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BPP reported a net profit of 1,746 million baht

12. March 2025

Banpu Power PCL (BPP), reported solid performance for 2024, maintaining stable operations across all power plants

The post BPP reported a net profit of 1,746 million baht appeared first on The Story Thailand.

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Ogilvy Thailand crowned Agency of the Year 2024 by Campaign Brief Asia 

12. March 2025

Ogilvy Thailand, securing its sixth consecutive Agency of the Year 2024 title from Campaign Brief Asia.

The post Ogilvy Thailand crowned Agency of the Year 2024 by Campaign Brief Asia  appeared first on The Story Thailand.

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True Corp appoints Sigve Brekke as Group CEO

11. March 2025

True Corporation has announced a leadership restructuring aimed at strengthening its executive team

The post True Corp appoints Sigve Brekke as Group CEO appeared first on The Story Thailand.

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National ITMX and GSB won Red Hat APAC Innovation Awards 2024

11. March 2025

Red Hat, Inc., the provider of open source solutions, announced the winners of the Red Hat APAC Innovation Awards 2024 for Thailand.

The post National ITMX and GSB won Red Hat APAC Innovation Awards 2024 appeared first on The Story Thailand.

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Stiebel Eltron Asia concludes 2024 with 10% growth

11. March 2025

Stiebel Eltron Asia, has announced strong financial results for 2024, with sales surpassing one billion baht

The post Stiebel Eltron Asia concludes 2024 with 10% growth appeared first on The Story Thailand.

Les mer >>>

DHL unveils Strategy 2030 to drive Thailand become ASEAN logistics hub

10. March 2025

DHL, leading logistics company announced its strengthened commitment to Thailand through its Strategy 2030 - Accelerate Sustainable Growth

The post DHL unveils Strategy 2030 to drive Thailand become ASEAN logistics hub appeared first on The Story Thailand.

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EGCO Group completely sells entire stake in Boco Rock Wind Farm, Australia

10. March 2025

EGCO Group confirmed the completion of the sale of its 100% ownership interest in Boco Rock Wind Farm Pty Ltd (BRWF)

The post EGCO Group completely sells entire stake in Boco Rock Wind Farm, Australia appeared first on The Story Thailand.

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  • BPP reported a net profit of 1,746 million baht

    Banpu Power PCL (BPP), reported solid performance for 2024, maintaining stable operations across all power plants

    The post BPP reported a net profit of 1,746 million baht appeared first on The Story Thailand.

    Banpu Power PCL (BPP), reported solid performance for 2024, maintaining stable operations across all power plants while leveraging technology to reduce CO2 emissions. Notably, its power plants in China successfully lowered carbon emissions beyond regulatory benchmarks, generating additional revenue of nearly THB 90 million from the sale of carbon emission allowances (CEAs). Meanwhile, the company is preparing Temple I and Temple II gas-fired power plants in the US to capitalize on the strong upward trend in forward power prices within the ERCOT (Electric Reliability Council of Texas) market, which are expected to nearly double in 2025. Additionally, electricity demand in the US is projected to grow at a compound annual growth rate (CAGR) of 15–17% by 2030, driven by increased investment in data centers. Texas, in particular, ranks as the second-largest hub for data center expansion in the US.

    Issara Niropas, CEO of Banpu Power PCL (BPP), stated, “BPP continues to drive growth according to the ‘Beyond Quality Megawatts’ approach, prioritizing a balanced and robust portfolio that goes beyond power generation capacity expansion. This approach enhances the company’s flexibility in identifying new growth opportunities while ensuring stable long-term cash flow.

    Over the past year, our gas-fired power plants, Temple I and Temple II in Texas, USA, have maintained consistent operations, despite lower average electricity prices due to unfavorable temperature and weather conditions compared to the previous year. However, we anticipate power prices to rise in 2025, in line with the evolving energy tech landscape and increasing electricity demand in the US. Furthermore, BPP has implemented hedging risk management measures using financial derivatives for both power plants. In 2025, the company expects a 40% increase in cash flow from these measures compared to 2024. Additionally, we see significant revenue potential in China from the CEAs trading in our coal-fired power plants.”

    “In parallel, BPP is accelerating the expansion of its renewable energy and other energy-related businesses (Renewables+), reinforcing its energy value chain through strategic investments in large-scale battery energy storage systems (BESS) and energy trading. These initiatives will drive the company’s ‘new S-curve’ growth while integrating digital technology and AI to enhance operational efficiency,” Issara added.

    In 2024, BPP reported total revenue of 25,827 million baht and a net profit of 1,746 million baht, with EBITDA (earnings before interest, taxes, depreciation, and amortization) from normal operations reaching 7,383 million baht. The company maintained a low debt-to-equity (D/E) ratio of only 0.49x. Key business highlights for the year include:

    • Thermal Energy Business: The HPC power plant in Lao PDR and the BLCP power plant in Thailand continued to operate efficiently, maintaining high equivalent availability factor (EAF) of 86% and 90%, respectively. Both plants supplied additional electricity outside of their contracted availability hours (CAH) as they completed dispatch ahead of schedule, contributing to the country’s energy security. Additionally, operational performance improved at combined heat and power (CHP) plants and the Shanxi Lu Guang (SLG) power plant in China, benefiting from improved coal cost management and additional revenue of nearly 90 million baht from the sale of approximately 290,000 tCO2e of CEAs, marking a record high. This reflects BPP’s effective carbon management and its ability to outperform regulatory benchmarks.
    • Renewables+ Business: The company expanded its BESS portfolio with two new projects in Japan, Aizu and Tsuno, with a combined storage capacity of 208 megawatt-hours, expected to achieve commercial operation date (COD) in 2028. Meanwhile, the Iwate Tono BESS project (58 megawatt-hours) is now 99% complete and set for COD in Q2 2025. In energy trading, BPP successfully executed 2,816 gigawatt-hours of transactions in Japan in 2024, achieving outstanding performance. Additionally, in 2025, Banpu NEXT, in which BPP holds a 50% stake, entered a joint venture with SolarBK, a leading clean energy company in Vietnam. The partnership aims to expand solar rooftop solutions for commercial and industrial sectors, with an initial Phase 1 target of 390 megawatts.

