Nyheter fra TAT Newsroom
My RSS Feed
- Thailand Launches Amazing Thailand Love Wins Festival to Mark Pride Month
Thailand has launched the Amazing Thailand Love Wins Festival to mark Pride Month 2025, celebrating marriage equality and LGBTQIAN+ inclusion. With nationwide events in all regions, the campaign boosts tourism and promotes Thailand as a welcoming, diverse, and open-hearted destination for all.
The post Thailand Launches Amazing Thailand Love Wins Festival to Mark Pride Month appeared first on TAT Newsroom.
Bangkok, 27 May 2025 – The Royal Thai Government today launched the “Amazing Thailand Love Wins Festival (Pride Month)”, a nationwide celebration taking place throughout June in honour of global Pride Month. The campaign reinforces Thailand’s image as an inclusive and welcoming travel destination.
Presiding over the official launch, Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Defence, stated: “This festival is more than a celebration—it is a reflection of our national values. Thailand stands proudly for human rights, gender equality, and the freedom to love. With marriage equality now the law of the land, we reaffirm our commitment to inclusion and send a clear message to the world: everyone is welcome here.”
Mr. Sorawong Thienthong, Minister of Tourism and Sports, added: “Global Pride Month is a time to celebrate identity, dignity, and love. The Amazing Thailand Love Wins Festival reflects these values while also driving both domestic and international tourism, reinforcing Thailand’s place on the map as a welcoming, inclusive destination for all.”
A flagship initiative under the Amazing Thailand Grand Tourism and Sports Year 2025, the Amazing Thailand Love Wins Festival celebrates LGBTQIAN+ communities around the world and highlights Thailand’s commitment to becoming a leading global Pride destination—one that boldly champions equality, diversity, and human rights.
The festival is rooted in the advancement of fundamental rights and social progress. Thailand has long been recognised as one of Asia’s most LGBTQIAN+-friendly countries, known for its open, respectful, and inclusive culture.
A historic milestone was reached on 23 January 2025 with the official enactment of marriage equality legislation. Following amendments to Section 1448 of the Civil and Commercial Code and approval by both houses of Parliament, the law was published in the Royal Gazette on 24 September 2024. For the first time in Thai history, LGBTQIAN+ couples can legally register their marriages—a landmark in the country’s ongoing journey toward equality. This bold step further strengthens Thailand’s global appeal as a destination that celebrates freedom and diversity.
Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), added: “The festival is a vibrant expression of who we are as a society. We stand for love without labels, equality without exception, and diversity without compromise. This celebration gives us a global stage to show that Thailand is not just open for tourism—we are open-hearted.”
This year, TAT is elevating Pride Month to the national stage, with vibrant celebrations unfolding across every region of Thailand. Running throughout June, the festival serves as a powerful driver of economic activity—boosting tourism businesses, supporting local entrepreneurs, and generating income for communities nationwide. More importantly, it fosters social harmony by promoting love, mutual respect, and a deeper understanding of gender diversity.
In the Central Region, Bangkok Pride Festival 2025 takes center stage under the theme “Born This Way: From Marriage Equality to Identity Recognition” from 30 May to 1 June, alongside Thailand’s Drag Star 2025: The Finale on 30 May at Parc Paragon.
In the North, Chiang Mai Pride Parade 2025 runs from 25 May to 30 June, while Tak Pride events unfold across Mae Sot (9 June), Mae Tan in Tha Song Yang (19 June), Rahaeng in Tak Municipality (21 June), and Phop Phra (26 June). Nan Pride 2025 spans the entire month.
The Eastern Region hosts Pattaya Pride from 27 to 29 June and Chanthaburi Pride 2025 throughout the month.
In the South, festivities include Samui Pride Nation, Songkhla & Hat Yai Pride (14–15 June), Trang Pride (28 June), Phuket Pride 2025 (2–8 June), and Krabi Pride 2025, running all month.
In the Northeast, Khon Kaen Pride Festival 2025 will be held on 28 June, with Ubon Pride and Mukdahan Pride 2025 celebrating diversity throughout June.
