 10% service charge and applicable government taxes.
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7 April 07 2024AROUND TOWNhttps://thairesidents.com/?p=50098 - Reap Factory Celebrates the Flavors of Summertime with Vibrant Seasonal Dishes
Reap Factory, the bright and inviting all-day restaurant at Courtyard by Marriott Bangkok Sukhumvit 20, is celebrating the start of
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Reap Factory, the bright and inviting all-day restaurant at Courtyard by Marriott Bangkok Sukhumvit 20, is celebrating the start of summertime in Thailand with a selection of six special dishes, all crafted using local, seasonal and sustainably-sourced ingredients to immerse diners’ senses in the spirit of summer.
Available from 1-30 April 2024, as part of Reap Factory’s “Harvest Kitchen” concept and all-new à la carte menu, this sensational summer menu will be expertly crafted by Executive Chef Teerathep Tishabhiromya to showcase vibrant colors and flavors.
Dining journeys can start with a choice of two enticing appetizers: Tao Hoo Yen (chilled soft tofu with tiger prawns, cucumber & fried shallots, with a spicy chili paste dressing) and Summer Salad Rolls (fresh vegetable spring rolls with zebra tomato, mango, strawberry, blueberry, orange, kiwi, dragon fruit and strawberry sauce).
A selection of three mouth-watering main courses will transport guests on a global culinary journey, with Spaghetti Puttanesca (tiger prawns, squid and mussels with tomato concasse, chili, olives, anchovies & capers), Seared Duck Breast (served with potato fondant, beetroot purée and orange sauce), and Sea Bass with Sweet & Sour Tamarind Sauce (served with steamed jasmine rice).
A divine dessert of Summer Lime Mousse (mulberry macaroon with strawberry, blueberry, meringue, vanilla crumble and lime sauce) is a wonderful way to end any meal with the fresh taste of summer fruits.
Nestled in the beating heart of Bangkok, just a few minutes’ walk from Asoke and Phrom Phong BTS skytrain stations and Sukhumvit MRT subway station, Reap Factory is open for breakfast, lunch and dinner, creating an outstanding option for diners at any time of day.
Reap Factory’s summer menu is available daily until 10pm, and prices start from just THB 220++ per dish. Club Marriott, Marriott Bonvoy, and partner credit card discounts apply, children aged 6-11 years get 50% off, and under 5 dine for free!
Please connect with us via the following channels:
- To book: sevenrooms.com/reservations/ReapFactoryTwentyAndOne
- Facebook: facebook.com/ReapFactoryBangkok
- Instagram: ReapFactoryBKK
- LINE: @ReapFactory
- Tel: +66 (0) 2 127 5920
For more information about Reap Factory at Courtyard by Marriott Bangkok Sukhumvit 20, please click here.
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About Courtyard by Marriott®
Courtyard by Marriott is the hotel brand of choice for trailblazing guests who are inspired by a passion to do great things. With over 1,300 locations in 60 countries and territories, Courtyard is passionate about empowering its guests and serving the needs of travelers everywhere, no matter the purpose of their trip. Its thoughtfully designed guestrooms provide an elevated experience to relax and recharge, complete with plush bedding and flexible workspaces. Guests are able to work, eat well, connect, and be at their best to keep moving forward to succeed. Courtyard is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. For more information or reservations, visit courtyard.marriott.com and stay connected on Twitter, Instagram, and Facebook.
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3 April 03 2024AROUND TOWNhttps://thairesidents.com/?p=50089 - Stay at NH Boat Lagoon Phuket Resort
NH Boat Lagoon Phuket Resort is rolling out special deals for the Big Island Splash Party, happening at Phuket Boat
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NH Boat Lagoon Phuket Resort is rolling out special deals for the Big Island Splash Party, happening at Phuket Boat Lagoon during Songkran, from April 12 to 16, 2024. These offers are perfect for anyone, whether you’re coming alone, with your family, or with a bunch of friends. There’s something fun for everyone to enjoy.