    “BPP’s well-diversified and strategically balanced portfolio across eight markets worldwide provides resilience against global uncertainties while reinforcing our competitive advantage in each region. This enables us to consistently deliver value and strong returns to stakeholders while advancing towards our vision of becoming an international energy generating company,” Issara concluded.

    True Corp appoints Sigve Brekke as Group CEO

    National ITMX and GSB won Red Hat APAC Innovation Awards 2024

    The post BPP reported a net profit of 1,746 million baht appeared first on The Story Thailand.

    12 March 2025
    Business
    https://www.thestorythailand.com/?p=149769
  • Ogilvy Thailand crowned Agency of the Year 2024 by Campaign Brief Asia 

    Ogilvy Thailand, securing its sixth consecutive Agency of the Year 2024 title from Campaign Brief Asia.

    The post Ogilvy Thailand crowned Agency of the Year 2024 by Campaign Brief Asia  appeared first on The Story Thailand.

    Ogilvy Thailand, securing its sixth consecutive Agency of the Year 2024 title from Campaign Brief Asia. This year’s win is a record-breaker, achieving 3,685 points – the highest ever for a Thai agency – and placing Ogilvy Thailand in the Top 3 in Asia. This reflects the agency’s consistent ability to leverage innovative creativity and deliver exceptional results in a rapidly evolving communications landscape. Further solidifying its dominance, Ogilvy Thailand’s Chief Creative Officer, Gumpon Laksanajinda, has been named Thailand’s Most Awarded Creative Director for 2024, reinforcing Ogilvy as Asia’s Creative Network of the year for the third year in a row.

    Jiravara Virayavardhana, Chief Executive Officer, Ogilvy Thailand, expressed, “We are incredibly honored and proud to be recognized as Agency of the Year by Campaign Brief for the 6th consecutive year. This remarkable achievement, coupled with Ogilvy being named Asia’s Creative Network of the Year for the third year running, is not only a testament to our sustained success but also a validation of our readiness to embrace the ever-evolving future of communications. We are committed to pushing creative boundaries, harnessing new technologies, and delivering communication solutions that drive business success and positive brand perception for our clients.”

    Redefining the Future of Thai Communications

    Ogilvy Thailand is dedicated to transforming the landscape of Thai communications by catering to the rapidly changing needs of both global brands and local organizations.   The agency has earned the trust of leading clients who value its ability to blend creativity, technology, and deep strategic insights to propel brand growth and consumer engagement. By staying ahead of industry trends, understanding and utilizing emerging technologies like AI, and integrating expertise across all stages of the process, Ogilvy develops tailored solutions and impactful campaigns that address each client’s unique challenges.

    Creativity Driven by Client Success

    Ogilvy Thailand’s ongoing success stems from its integrated approach, seamlessly combining advertising, public relations, digital marketing, social media, and customer relationship management into data-driven communication strategies. The agency’s ability to adapt these services to the shifting industry landscape makes it a trusted partner for both global and Thai brands.

    Ogilvy Thailand also leads in strategic planning and innovation, leveraging cutting-edge tools to support clients’ communication needs. The agency has invested in proprietary AI platforms designed to enhance consumer engagement and optimize brand and organizational communication strategies. These platforms enable Ogilvy to analyze vast amounts of data, predict consumer behavior, and create highly targeted campaigns that resonate deeply with audiences.

    Creative Leadership and Vision

    The recognition of Gumpon Laksanajinda as Thailand’s Most Awarded Creative Director for 2024 underscores the agency’s exceptional leadership and creative vision, reflects the strength of Ogilvy’s creative team, and highlights that creativity is the foundation of everything we do to help our clients achieve their goals.

    Forward-Thinking Creativity

    Gumpon Laksanajinda, Chief Creative Officer of Ogilvy Thailand, commented, “Ogilvy has always believed that creativity is the driving force in building brand and organizational engagement with all audiences. Our work is about anticipating the future, whether it’s utilizing AI, virtual experiences, or other cutting-edge technologies. We create work that exceeds client expectations.”

    Adapting to the Modern Communications Landscape

    The modern communications landscape has led Ogilvy Thailand to make its expertise accessible to businesses of all sizes. To cater to the diverse budgets and objectives of their clients, we strive to provide solutions tailored to market realities, from startups to established industry leaders. Ogilvy aims to empower every client with the tools necessary to connect with their target audiences and achieve sustainable growth. This focus includes:

    • Digital Expertise: Mastering digital storytelling, social media engagement, and data-driven marketing.
    • Harnessing AI: To enhance creativity, personalize campaigns, and gain deeper consumer insights.
    • Expanding Services: Encompassing corporate communications, sustainability development (ESG), and healthcare communications (Ogilvy Health) to address the diverse needs of modern clients.
    • Maintaining Creative Excellence: Prioritizing powerful creativity that generates impact and authentically connects with consumers.