For more information and updates, visit www.thailandfestival.org, follow the official Facebook page: Thailand Festival, or contact 1672 Travel Buddy.
The post Thailand Launches Amazing Thailand Love Wins Festival to Mark Pride Month appeared first on TAT Newsroom.
27 May 27 2025Press Releaseshttps://www.tatnews.org/?p=81940 - “Tout à fait Thaï 2025” Draws Over 10,000 Visitors in Paris and Strengthens Ties with French Travellers
The Tourism Authority of Thailand (TAT) concluded the “Tout à fait Thaï 2025” festival in Paris with over 10,000 visitors. Held on 24–25 May at Parc de Bagatelle, the event brought Thai culture to life through the theme “5 Must Do in Thailand.” It celebrated 340 years of Thai-French relations and highlighted France’s growing significance as a long-haul tourism market for Thailand. Organised in collaboration with the Royal Thai Embassy in Paris, the festival featured a recreated Thai floating market, interactive cultural zones, and live demonstrations—all aimed at inspiring French travellers to discover their own ‘Grand Moment’ in Thailand.
The post “Tout à fait Thaï 2025” Draws Over 10,000 Visitors in Paris and Strengthens Ties with French Travellers appeared first on TAT Newsroom.
Bangkok, 26 May 2025 – The Tourism Authority of Thailand (TAT) has concluded the “Tout à fait Thaï 2025” festival in Paris with resounding success. Held on 24–25 May at the Parc de Bagatelle, the two-day cultural event welcomed over 10,000 visitors and brought Thai charm to the French capital under the theme “5 Must Do in Thailand.”
The festival not only inspired French travellers to explore Thailand but also commemorated 340 years since the first contact between Siam and France and 170 years of formal diplomatic relations. It also reaffirmed the importance of France as a key long-haul tourism market for Thailand.
“I’m thrilled by the incredible response from the people of Paris,” said Ms. Thapanee Kiatphaibool, TAT Governor. “This turnout shows how strongly French travellers connect with Thai culture. The festival brought Thailand’s spirit to life in the heart of Paris and extended a warm invitation to experience it firsthand.”
Organised by the Royal Thai Embassy in Paris in partnership with TAT and supported by a broad coalition of public and private stakeholders, the event formed part of the Amazing Thailand Grand Tourism and Sports Year 2025. It was a showcase of Thai soft power through cultural immersion and meaningful engagement.
The festival brought the “5 Must Do in Thailand” themes—Must Seek, Must Try, Must See, Must Buy, and Must Taste—to life through five interactive zones. A standout feature was a full-scale recreation of a traditional Thai floating market, where wooden boats, tropical fruits, handwoven goods, and Thai sweets created a vibrant, multi-sensory scene reflecting the essence of Thai daily life.
Each zone offered hands-on experiences. At the SANEH THAI Photo Booth, visitors captured memorable moments against scenic Thai backdrops. The SANEH THAI Café served award-winning teas and coffees from Royal Project plantations, accompanied by displays showcasing the journeys of these premium brews. At SANEH THAI Aromatique, guests crafted herbal sachets using traditional Thai botanicals, while the SANEH THAI NORA workshop offered beaded keychain-making inspired by Southern Thailand’s Nora dance. At the SANEH THAI Food zone, renowned Thai chefs demonstrated dishes such as Tom Yum Goong, a national treasure recognised by UNESCO as Intangible Cultural Heritage.
France remains an important long-haul market for Thailand. In 2024, 720,806 French travellers visited the country. From 1 January to 20 May 2025, arrivals reached 409,125—a 19.87% increase year-on-year. Of these, 56.48% were first-time visitors, while 43.52% returned. French tourists stayed an average of 17.88 nights and made 4.44 trips on average, with Bangkok, Krabi, Surat Thani, Phuket, and Chiang Mai among the most popular destinations.