From April 12 to 16, 2024, immerse yourself in the ultimate five-day, five-night fun-filled musical event of the year at the Big Island Splash Party. Featuring renowned DJs like Roxy June, along with food streets and activities. This musical event will be held at Phuket Boat Lagoon, right in our community area, making it incredibly convenient for you to stay at NH Boat Lagoon Phuket Resort and enjoy the Island Splash Party to the fullest.
On April 13, 2024, join us in the traditional Songkran water pouring ceremony, followed by exciting Thai childhood games like Banana Tree Horse rides, as well as poolside water boxing and ceramic painting for kids at NH Boat Lagoon Phuket Resort.
Our exclusive Songkran Splash Party packages ensure your stay is enjoyable. All packages include entry tickets and are available for stays from April 12 to 16, 2024, with the following prices:
- Deluxe Room: THB 3,000 per room per night
- Grand Deluxe Room: THB 4,000 per room per night
- Lagoon Suite: THB 5,800 per room per night
- Family Suite With 2 Bedrooms: THB 8,000 per room per night
Terms and conditions:
- Daily breakfast for 2 persons (one bedroom) and 4 persons (2 bedrooms)
- 2 general entry tickets the Splash Zone area at the Big Island Splash Party for 2 persons (one bedroom) and 4 general entry tickets for 2 bedrooms.
- Tickets will be issued upon check-in.
- Tickets can be used once to exchange for a wristband to enter the event (excluding VIP zone).
- The above rates are inclusive of 10% service charge, 7% government VAT, and 1% provincial tax.
- Full prepayment is required.
- No cancellations or refunds are allowed.
- Unused tickets cannot be exchanged for other benefits.
- Food and beverages are not included at the event.
- The event is held by an external vendor; the hotel is not responsible for any issues arising from the event itself.
For further information or room reservations, please inquire at:
Email: res.hblp@nhhotels.com Tel: +66 76 239 88
About NH Boat Lagoon Phuket Resort:
The NH Boat Lagoon Phuket Resort is located on the east coast of Phuket, in the heart of the well-known Boat Lagoon, Phuket’s first full-service marina, making it an attractive destination for leisure travellers and families seeking to explore Phuket’s cultural and shopping activities. While the popular Phuket beach neighbourhoods and Phuket town are all within a short driving distance, the resort will also serve as convenient stopover accommodation for travellers looking to explore the various islands in Phang Nga Bay such as Koh Phi Phi and Koh Yao Yai.
For more information, please visit https://world.nh-hotels.com/en/nh-boat-lagoon-phuket/
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3 April 03 2024LOCALhttps://thairesidents.com/?p=50093 - The Coffee Club’s 2023 outlook: goals achieved, embracing ‘Neighborhood Café’
The Coffee Club proudly presents its comprehensive business review for 2023, showcasing the successful realisation of its objectives. Through meticulous
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The Coffee Club proudly presents its comprehensive business review for 2023, showcasing the successful realisation of its objectives. Through meticulous strategy implementation, the brand has witnessed remarkable growth. Key initiatives include the continuous innovation of menus to meet evolving consumer demands, strategic expansion into prime business and tourist areas to attract new clientele while nurturing existing relationships, and the establishment of its ‘Neighborhood Café’ persona in 2024. With the introduction of delectable ‘Summer Faves’ menus, coupled with exclusive promotions and perks for both new and loyal patrons, The Coffee Club aims to capture the hearts of Thai and international consumers alike, offering an unparalleled experience for every occasion.