    “We strive to be more than an advertising agency, but a business partner that helps clients achieve sustainable success. Ogilvy will continue to challenge itself to create the possible in the world of communications. We are grateful to our clients for their trust and support, as well as our production house, media, and partner colleagues who collaborate with us to create world-class work. We are committed to supporting the ongoing innovation of the agency industry to stay ahead of the curve,” concluded Jiravara.

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    Thai Airways reports revenue growth, net loss due to restructuring

    The post Ogilvy Thailand crowned Agency of the Year 2024 by Campaign Brief Asia  appeared first on The Story Thailand.

    12 March 2025
    The Movement
    https://www.thestorythailand.com/?p=149712
  • True Corp appoints Sigve Brekke as Group CEO

    True Corporation has announced a leadership restructuring aimed at strengthening its executive team

    The post True Corp appoints Sigve Brekke as Group CEO appeared first on The Story Thailand.

    True Corporation has announced a leadership restructuring aimed at strengthening its executive team and driving the company’s transformation into a world-class tech company. As part of this transition, Sigve Brekke has been appointed Group CEO, overseeing the company’s overall strategic direction.

    Suphachai Chearavanont, Chairman of the Board, True Corporation Plc., stated “Today marks another important step in driving True Corporation after the successful merger in the past two years under the management of a strong leadership team that has enabled True to transform the organization smoothly, laying a solid foundation for continuous growth. This restructuring will build on the strength and elevate the potential to another level by adding a leader with world-class vision and experience, appointing Sigve Brekke as Group CEO to drive the overall strategy of the organization towards becoming a world-class tech company.

    Manat Manavutiveth, the current CEO, who has successfully led True Corporation through a critical transition period, significantly strengthening the company’s financial performance and championing digital innovation and sustainability, has been appointed as President/CEO – Enterprise & Data Business. In this role, he will oversee the Digital, Online, TrueVisions, Enterprise & Data Businesses, most of which are leading business sectors of the country that are expanding, transforming into digital businesses and playing a role in driving the country’s digital economy.

    Manat will leverage his outstanding capabilities to drive the company’s New S-Curve and unlock new growth opportunities in an ever-evolving digital landscape.

    Sharad Mehrotra, who is currently Deputy CEO and has worked closely with Manat over the past two years, has been appointed as President/CEO – Consumer Business managing True’s extensive mobile customer base of over 50 million users. A seasoned telecom executive, Sharad has held key leadership roles in top global telecom firms such as Ericsson and Telenor Group across multiple countries. His expertise in mobile business strategy, customer service enhancement, and digital-driven marketing innovation will further strengthen True’s ability to deliver best-in-class mobile experiences tailored to evolving customer needs. This new structure will enhance the strength of the executive team to a world-class level, fulfilling the potential of being a leader of the tech company heading towards sustainable growth.”

    Sigve Brekke, Executive Chairman of Telecom and Digital Business Group at CP Group, will in addition take up the role of Group Chief Executive Officer of True Corporation. 

    Brekke said “Thailand’s potential in the era of digitalization and inclusive AI is undisputable and True Corporation as the country’s largest operator will continue to be the industry’ champion delivering cutting edge services to its customers propelling Thailand’s transition into a sustainable digital economy. I am looking forward to collaborating with Thailand’s top telco tech team”

    Microsoft Thailand opens new office

    BINANCE-GULF join forces with Thammasat University to cultivate digital asset talent

    The post True Corp appoints Sigve Brekke as Group CEO appeared first on The Story Thailand.

    11 March 2025
    Technology
    https://www.thestorythailand.com/?p=149689
  • National ITMX and GSB won Red Hat APAC Innovation Awards 2024

    Red Hat, Inc., the provider of open source solutions, announced the winners of the Red Hat APAC Innovation Awards 2024 for Thailand.

    The post National ITMX and GSB won Red Hat APAC Innovation Awards 2024 appeared first on The Story Thailand.

    Red Hat, Inc., the provider of open source solutions, announced the winners of the Red Hat APAC Innovation Awards 2024 for Thailand. Red Hat recognised the noteworthy milestones achieved by National ITMX Co., Ltd and Government Savings Bank for their innovative use of Red Hat solutions to address the evolving needs of their customers.

    In an ever-evolving global business landscape, the Asia Pacific region (APAC) remains resilient and is, in fact, in the midst of rapid growth. With its dynamic economies, diverse cultures, and vast consumer bases, APAC’s promising territories present growth opportunities for businesses big and small alike. Technology remains a pivotal factor in shaping the business landscape, helping enterprises scale and innovate. 

    Embodying this year’s theme, “Unlock what’s next”, the Red Hat APAC Innovation Awards celebrates customers who have harnessed the power of open source technologies to drive transformation and innovation. These customers are recognized for demonstrating how enterprises can overcome the dual challenge of managing escalating infrastructure costs alongside evolving business demands. These awards also celebrate the achievements of 31 winners across all 11 countries, showcasing how businesses across the region have successfully leveraged Red Hat solutions to overcome challenges and pioneer new customer-centric solutions.

    According to the Red Hat 2024 Global Tech Trends, the top funding priorities for businesses across the APAC region are building cloud-native applications, improving digital user experience and accelerating application/service delivery.  These findings highlight the importance of innovative solutions in the awards’ five key categories that reflect areas that can empower organizations to navigate business challenges faced today: Digital Transformation, Hybrid Cloud Infrastructure, Cloud-Native Development, Automation, and Resilience.  