To meet the 2025 target of 870,000 French arrivals, TAT is ramping up efforts to attract family and luxury travellers by promoting wellness, lifestyle diversity, and safety assurance. These initiatives include airline partnerships, major tourism fairs, the Louis Vuitton BANGKOK City Guide 2025, influencer FAM trips, and targeted marketing campaigns.
The post “Tout à fait Thaï 2025” Draws Over 10,000 Visitors in Paris and Strengthens Ties with French Travellers appeared first on TAT Newsroom.
26 May 26 2025Press Releaseshttps://www.tatnews.org/?p=81930 - Vijitr @ Chiang Mai Ignites: Myriad of Colours Lights Up San Kamphaeng Hot Springs
The Tourism Authority of Thailand presents Onsen@Sankamphaeng, part of Vijitr @ Chiang Mai 2025, transforming San Kamphaeng Hot Springs into a radiant night-time wonderland from 31 May to 8 June. Featuring ten immersive light installations and a rich programme of cultural and wellness activities, the event celebrates Chiang Mai’s natural beauty and heritage through a stunning blend of light, steam, and storytelling.
The post Vijitr @ Chiang Mai Ignites: Myriad of Colours Lights Up San Kamphaeng Hot Springs appeared first on TAT Newsroom.
Bangkok, 26 May 2025 – The Tourism Authority of Thailand (TAT) proudly presents Onsen@Sankamphaeng, the latest instalment of Vijitr @ Chiang Mai – Myriad of Colours of the Light Line, San Kamphaeng Hot Springs, The Royal Initiative Project. From 31 May to 8 June 2025, between 18.00–22.00 Hrs., San Kamphaeng Hot Springs in Mae On District will come alive with light, steam, and immersive storytelling.
“Visitors are invited to immerse themselves in the night-time charm of the springs, now being transformed into an oasis of radiant steam, where the healing power of Thai nature is reimagined through glowing installations and tranquil ambience,” said Ms. Thapanee Kiatphaibool, TAT Governor. “Chiang Mai’s global appeal as a leading tourism destination, rich in culture, heritage, and natural beauty, makes it the perfect setting for this luminous experience.”
This year’s theme merges the purity of nature with the artistry of light and digital design, transforming the misty springs into The Magic of Onsen Night: Onsen@Sankamphaeng – The Glow of Nature. Ten immersive installations reimagine Chiang Mai’s landscape, culture, and geothermal energy through vibrant light, flowing motion, and layered sound.
The Ripple of Time opens the experience with an arched tunnel of layered, wave-like light, symbolising the flow of past, present, and future—a portal into the wonders ahead.
The Starlit Veiled casts a curtain of glittering lights, evoking stardust gently falling to earth. It feels like walking beneath a twilight sky thick with dreams.
The Flowing Tide traces the graceful movement of natural hot springs with lasers along the ground, capturing the quiet, endless rhythm of water that breathes life from beneath the earth.
The Stream Soundscape fuses sound and light, turning natural audio into a visible, immersive rhythm as visitors move through the space.
The Glowing Springs transforms steam into a living canvas, with shifting colours and music turning the bubbling pools into luminous, breathing art.
The Magic of ONSEN Night bathes the stream in soft light, inviting visitors to soak their feet and unwind in the tranquil glow.
The Prosperity Forest illuminates the surrounding trees with backlight to highlight the forest’s vitality—a symbol of growth, renewal, and the sacred energy of nature.
The Power of Fire reimagines a classic campfire gathering using simulated flames and artistically placed torches, evoking warmth, connection, and timeless human traditions.
The Great Egg features a towering egg-shaped lantern enclosing a sculpture. Representing life’s origin and the unseen force of creation, it captures the sacred simplicity and power of natural forms.
The Tales of Imagination concludes the journey with pink-hued lights, shadows, and whimsical arrangements in the trees, bringing stories to life and uniting nature, time, and the human spirit.
Beyond the light installations, the event offers a rich programme of interactive activities. In the Health & Wellness Zone, visitors can explore traditional Thai wisdom through herbal compress workshops and spa products from the On Tai community, and they can even experience the unique “chicken-coop spa.” Mae On Hospital provides free basic health services such as blood pressure and weight checks.