Mrs. Nongchanok Stananonth, General Manager of The Coffee Club; a subsidiary of The Minor Food Group Pcl., expressed satisfaction with the brand’s performance in 2023, achieving a 32% growth compared to the previous year. This success stems from diverse marketing strategies, including the introduction of popular new menu items like the ‘Thai Milk Tea Frappé,’ a new product developed by Thai insiders who are increasingly consuming Thai-styled milk tea. From last year up until now, The Coffee Club has expanded 5 new branches in Bangkok’s bustling business districts and popular tourist provinces, including Boat Lagoon, Old town, Park Silom and Staybridge Thonglor, while the latest branch at the PARQ was opened in 2024, bringing the total nationwide count to over 40, with 39 branches in Thailand and 1 branch overseas. Environmental sustainability remains a top priority. This also includes efforts to operate the business with a focus on environmental sustainability, such as adopting eco-friendly packaging for hot beverage paper cups and bio cups made from easily biodegradable natural materials for cold beverages, as well as giving importance to animal welfare through the use of cage-free eggs, obtained from hens raised in clean, safe, and stress-free environments to provide nutritious eggs for menu items, among others.
Looking ahead to 2024, The Coffee Club aims to solidify its ‘Neighborhood Café’ status by introducing fresh, diverse menu options to cater to varied customer preferences, especially during hot weather periods like Songkran. The Summer Faves menu boasts tantalising offerings such as the Fish & Double Chips – large pieces of deep-fried pollock served with potato and sweet potato chips, accompanied by tartar sauce or tomato sauce; Avocado & Prawn Salad – a salad packed with various nutritious vegetables such as oak, radish, cherry tomato, cucumber, wakame, and avocado, dressed with a perfect amount of wasabi vinaigrette; and Overload Prawns Croissant – a crispy, delicious croissant filled with plenty of prawns, topped with mustard-infused mayonnaise sauce squeezed with extra lime for a perfect taste, promising a culinary delight for patrons. In terms of drinks to welcome the summer season, which includes the Songkran festival, there are mocktail Mojito Crush Frappé – a drink inspired by the popular Mojito cocktail; and Pavlova Frappé – a drink inspired by the Australia’s favourite dessert, combining meringue, mango, passion fruit, and vanilla for a delicious and refreshing taste at the same time.
In tandem with menu enhancements, The Coffee Club also plans to expand its reach into potential locations that are easily accessible to consumers, both in the business districts of Bangkok and tourist provinces, to attract new customers, with a focus on increasing the number of Thai customers, especially the youth, working-age demographic, and families, while continuing to serve international customers as before.
The Coffee Club’s loyalty programme offers an array of benefits tailored to cater to every member’s preference. For Gold, Silver, or standard Members, exclusive perks await on The Coffee Club Thailand app. Members can relish complimentary beverages with specified menu orders, take advantage of double point multiplier promotions during select periods, and enjoy special privileges to sample new menu additions. Additionally, the Coffee Subscription system provides convenient access to a variety of beverages at special package prices, accompanied by the opportunity to accumulate points for redeeming free food, beverages, or exclusive products. For instance, with the latest benefit, members can redeem a free tumbler with 200 points via THE COFFEE CLUB Thailand application. These initiatives underscore the commitment to delivering unparalleled value to cherished members. Notably, the loyalty programme saw a surge in membership by 170,000 over the past year, with projections aiming for a membership base of 250,000 by 2024.
“Through these strategic endeavours, The Coffee Club is confident that it will drive business growth as planned. In addition, The Coffee Club remains committed to continually developing new menus and services to meet consumer needs and focusing on conducting business while considering the environment as an important part of the world. This aims to reinforce the status of ‘Neighborhood Café’ for both Thai and international customers, allowing everyone to experience good moments every day, every occasion,” Nongchanok concluded.
For additional information, please feel free to get in touch with The Coffee Club’s Public Relations Department at 02-365-6999, or visit the Facebook fan page at https://www.facebook.com/thecoffeeclubthailand, and website at https://thecoffeeclub.co.th.