    The winners were chosen for their outstanding use of Red Hat solutions, demonstrating significant contributions to their business objectives. Each organization exemplifies the transformative potential of open source technology, pioneering advancements in business processes, enhancing productivity, fostering innovation and fortifying resilience in the face of challenges. Their success stories underscore the pivotal role of Red Hat in empowering enterprises across the APAC region to achieve unparalleled growth through strategic deployment of open source solutions.

    Category: Digital Transformation and Cloud-Native Development

    Winner: National ITMX Co., Ltd

    National ITMX (National Interbank Transaction Management and Exchange) has been established as Thailand’s National Payment Infrastructure and plays a pivotal role in advancing payment technology to ensure that the country’s payment systems and financial services are inclusive, efficient, and aligned with the evolving digital economy. As digital payments become the preferred choice for consumers and businesses, National ITMX’s responsibilities continue to expand in support of Thailand’s National e-Payment Roadmap. The company is committed to enhancing scalability, interoperability, and security, fostering a seamless and robust financial ecosystem that drives economic growth and global competitiveness.

    As PromptPay continues its rapid expansion, with growing numbers of users and transactions, ensuring scalability, reliability, and interoperability has become more crucial than ever. NITMX has invested in a next-generation payment infrastructure to support this growth, leveraging the Red Hat OpenShift Container Platform, Red Hat Enterprise Linux, and Red Hat Ansible Automation Platform. By embracing containerization, automation, and enterprise-grade open-source technologies, NITMX ensures that PromptPay remains a highly scalable, secure, and resilient digital payment system. These advancements strengthen PromptPay’s ability to handle increasing demand while maintaining seamless integration with financial institutions and payment networks. They also reinforce Thailand’s position as a leader in digital payments and economic innovation.

    Category: Digital Transformation and Cloud-Native Development

    Winner: Government Savings Bank

    Government Savings Bank (GSB) is a social bank with two main objectives: “reduce inequality and create fairness in the society” by utilizing profits from commercial missions to support social missions. The bank maintains a customer base of more than 26 million accounts and continues to modernise its image and services to cater to the needs and preferences of all groups of customers. Driven by the high level of competitiveness in launching new, innovative financial services to expand customer base and increase revenue, GSB saw the need to embark on a digital transformation journey.

    GSB worked with Red Hat to transform their application development team through a Red Hat Open Innovation Labs residency, using it to develop their pilot project on lending service. Loan customers can now register and pre-screen loan amounts that better understand loan amounts that they can apply for through the Online Lending Advisor platform in selected branches or online using the GSB MyMo mobile app, instead of going through a manual process which typically involves in-person pre-screening and a lead time of one week or more. This accelerated the process of application development compared to past monolithic applications used, resulting in a better time-to-market for the bank. Within the organisation, the application development teams also adopted the DevOps culture which promotes greater collaboration within the team, resulting in cross-sharing of ideas and leveraging the skills of team members to create innovative applications in a timely manner. 

    Stiebel Eltron Asia concludes 2024 with 10% growth

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    The post National ITMX and GSB won Red Hat APAC Innovation Awards 2024 appeared first on The Story Thailand.

    11 March 2025
    Technology
    https://www.thestorythailand.com/?p=149661
  • Stiebel Eltron Asia concludes 2024 with 10% growth

    Stiebel Eltron Asia, has announced strong financial results for 2024, with sales surpassing one billion baht

    The post Stiebel Eltron Asia concludes 2024 with 10% growth appeared first on The Story Thailand.

    Stiebel Eltron Asia, has announced strong financial results for 2024, with sales surpassing one billion baht, marking another milestone in the company’s 100-year legacy.

    Looking ahead to 2025, the company is set to build on its continued success by aligning with the latest consumer trends, prioritizing product quality and environmental sustainability. Key initiatives include upgrading its manufacturing standards to ISO 14001 certification, promoting eco-friendly product innovations, launching new product series tailored to diverse household needs, and delivering seamless, integrated customer experience across both B2B and B2C segments. With this comprehensive strategy, the company is well-positioned to maintain its leadership in the water heating and solutions market while driving sustainable growth in the years to come.

    Roland Hoehn, Managing Director of Stiebel Eltron Asia Co Ltd, stated, “The year 2024 was monumental for Stiebel Eltron, marking a century of technological advancements in convenience-driven solutions that prioritize safety standards and environmental sustainability for consumers worldwide. Over the past year, our operations in Thailand have implemented a diverse range of strategies, including the ‘100 Years of Trust’ marketing campaign, which highlighted the brand’s quality and reliability, as well as special promotions to make high-quality products more accessible to customers.

    Additionally, we introduced new water heaters and water filtration to meet the latest consumer demands. These efforts have been tailored to both our key B2C customer base, which accounts for 80% of our market share, and our B2B business clientele, representing 20%. Through these strategic initiatives, Stiebel Eltron has maintained its position as the No. 1 water heater brand in Thailand, achieving over one billion baht in total revenue for the 2024 fiscal year—a 10% increase from the previous year, reflecting strong demand and continued market growth in Thailand.”