Each evening, four rounds of contemporary cultural performances accompany the musical fountain. Royal compositions are also performed to the rhythm of the fountain.
The Retro Fairground Zone invites guests to enjoy nostalgic fun with classic carnival rides and games such as merry-go-rounds, Ferris wheels, ring toss, and traditional archery.
A special exhibition area traces the history of San Kamphaeng Hot Springs, offering visitors deeper insight into this unique geothermal site.
Don’t miss the chance to boil eggs at night in the glow-lit spring pools or enjoy a serene foot soak in the Light Onsen, a wellness ritual under a sky of radiant beams.
Getting There:
San Kamphaeng Hot Springs is located in Mae On District, approximately 40 minutes by car from Chiang Mai city centre. The site is accessible via taxi, private vehicle, or local tour operators—perfect for travellers seeking an enchanting escape into nature lit by imagination.
The post Vijitr @ Chiang Mai Ignites: Myriad of Colours Lights Up San Kamphaeng Hot Springs appeared first on TAT Newsroom.
26 May 26 2025Events & Festivalshttps://www.tatnews.org/?p=81914 - TAT Leads Taiwanese Students on Scenic Thai Rail Adventure
The Tourism Authority of Thailand welcomed 240 Taiwanese students and teachers with a rail journey to Chiang Mai, celebrating culture and connection through travel.
The post TAT Leads Taiwanese Students on Scenic Thai Rail Adventure appeared first on TAT Newsroom.
Bangkok, 23 May 2025 – The Tourism Authority of Thailand (TAT), represented by Ms. Pattaraanong Na Chiangmai, Deputy Governor for International Marketing – Asia and the South Pacific, hosted a special welcome ceremony yesterday at Krung Thep Aphiwat Central Terminal Station for 240 students and teachers from Taiwan’s top international schools. The event included a traditional cultural performance and the presentation of souvenirs, reinforcing Thailand’s reputation for warm, gracious hospitality.
This visit marks the beginning of a week-long educational rail journey from 22 to 29 May, aimed at showcasing Thailand’s cultural depth and the appeal of train travel through the northern region. The group will explore a range of iconic sites, including the Grand Palace and Wat Phra Kaew in Bangkok, Damnoen Saduak Floating Market in Ratchaburi, and Tha Phae Gate in Chiang Mai, all while experiencing the country’s landscapes and local life along the rail route.
The initiative is part of TAT’s broader strategy to diversify Thailand’s tourism offerings and attract new segments of travellers. With a goal of welcoming 1.2 million Taiwanese visitors in 2025 and achieving an 8% increase in tourism revenue, TAT is focused on high-value, experience-rich travel. From 1 January to 21 May this year, Thailand received 405,503 Taiwanese visitors—a slight decline of 2.21% compared to the same period last year. However, the outlook remains positive, with flight capacity between Taiwan and Thailand up by 6%, totalling over 2.1 million seats in 2025. Taiwanese tourists currently average 6.25 nights per visit and spend about 5,896 baht daily—roughly 36,850 Baht per trip.
This student rail tour is one of many efforts aligned with the government’s ‘Amazing Thailand Grand Tourism and Sports Year 2025’ campaign, designed to boost international arrivals through exclusive incentives and fresh travel experiences. TAT anticipates that this programme will not only create lasting impressions but also inspire a new wave of educational and experiential tourism in Thailand.
The post TAT Leads Taiwanese Students on Scenic Thai Rail Adventure appeared first on TAT Newsroom.
23 May 23 2025Photo Releaseshttps://www.tatnews.org/?p=81908 - Connect with Nature in Thailand—and Meet Elephants and Rare Birds
Thailand’s lush green escapes offer more than beauty—they offer purpose. From ethical elephant encounters in Chiang Mai to rainforest treks in Khao Sok, cycling through heritage-rich towns, diving coral reefs, and cooking with homegrown ingredients, every experience blends sustainability with culture. Whether you're meditating in a jungle retreat or kayaking past limestone cliffs, Thailand’s eco-adventures promise deeper connections—to the land, its wildlife, and your own well-being.