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29 March 29 2024AROUND TOWNhttps://thairesidents.com/?p=50084 - Tops under Central Retail launches the Discover Thailand campaign
Tops, a food business under Central Retail, ignites the high season shopping frenzy with the ‘Discover Thailand: Land of Food,
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Tops, a food business under Central Retail, ignites the high season shopping frenzy with the ‘Discover Thailand: Land of Food, Land of Smiles’ campaign, opening the experience of discovering Thailand’s treasures, inviting people to experience the charm of Thailand in all its dimensions. Through 5 highlights, it embraces summer trends and the Songkran festival by bringing together the best of Thailand’s products, including agricultural/SME excellence, soft power-packed local delicacies, tourist-favorite items, and much more. It elevates the experience of fun to the extreme with the ‘Exclusive Unseen Food Trip’ activity, supercharged by irresistible deals in collaboration with renowned brand partners, allowing customers to travel, taste, and shop, all in one place. Together, they propel the Thai soft power to the global stage, with an expected surge of over 24.4 billion baht during the upcoming Songkran festival.
Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of Central Food Retail under Central Retail, said, “To welcome the arrival of the Songkran festival or Thai New Year, a time of joy that brings vibrant tourism from both Thai and international travelers, coupled with the government’s policy to promote Thailand’s various soft power aspects globally, it is anticipated that this year’s festival will generate over 24.4 billion baht in revenue (Source: Tourism Authority of Thailand – TAT). Tops, as a leading Thai food retailer, is proud to play a part in stimulating spending among shoppers during the high season while reflecting the Thai cultural identity to both Thai and international tourists, particularly through Thai cuisine, which is a powerful soft power element that significantly contributes to the country’s economy. With the ‘Discover Thailand: Land of Food, Land of Smiles’ campaign, we celebrate the summer in line with the ‘Every Day DISCOVERY’ concept, allowing customers to discover something
“Discover Thailand: Land of Food, Land of Smiles” by Tops invites you on a journey to explore the finest products from across Thailand, alongside its distinctive cultural icons that shine brightly. This campaign underscores the allure of Thailand as a “Food Destination” for both foreign tourists and Thai customers, highlighting its unique appeal through five strategic pillars:
- Discover the Power of Thai Icons – Experience the wonder of Thailand’s most diverse products, with over 1,000 items showcasing the best of Thai agriculture/SMEs, such as rare Thai mangoes like Thong Dam mangoes and Kaew Luem Rang mangoes, as well as renowned geographical indicated seasonal products from all four regions (GI stands for geographical indication, a symbol used for products that originate from specific regions, akin to a local brand indicating the quality and origin of the product). These include fragrant Ban Phaew coconuts, Thapthim Siam pomelo, Songkhla Lake seabass, Sang Yod rice, and many more. Also, explore exclusive summer treats from Tops Tongtin, such as konjac jelly with fruit pulp fillings, Thai freshwater sprat chilli crunchy condiment, steamed rice with durian in coconut milk, and a variety of superb local products like dried threadfin fish from Tak Bai district of Narathiwat and superior-quality Phon Yang Kham beef. Moreover, tantalize your taste buds with Thai soft power delicacies like mango sticky rice and tricolored coconut milk flavored sticky rice, mangoes with sweet fish sauce from renowned establishments, and special new menu items crafted specifically for this event at The Baker, including mango sticky rice chiffon cake and pandan mango sticky rice tart, and GI Nam Dokmai mangoes, Tourist-favorite like made-in-Thailand elephant pants, and summer products for Songkran celebrations, complete with water guns, Songkran goggles, Thai scented water set, alms set, and complete shabu-shabu and mookata sets for family festive celebrations.
- Discover the Unseen Tastes of Thailand – Add more joy to this summer. In addition to shopping and tasting Thai products to the fullest, Tops invites you to cherish special memories with the ‘Exclusive Unseen Food Trip’ activity with famous duo, Jiratchapong ‘Force’ and Kasidet ‘Book’ from the popular tv series ‘A Boss and a Babe’ and ‘Only Friends.’ that will take you to explore Thailand from a brand-new perspective, in ways you’ve never seen before. Get ready to join in the hunt for delicious treasures together! Simply spend 500 baht or more per receipt and register online at https://tops.sh/s/veZ3Kf for your chance to be one of 20 lucky winners on an exclusive trip! Registration and shopping open today and run until April 23, 2024. This offer is exclusive to The1 members.