    To align with evolving Thai consumer preferences where value and after-sales service are key factors in purchasing home convenience products, alongside a growing emphasis on eco-friendly solutions, Stiebel Eltron has outlined three strategic initiatives to accelerate sustainable business growth across both B2B and B2C segments, including:

    1. Advancing environmental standards for sustainable operations: This year, the company aims to achieve ISO 14001 certification to enhance its factory environmental management system at the Bangpa-In Industrial Estate facility. The company is also ramping up its commitment to renewable energy solutions, focusing on heat pumps as a primary option for B2B clients, particularly hotels and real estate businesses seeking high-efficiency energy solutions that reduce operational costs while aligning with sustainable development goals. The company is also introducing the VLR 70 S air ventilation unit, a renewable energy product designed to increase indoor oxygen levels, filter dust and pollutants, and reduce mold and humidity in households, catering to the rising demand for health-conscious home solutions.
    2. Expanding water heater products for every lifestyle: Stiebel Eltron is set to launch a new range of water heaters to suit various household types, from detached homes to condominiums. The focus will be on sleek, modern aesthetics, energy efficiency, durability, and user-friendly operation.
    3. Elevating customer experience across sales and service channels: This includes revamping exhibition booths to provide a more immersive Brand Experience, allowing customers to interact with products firsthand; expanding home installation and professional maintenance services, ensuring expert support beyond the point of purchase, and introducing an E-Warranty system, enabling customers to register product warranties online, providing greater convenience and streamlined after-sales support.

    “Stiebel Eltron remains committed to reinforcing its position as the No.1 brand in water heaters and water solutions in Thailand. With our robust strategies and German engineering expertise, we are well-equipped to drive sustainable business growth while continuously innovating to enhance convenience for every household. At the same time, we are dedicated to raising industry standards and promoting long-term environmental sustainability,” concluded Hoehn.

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    BCP announces business restructuring to enhance efficiency and operational flexibility

    The post Stiebel Eltron Asia concludes 2024 with 10% growth appeared first on The Story Thailand.

    11 March 2025
    Business
    https://www.thestorythailand.com/?p=149637
  • DHL unveils Strategy 2030 to drive Thailand become ASEAN logistics hub

    DHL, leading logistics company announced its strengthened commitment to Thailand through its Strategy 2030 - Accelerate Sustainable Growth

    The post DHL unveils Strategy 2030 to drive Thailand become ASEAN logistics hub appeared first on The Story Thailand.

    DHL, leading logistics company announced its strengthened commitment to Thailand through its Strategy 2030 – Accelerate Sustainable Growth, with opportunities to position Thailand as a key regional hub as more businesses look to build supply chain resiliency in Asia Pacific.

    Thailand hosts all four DHL divisions operating in full force, enabling Thai businesses to access DHL’s global network and solutions from a one-stop logistics partner. DHL’s Strategy 2030 addresses five key megatrends shaping Thailand’s economic landscape: Global Trade, E-Commerce, Sustainability, Digitalization and Evolving Workforce.

    While these industry changes present new challenges, DHL’s strong track record and global footprint position it uniquely to seize significant opportunities for additional growth. Other than the megatrends, DHL also sees opportunities for Thailand in the following key growth initiatives:

    Geographic Tailwinds

    DHL will build on its strong global footprint and local expertise to capitalize on geographic tailwinds. This addresses the profound shift in growth of trade lanes, diversification of global supply chains, and the needs of fast-growing companies around the world.

    While Vietnam and Indonesia have gained much attention for supply chain diversification, Thailand’s strong manufacturing base in the automotive and electronics sector gives it an advantage. The Ministry of Commerce announced that exports expanded by 5.4% throughout 2024, the highest annual figure in the nation’s economic history.

    Key markets such as United States, China, Japan and the European Union were the main drivers for the growth with the United Kingdom emerging as a promising market for Thai businesses.

    New Energy

    The transformation of the renewable energy and auto-mobility sectors requires dedicated logistics solutions, and DHL sees opportunities for Thailand as a key Southeast Asia destination for EV production. This is bolstered by the Government’s effort to attract foreign manufacturers to establish local production bases.

    DHL’s extensive solutions across the EV supply chain will help Thailand achieve its goal of having EVs account for 30% of its vehicle production by 2030.

    E-commerce

    Thailand’s e-commerce sector is experiencing rapid expansion. According to the Thailand E-Commerce Association, the market value is projected to grow from $26.5 billion in 2023 to $32 billion in 2025, reflecting an approximate 21% increase over two years, translating to a compound annual growth rate (CAGR) of about 10%. DHL plays a crucial role in supporting Thailand’s vibrant SME sector, which comprises 3.2 million businesses contributing 35% of the country’s GDP.

    Success stories such as Gentlewoman and Fairtex demonstrate how local Thai brands can tap on DHL’s comprehensive logistics solutions to achieve international growth. The combination of DHL’s global reach and local expertise provides Thai businesses with the capabilities they need to compete effectively in the global marketplace.

    Initiatives such as DHL’s GoTrade program provide capacity-building assistance to more than 9,000 SMEs worldwide. In Thailand, DHL Express developed the program, in collaboration with key government agencies including DITP and OSMEP, to help Thai businesses effectively navigate international trade opportunities.

    In addition to facilitating international trade, DHL eCommerce supports e-retailers, SMEs, and brands in penetrating the Thailand market by offering reliable, high-quality delivery solutions at an affordable price from DHL eCommerce. DHL’s commitment to excellence ensures businesses of all sizes and sectors can grow and succeed in an increasingly digital and competitive domestic landscape.