The post Connect with Nature in Thailand—and Meet Elephants and Rare Birds appeared first on TAT Newsroom.
Thailand dazzles with its lush emerald vistas that envelop your senses in a vibrant tapestry of nature. Beyond its glittering white beaches and pulsating urban energy, this tropical sanctuary warmly invites eco-conscious wanderers to embrace pristine jungles, tranquil landscapes, and immersive sustainable experiences that bridge the gap between modern travel and timeless nature. For seekers of adventure that flow in harmony with the Earth, here are the richly detailed highlights of Thailand’s verdant hideaways.
Embrace the Ethical Elephant Experience
Patara Elephant Farm, Chiang Mai Deep in the northern provinces like Chiang Mai, ethical elephant sanctuaries offer an intimate portrait of these majestic creatures in their natural environment. Here, visitors stroll along forested paths, gently feeding and walking side by side with the graceful giants who roam softly under dappled sunlight. At renowned havens such as Elephant Nature Park or Kindred Spirit Elephant Sanctuary, every interaction is steeped in compassion and respect, teaching us the vital importance of conservation and mindful animal tourism. Imagine the extraordinary connection you feel amidst the rustling leaves and gentle trumpets—a pure, ethical joy where riding is replaced by shared quiet wonder.
Explore the Rainforest Canopy
For those with a thirst for adventure, Khao Sok National Park unfolds a hidden world within one of Thailand’s oldest evergreen rainforests. Trek through dense, moss-draped vegetation where the humid air sings with the chirps of unseen birds and the rustle of small creatures. Dive into aquamarine lakes that sparkle under the tropical sun, or kick off on a kayak along Chiao Lan Lake, flanked by towering limestone cliffs that seem to guard ancient secrets. For an unforgettable escape, spend a night in a floating eco-bungalow, where the gentle murmur of water and the lullaby of distant wildlife cradle you to sleep under a starlit sky.
Pedal Through Sustainable Pastures
Wat Mahathat, Ayutthaya Historical Park, Ayutthaya 
Wat Chana Songkhram, Sukhothai Historical Park, Sukhothai Hop onto a bicycle and traverse landscapes where centuries-old ruins and lush, emerald rice paddies paint a picture of timeless beauty. Cycling tours through historic cities like Sukhothai and Ayutthaya invite you to weave through narrow lanes lined with ancient stone and fragrant frangipani, while engaging with welcoming local communities. Each pedal stroke uncovers hidden village markets brimming with vibrant, fresh produce and the warm smiles of artisans, blending sustainable travel seamlessly with an immersive cultural celebration.
Dive into Underwater Wonders
Sai Nuan Beach, Ko Tao, Surat Thani Beneath the surface of Thailand’s crystalline seas lies an underwater symphony of vibrant coral reefs, teeming with life and bathed in iridescent hues. Eco-conscious divers and snorkelers explore the extraordinary marine ecosystems around Ko Tao and Ko Lanta, where every dive reveals an intricate ballet of colorful fish and thriving coral formations. Participate in proactive reef restoration projects and beach clean-ups, lending a hand to ensure that precious creatures like graceful sea turtles and delicate reef fish continue to flourish in these underwater paradises for generations to come.
Forage and Feast in Green Cuisines
Embrace a culinary journey that celebrates sustainability and sumptuous local flavors. In regions like Chiang Mai and Pai, farm-to-table dining experiences flourish in organic cooking schools where every herb and vegetable is carefully grown and hand-picked from their own gardens. Learn to weave together a tapestry of authentic Thai cuisine, preparing dishes like pad kra pao—a sizzling stir-fry of holy basil intermingled with freshly harvested organic vegetables—each plate a guilt-free indulgence that marries rich tradition with modern health-conscious choices.