- Discover Thai Soft Power – Infuse vibrancy and evoke the essence of Thailand by transforming Tops stores into a showcase of Thailand’s iconic symbols and soft power, renowned globally. With contemporary designs blending Thai identity beautifully crafted by local artists, Photobooths and Tuk-Tuk art installations have been set up at Tops stores across Bangkok and upcountry. These installations invite both Thai and international tourists to capture memorable photos. To elevate the shopping experience, Tops utilizes in-store decorations to create an enhanced ambience. Additionally, special edition ‘Discover Thailand’ T-shirts and limited-edition elephant pants have been designed exclusively for this special event. Customers who spend 2,500 baht or more per receipt will receive free ‘T-shirt, elephant pants with personalized alphabet stickers, each valued at 499 baht, Exclusive for CT1 credit cardholders: Get a 100-baht Tops Gift Voucher for every 2,500 baht spent per receipt. Limit of 3,000 vouchers, available from 10 to 23 April 2024.
- Discover Partner Ecosystem – Celebrate the high season with full-value deals for customers in every shopping experience. Tops collaborates with various renowned brand partners to roll out a line-up of promotions, offering a complete package of travel, taste, and shop all in one campaign. For travel enthusiasts who book AirAsia flights, simply show your boarding pass to receive a 50 baht discount when you spend 500 baht or more at Tops. For movie buffs, enjoy a 50 baht discount on SF cinema tickets per seat when you spend 500 baht or more at Tops. These promotions are available from today until 30 April 2024, along with fantastic deals tailored for shoppers, including up to 15% cashback and 0% instalment for 6 months when you spend using participating credit cards.
- Discover the Power of Sharing – Radiant both in body and spirit, Tops are all aware of the spirit of the Thai people during the Songkran festival, which coincides with the merit-making rituals to welcome the Thai New Year. Therefore, we never miss the opportunity to invite customers to pass on small acts of kindness to share happiness with society. We invite you to donate to the Golden Jubilee Medical Centre at Mahidol University’s “Pay it Forward: Get a Chance…Give a Chance”, under collaboration of the Faculty of Medicine, Siriraj Hospital to enhance the medication service capability, upgrade the operating room, and expand the inpatient ward of the Golden Jubilee Medical Center, Faculty of Medicine Siriraj Hospital.
Additionally, Tops is ready to serve up deliciousness in true Thai style with Tops Eatery specially curated for this occasion. Featured dishes include Pomelo Salad, Kanom Jeen Kaeng Poo, Khao Soi Crispy Pork Char Siu, a Satay Party featuring skewered pork, chicken, and beef, spicy and intense Wagyu beef stir-fry with holy basil, Massaman Curry and many more. This is followed by sweet highlights and bakery delights from The Baker, such as Mango Sticky Rice Chiffon Cake, Pandan Mango Sticky Rice Tart, using GI mangoes from Chachoengsao, Phitsanulok, and Sa Kaeo provinces, and popular items like Thai tea and pandan kayas.
Celebrate and enjoy your extended holiday with the Floating Market Festival. Joining the feast are legendary renowned stalls like Mahachai Grilled Squid, Sansumran At Sansaab, Mae Pranam’s Meatballs, 8-riw pandan layer dessert, Khao Lam Jiw Bang Khon Tee, Aranya Kitchen, Green Curry Isaan Lover, Uncle Puek Crispy Taro from Mae Klong, and many more
“For the upcoming summer and Songkran festival this year, it is expected that Thailand will continue to maintain its position as a popular tourist destination, attracting tourists from around the world and leading to a lively atmosphere. Tops is ready to play a small part in stimulating the country’s economy during the high season with the ‘Discover Thailand: Land of Food, Land of Smiles’ campaign. This campaign not only presents quality product experiences to customers but also elevates the identity of Thai culture, pushing it as a soft power to the eyes of the world,” concluded Mr Chakkit.