    DHL reaffirms long-standing commitment to Thailand

    DHL’s long-standing commitment to Thailand is demonstrated through its comprehensive operational footprint and continued investment in infrastructure and capabilities. It currently employs more than 9,300 people across the four divisions.

    DHL Supply Chain currently manages over 678,000 sqm of warehouse space across more than 70 facilities, including those in the Eastern Economic Corridor. Through its extensive transport network, the company efficiently handles approximately 4,800 vehicle loads daily. The company is making significant investments in developing more sustainable warehouses and is also set to expand its electric vehicle fleet by 300% over the next three years.

    DHL Express operates a robust aviation and ground network encompassing one regional hub at Suvarnabhumi Airport, 15 service centers, 131 owned and partnered service points, all facilitating international door-to-door express deliveries. The network supports 85 dedicated flights weekly while 100% of service centers are equipped with solar panels for renewable energy generation.

    DHL Global Forwarding specializes in air, ocean, rail, and road freight forwarding services. With seven offices and three warehouses totaling 8,480 sqm across Thailand, DHL Global Forwarding serves more than 2,000 customers. The new DHL International Multimodal Hub marks a significant investment in strengthening Thailand’s position as a regional trade center. The facility streamlines shipping processes by enabling seamless transitions between different modes of transport and simplifying customs procedures at a single location. This facility also offers valuable connectivity for landlocked neighbors like Laos, providing diverse transportation options.

    Meanwhile, DHL eCommerce’s extensive nationwide delivery network — comprising 151 last-mile depots, over 2,000 vehicles, and 230 service points — ensures full market coverage, with up to 97% next-day delivery service. Committed to continuous innovation, DHL eCommerce invests in advanced solutions to enhance service quality for e-retailers, SMEs, brands, and enterprise customers. A major hub upgrade is planned for 2026 to further strengthen its capabilities.

    Leading the way in sustainable logistics: The green logistics provider of choice

    With the company’s goal of achieving net-zero greenhouse gas emissions by 2050, DHL’s commitment to sustainability in Thailand is demonstrated through comprehensive initiatives across all four divisions. The company has made significant progress in vehicle fleet electrification, with all divisions implementing EVs in their operations.

    DHL Express Thailand has emerged as a pioneer, becoming the first international express logistics provider to deploy an e-bike and EV fleet in Thailand. The company has achieved 21% fleet electrification with more than 50 electric vehicles for first and last-mile deliveries. It also supports customers in reducing their scope 3 emissions by utilizing sustainable aviation fuel (SAF) via the GoGreen Plus service.

    DHL Supply Chain reinforces this commitment through its more sustainable transportation with the deployment of more than 30 electric vehicles in collaboration with retail, consumer, and automotive sector customers, while implementing the Certified GoGreen Specialist program, which has trained more than 80% of DHL Supply Chain employees. In addition, the company is implementing sustainable warehousing practices with the development of Thailand’s first fully renewable energy warehouse in 2025.

    DHL Global Forwarding demonstrates more sustainable road freight across Asia through logistics optimization, multimodal transport, and electric vehicles. The EV fleet in Thailand is projected to eliminate 85,000 kilograms of CO2 emissions annually. DHL Global Forwarding leads sustainable logistics innovation through GoGreen Plus, offering carbon emission reduction options via sustainable marine and aviation fuels, enabling customers to easily reduce their main haul carbon emissions across all trade lanes.

    DHL eCommerce has deployed electric vehicles on shuttle routes between depots in Bangkok and urban areas. The company plans to introduce electric linehaul trucks for short-distance routes in Q2 2025. In addition, DHL eCommerce aims to convert 50% of its owned Bangkok last-mile fleet to EVs within the next two years.

    EGCO Group completely sells entire stake in Boco Rock Wind Farm, Australia

    Microsoft Thailand opens new office

    The post DHL unveils Strategy 2030 to drive Thailand become ASEAN logistics hub appeared first on The Story Thailand.

    10 March 2025
    Business
    https://www.thestorythailand.com/?p=149513
  • EGCO Group completely sells entire stake in Boco Rock Wind Farm, Australia

    EGCO Group confirmed the completion of the sale of its 100% ownership interest in Boco Rock Wind Farm Pty Ltd (BRWF)

    The post EGCO Group completely sells entire stake in Boco Rock Wind Farm, Australia appeared first on The Story Thailand.

    Electricity Generating Public Company Limited or EGCO Group confirmed the completion of the sale of its 100% ownership interest in Boco Rock Wind Farm Pty Ltd (BRWF), the company that holds a 113 MW wind farm located in the state of New South Wales, Australia, to Tilt Renewables, a renewable company in Australia.

    Dr. Jiraporn Sirikum, President of EGCO Group, said, “The transaction of the sale of 100% ownership interest in the BRWF between Millennium Energy B.V. (Millennium), a wholly owned subsidiary of EGCO Group, and Tilt Renewables was fully completed on 7 March 2025. This marks the withdrawal of EGCO Group from the BRWF. The divestment in the BRWF follows EGCO Group’s “Triple P” strategy to emphasize portfolio management for asset recycling to reinvest in new projects with higher growth potential that create long-term continuous growth.”

    EGCO Group continues to focus on expanding power generation capacity both domestically and internationally. This will include natural gas-fired power plants, which are crucial for energy security during the energy transition, as well as renewable energy plants, with an aim to increase renewable energy capacity up to 30% of total power capacity by 2030.

    Gartner predicts 40% of AI data breaches will arise from cross-border GenAI misuse by 2027

    UOB’s ฿6.5B loan fuels Bangchak’s SAF Plant

    The post EGCO Group completely sells entire stake in Boco Rock Wind Farm, Australia appeared first on The Story Thailand.

    10 March 2025
    Business
    https://www.thestorythailand.com/?p=149507
  • Gartner predicts 40% of AI data breaches will arise from cross-border GenAI misuse by 2027

    By 2027, more than 40% of AI-related data breaches will be caused by the improper use of generative AI (GenAI) across borders

    The post Gartner predicts 40% of AI data breaches will arise from cross-border GenAI misuse by 2027 appeared first on The Story Thailand.

    By 2027, more than 40% of AI-related data breaches will be caused by the improper use of generative AI (GenAI) across borders, according to Gartner, Inc.

    The swift adoption of GenAI technologies by end-users has outpaced the development of data governance and security measures, raising concerns about data localization due to the centralized computing power required to support these technologies.

    “Unintended cross-border data transfers often occur due to insufficient oversight, particularly when GenAI is integrated in existing products without clear descriptions or announcement,” said Joerg Fritsch, VP analyst at Gartner. “Organizations are noticing changes in the content produced by employees using GenAI tools. While these tools can be used for approved business applications, they pose security risks if sensitive prompts are sent to AI tools and APIs hosted in unknown locations.”

    Global AI Standardization Gaps Drives Operational Inefficiency

    The lack of consistent global best practices and standards for AI and data governance exacerbates challenges by causing market fragmentation and forcing enterprises to develop region-specific strategies. This can limit their ability to scale operations globally and benefit from AI products and services.

    “The complexity of managing data flows and maintaining quality due to localized AI policies can lead to operational inefficiencies,” said Fritsch. “Organizations must invest in advanced AI governance and security to protect sensitive data and ensure compliance. This need will likely drive growth in AI security, governance, and compliance services markets, as well as technology solutions that enhance transparency and control over AI processes.”

    Organizations Must Act Before AI Governance Becomes a Global Mandate

    Gartner predicts by 2027, AI governance will become a requirement of all sovereign AI laws and regulations worldwide.

    “Organizations that cannot integrate required governance models and controls may find themselves at a competitive disadvantage, especially those lacking the resources to quickly extend existing data governance frameworks,” said Fritsch.

    To mitigate the risks of AI data breaches, particularly from cross-border GenAI misuse, and to ensure compliance, Gartner recommends several strategic actions for enterprises:

    • Enhance Data Governance: Organizations must ensure compliance with international regulations and monitor unintended cross-border data transfers by extending data governance frameworks to include guidelines for AI-processed data. This involves incorporating data lineage and data transfer impact assessments within regular privacy impact assessments.
    • Establish Governance Committees: Form committees to enhance AI oversight and ensure transparent communication about AI deployments and data handling. These committees need to be responsible for technical oversight, risk and compliance management, and communication and decision reporting.
    • Strengthen Data Security: Use advanced technologies, encryption, and anonymization to protect sensitive data. For instance, verify Trusted Execution Environments in specific geographic regions and apply advanced anonymization technologies, such as Differential Privacy, when data must leave these regions.
    • Invest in TRiSM Products: Plan and allocate budgets for trust, risk, and security management (TRiSM) products and capabilities tailored to AI technologies. This includes AI governance, data security governance, prompt filtering and redaction, and synthetic generation of unstructured data. Gartner predicts that by 2026, enterprises applying AI TRiSM controls will consume at least 50% less inaccurate or illegitimate information, reducing faulty decision-making.

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    The post Gartner predicts 40% of AI data breaches will arise from cross-border GenAI misuse by 2027 appeared first on The Story Thailand.

    7 March 2025
    Technology
    https://www.thestorythailand.com/?p=149416
  • SCBX Group Secures 10 Awards Across 5 Categories at “Future Trends Awards 2025”

    SCBX Group has announced its achievement of 10 awards at the Future Trends Awards 2025 across 5 categories.

    The post SCBX Group Secures 10 Awards Across 5 Categories at “Future Trends Awards 2025” appeared first on The Story Thailand.

    SCBX Group, led by SCBX, SCB 10X, SCB TechX, ABACUS digital, and MONIX, has announced its achievement of 10 awards at the Future Trends Awards 2025 across 5 categories. These include The Most Innovative, The Most Attractive Employer – Tech Industry, The Most Attractive Employer – Worker Over 35 Years Old, The Best ESG, and Leader of Technology. This success reflects SCBX Group’s commitment to leveraging technology as a core driver for the organization, enhancing competitive capabilities, and fostering sustainable growth in its pursuit of becoming a leading financial technology group in the region.

    The Future Trends Awards 2025 received by SCBX Group across 5 categories include:

    • The Most Innovative – SCBX, SCB 10X, SCB TechX, and MONIX
    • The Most Attractive Employer – Tech Industry – SCBX and ABACUS digital
    • The Most Attractive Employer – Worker Over 35 Years Old – SCBX
    • The Best ESG – SCBX
    • Leader of Technology
      • Trairat Suwanprateep, Chief Executive Officer, SCB TechX Co., Ltd.
      • Thiranun Arunwattanakul, Chief Operating Officer, MONIX Co., Ltd.