Join in the full-fledged celebration of summer with the ultimate Thai product festival at the ‘Discover Thailand: Land of Food, Land of Smiles’ event, starting from today until 23 April 2024, at Tops, Tops Food Hall, Tops Fine Food, Tops daily at all branches. For more information, visit www.tops.co.th, TopsThailand Facebook page, or LINE Official @TopsThailand.
#Tops #EveryDayDISCOVERY #DiscoverThailand
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28 March 28 2024AROUND TOWNhttps://thairesidents.com/?p=50080 - Rabbit Life celebrates commitment to excellence
Rabbit Life Insurance (Rabbit Life) strides forward to enrich its business landscape by propelling the growth of its life insurance
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Rabbit Life Insurance (Rabbit Life) strides forward to enrich its business landscape by propelling the growth of its life insurance agent network with unwavering vigour. The recent event of the Rabbit Life Agency Annual Awards 2023 stands as a testament to this commitment, marking a grand celebration to unveil the distinguished accolades of the year. The event was a tribute to the exemplary achievements of unit managers and life insurance agents who attained the prestigious Top of The Year 2023 qualifications, comprising four distinguished levels and a total of 52 awards. This occasion serves as a cornerstone of the driving force behind the continuous strides in business expansion, with a strategic focus on nationwide office network and agent coverage expansion by over 50%, accompanied by a steadfast dedication to nurturing agent capabilities. This concerted effort reaffirms Rabbit Life’s overarching vision of Think differently to improve your life with a life insurance that hedge your bets and provides simplified solutions.
Mr Korn Chinsawananon, Managing Director of Rabbit Life Insurance, expressed, “In 2024, Rabbit Life Insurance remains steadfast in its commitment to conducting business under the vision of Think differently to improve your life with a life insurance that hedge your bets and provides simplified solutions. Our focus remains on the development of diverse product formats to cater to consumer needs, coupled with an unwavering dedication to elevating service quality. The strategic expansion of our agent network serves as a cornerstone in reinforcing our company’s strength. This year, we have laid out plans for nationwide office and agent expansion, ensuring comprehensive coverage across all regions to facilitate seamless access and service connectivity. We maintain a firm focus on promoting and enhancing the capabilities of our life insurance agents, a key aspect that we continuously emphasize to maximize efficiency in delivering top-notch services and products to our valued customers.”
Ms Theerada Kumnerdmoh, Chief Agency Officer at Rabbit Life Insurance, added, “The remarkable growth of the life insurance industry owes much to the invaluable contributions and relentless efforts of our unit managers and life insurance agents. Their unwavering dedication, time investment, and consistent outstanding performances throughout the year have been instrumental. We truly appreciated and congratulations to those honored with the prestigious Top of The Year 2023 qualifications, encompassing four levels and 52 awards. These accolades symbolize their remarkable success and serve as a beacon of inspiration to our agents, who continually strive for personal growth and relentless pursuit of excellence.”
For the latest updates on activities, news, and promotions, visit the Rabbit Life website at https://www.rabbitlife.co.th.
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27 March 27 2024HEALTHhttps://thairesidents.com/?p=50076 - Thailand Privilege Card showcases 2023 outlook with record-breaking 11,846 membership,
Thailand Privilege Card, the operator of the special membership card programme under the supervision of the Tourism Authority of Thailand
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Thailand Privilege Card, the operator of the special membership card programme under the supervision of the Tourism Authority of Thailand (TAT), highlights Thailand’s potential as a country trusted by foreigners in various aspects, evidenced by global tourist rankings and being a Top of Mind Destination, supported by factors such as being a business hub in Southeast Asia and investment opportunities, a key centre for healthcare and service sectors, renowned cuisine, known as the world’s kitchen, and importantly, Thai hospitality, resulting in significant growth for Thailand Privilege Card over the past 20 years, reaffirming its leadership in long-term visa privileges.