    The awards ceremony was organized by Future Trends, Thailand’s leading provider of information on technology, marketing, and innovation, under the concept “Knowing the Future, Be the Winners of Tomorrow.” The event aims to recognize individuals and organizations that excel in applying trends and innovations creatively, generating benefits and value for development across all sectors. It also seeks to serve as a model and inspiration for driving sustainable growth in all dimensions, including quality of life, society, economy, technology, and environment.

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    The post SCBX Group Secures 10 Awards Across 5 Categories at “Future Trends Awards 2025” appeared first on The Story Thailand.

    7 March 2025
    The Movement
    https://www.thestorythailand.com/?p=149412
  • From doubt to influence: How are women in tech revolutionizing the future?

    As Michelle Obama observed, "There is no limit to what we, as women, can accomplish." Women have made remarkable strides over the past century

    The post From doubt to influence: How are women in tech revolutionizing the future? appeared first on The Story Thailand.

    As Michelle Obama observed, “There is no limit to what we, as women, can accomplish.” Women have made remarkable strides over the past century, leaving their footprints in every sector. The tech industry is no exception, where the contributions of women are not only significant but increasingly visible.

    Tech is for everyone: Shattering gender stereotypes

    The gender imbalance we often see in tech is more a reflection of historical trends that haven’t been fully addressed yet rather than the industry’s true nature. Despite the tech industry still being predominantly male in many areas (particularly in leadership roles), I firmly believe that the field of AI is inherently inclusive. It’s a space where merit and results speak louder than gender.

    “Women in tech are actively shaping the future of innovation especially with the growth of AI whereby it is inherently inclusive. It is a space where merit and results speak louder than gender. In my experience, this shift has helped bridge gender gaps. The share of women in technology in Southeast Asia is now at 34% to 40% as compared to the past. To the young women entering the field: stay curious, seek mentorship, step up and speak out. There is ample room for everyone, and women’s voices are essential to shaping the future of technology. As we celebrate the progress made this International Women’s Day, let’s continue fostering an environment where women’s voices are heard, valued, and encouraged. The contributions of women in AI and tech are already shaping the future, and with ongoing support, the possibilities are limitless.” Sujatha S Iyer, head of AI security, ManageEngine, Zoho Corp.

    Indeed, tech is one of the most inclusive fields, particularly with the rise of remote work that values individual contributions over geographical location. In my experience, this shift has helped bridge gender gaps, making it a welcoming space for women. The share of women in technology in Southeast Asia is now at 34% to 40%. However, the importance of mentorship and visible female role models cannot be overstated in making this industry even more accessible.

    To the young women entering the field: stay curious, seek mentorship, and don’t fall for the myth that tech is a male-dominated industry. There is ample room for everyone, and women’s voices are essential to shaping the future of technology.

    Overcoming barriers: Pushing through self doubt

    In a study on imposter syndrome, 70% of participants said they have “felt self-doubt or like an imposter at some point in their professional life.”

    Like many women in tech, I have faced my share of self-doubt. In a field driven by constant innovation, it’s easy to question your approach. In AI, there is rarely a single “right” way to solve a problem, and the fear of failure can be paralyzing. I had to learn that success isn’t always about perfect outcomes—it’s about the valuable lessons learned along the way.

    The culture at my organization, Zoho Corp., played a pivotal role in helping me break through those moments of uncertainty. With an emphasis on continuous learning, technical freedom, and a focus on the process rather than the results, I found the support I needed to push past self-imposed limitations. It was this environment of growth and exploration that gave me the confidence to continue innovating.

    Embracing innovation

    One of the most exciting aspects of a career in AI and tech is the never-ending innovation. With breakthroughs occurring almost daily, the rapid pace of technological advancement keeps me engaged and passionate. Whether it’s experimenting with new models or staying on top of the latest research, there is always something new to explore.

    AI demands an open mind and a willingness to adapt, making it the perfect field for anyone who thrives on challenges and continual learning. However, it’s essential to see beyond the technical side of things. I encourage young women, especially those in leadership roles, to consider how their work impacts the customer experience and the larger business landscape. It’s not just about writing code—it’s about shaping the future of business.

    Mentorship is key to success

    Mentorship has played a crucial role in my career, and it’s something I’m now passionate about offering to others. Looking back on my early days, I remember the invaluable advice I received from a product marketing manager during a casual conversation. She told me to always consider the customer’s perspective, and that advice has shaped the way I approach problem-solving. Today, I’m committed to passing that knowledge along, especially to women who may hesitate to step up and speak out, just as I once did.

    Sheryl Sandberg’s Lean In philosophy has also been a major source of inspiration for me. As I mentor women who struggle with self-doubt and the fear of judgment, I encourage them to lean in and claim their seat at the table. “Step into your power with confidence,” I advise them—a message I’ve always strived to live by.

    The future of women in tech is incredibly promising, but the journey is not without its challenges. As technologies keep evolving, there is an increasing need for diverse voices to help shape the future. By embracing curiosity, seeking mentorship, and tackling challenges head-on, women are not just breaking barriers—they’re paving the way for a more inclusive and innovative tech landscape.

    On this International Women’s Day, let’s take a moment to celebrate the accomplishments of women in tech and resolve to support and amplify their voices. The contributions of women in AI and tech are already shaping the future, and with ongoing support, the possibilities are limitless.

    Article by Sujatha S Iyer, head of AI security, ManageEngine, Zoho Corp.

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    The post From doubt to influence: How are women in tech revolutionizing the future? appeared first on The Story Thailand.

    7 March 2025
    Technology
    https://www.thestorythailand.com/?p=149408