Mr. Manatase Annawat, President of Thailand Privilege Card, stated, “The overall operation of Thailand Privilege Card in fiscal year 2023 achieving the goal of increasing membership by more than 11,846 members, up by 108%. This underscores the potential and business development opportunities as well as reflects the role of the organization in stimulating foreign currency inflows of over 38,000 million baht in the past year, while also strengthening Thailand Privilege Card’s position as a global-level long-term visa privilege provider, offering exclusive privileges in every dimension, meeting the comprehensive needs of members under the three main missions that differentiate Thailand Privilege Card from other competitors: 1) Being the foremost provider of long-term visa services for foreigners seeking residency of 20 years or more in Thailand, 2) Offering exclusive services at the country’s main airports, and 3) Providing other benefits covering various aspects of members’ lifestyles, such as accommodation, travel, leisure, healthcare, and financial prosperity, along with showcasing success after rebranding the organization with the introduction of the ‘Thailand Privilege Card’ product. With four new packages introduced last year, the company had a total of 31,231 members in 2023, with top five nationalities being China, Japan, the United States, the United Kingdom, and Russia.”
In 2023, Thailand Privilege Card continues to focus on expanding its membership base to key target groups from countries including China, Japan, the United States, the United Kingdom, South Korea, Hong Kong, Taiwan, Russia, and Europe, as well as expanding its customer base to new target groups, such as India, the Middle East, or the LGBTQIA+ community, which has strong purchasing power. Furthermore, the emphasis remains on elevating the quality of products and benefits to deliver an exceptional experience under the Long-term visa with more privileges concept, the leading long-term visa privilege provider globally, with the comprehensive MORE strategy covering and meeting the needs of target groups in every dimension, as follows:
- M – Member Centric: Studying member satisfaction and needs to enhance the quality of products and benefits, offering services and benefits from more than 300 partner establishments covering various lifestyles, such as Stay, Travel, Leisure, Health & Well-being, and Wealth, to create the highest satisfaction by collecting data through research and understanding member behavior and needs.
- O – Opportunity: Exploring new channels and opportunities to expand markets and membership bases constantly, such as officially recruiting new sales representatives or GSSAs to expand markets, increase sales, and reach target groups more comprehensively and efficiently, developing communication channels both online and offline, domestically and internationally, and communicating with target groups.
- R – Responsibility: Being responsible and ethical towards society, the environment, employees, shareholders, business partners, and stakeholders.
- E – Excellence: Striving for excellence in organizational management (Operational Excellence) and using technology to enhance efficiency and work quality (Digital Excellence), as well as developing employees towards excellence (People Excellence).
Currently, Thailand Privilege Card membership comprises four types of cards:
GOLD: Membership fee of 900,000 baht, valid for 5 years, with the ability to earn 20 points per year.
PLATINUM: Membership fee of 1.5 million baht, valid for 10 years, with the ability to earn 35 points per year.
DIAMOND: Membership fee of 2.5 million baht, valid for 15 years, with the ability to earn 55 points per year.
RESERVE: Membership fee of 5 million baht, valid for 20 years++, with the ability to earn 120 points per year. This is the only card type that is invitation-only and is limited to a maximum of 100 members per year.
“With the strategies in place and the potential of Thailand, we are confident that within 2024, Thailand Privilege Card will be able to reach target groups comprehensively and efficiently, with the goal of having more than 39,000 members, contributing to the country’s economy with over 50,000 million baht and moving towards global leadership in long-term visa privileges,” concluded Mr. Masatase.
Those interested can find details about the Thailand Privilege Card on the official website www.thailandprivilege.co.th. For partners interested in joining as business partners with the company, they can contact the Partner Network Coordination Department at 02-353-4145 or email vendor_relations@thailandprivilege.co.th. For those interested in becoming sales representatives to grow the business globally, they can contact the Sales Representative Management Department at 02-353-4120 or email salesgroup@thailandprivilege.co.th.
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25 March 25 2024WORLDhttps://thairesidents.com/?p=50071