Meditate Amid Lush Wilderness
Thailand’s green retreats offer more than an escape; they are sanctuaries where tranquility and mindful living reign supreme. Nestled amidst undulating verdant hills and steaming tropical forests, eco-retreats such the Pavana and Suan Sati combine the gentle flow of yoga and meditation with organic, sustainable living. Here, the rhythmic sounds of nature, the whisper of wind through ancient trees and the distant call of exotic birds—create an atmosphere of deep inner peace, inviting weary souls to find balance, rejuvenation, and a renewed connection with the earth.
Thailand’s green escapades are not merely picturesque scenes but heartfelt invitations to traverse a landscape where ethical adventures and nature’s wonders harmonize in perfect balance. Whether you are bonding with gentle giants, venturing beneath the jungle canopy, riding through timeless landscapes, or diving into crystalline underwater marvels, every experience is crafted to nourish both the planet and your spirit. It’s time to pack your eco-friendly bags and step into an adventure that promises to be a transformative celebration of life and nature. Thailand awaits with open arms and endless green wonders.
About the Author
“Frequent foodie and occasional craftsman of travel stories, Chattan Kunjara Na Ayudhya (Chat) draws on his nearly 4 decades of promoting Thailand’s tourism industry to highlight everything from world-class attractions to hidden gems. When not writing stuff, he makes it a mission to catch rom-coms and DC superheroes whenever they show up in theaters.”
The post Connect with Nature in Thailand—and Meet Elephants and Rare Birds appeared first on TAT Newsroom.
20 May 20 2025Travel Featureshttps://www.tatnews.org/?p=81895 - TAT Joins Skift Asia Forum 2025 to Discuss Inbound Travel Growth Across the Region
The Tourism Authority of Thailand (TAT), represented by Deputy Governor Mr. Nithee Seeprae, joined the Skift Asia Forum 2025 in Bangkok to share insights on accelerating inbound travel across the region. The forum convened over 200 delegates and explored key trends such as AI, social commerce, and emerging high-value tourism segments.
The post TAT Joins Skift Asia Forum 2025 to Discuss Inbound Travel Growth Across the Region appeared first on TAT Newsroom.
Bangkok, 17 May 2025 – The Tourism Authority of Thailand (TAT), represented by Mr. Nithee Seeprae, Deputy Governor for Marketing Communications, participated as a special guest speaker at the Skift Asia Forum 2025.
Held on 15 May, the session was titled “Accelerating Inbound Travel Across the Region” and featured Ms. Laura Houldsworth, Managing Director and Vice President, Asia Pacific, at Booking.com, with moderation by Ms. Monica Pitrelli, Travel Editor at CNBC.
The Skift Asia Forum 2025 took place from 14–15 May in Bangkok and convened over 200 delegates from across the tourism sector for two days of in-depth dialogue on the future of travel. Under the theme “Asia’s New Priorities”, the forum gathered industry leaders from prominent organisations including the Pacific Asia Travel Association (PATA), Thai Airways International, Agoda, Booking.com, Trip.com, Klook, and CNBC.
Discussions focused on the transformative role of emerging technologies such as artificial intelligence and social commerce, as well as the importance of developing bespoke tourism offerings to cater to high-value segments, including luxury and Muslim travellers. These insights are expected to support Thailand in expanding its base of quality tourists and enhancing the long-term sustainability of its tourism economy.
The post TAT Joins Skift Asia Forum 2025 to Discuss Inbound Travel Growth Across the Region appeared first on TAT Newsroom.
17 May 17 2025Photo Releaseshttps://www.tatnews.org/?p=81892 - Amazing Krabi Green Guide Fest 2025 Heralds Sustainability in Action
The “Amazing Krabi Green Guide Fest 2025” opened at Hat Noppharat Thara–Mu Ko Phi Phi National Park, highlighting eco-tourism, community empowerment, and Krabi’s path to becoming a sustainable, low-carbon destination. Co-hosted by TAT and local stakeholders, the four-day festival features yoga, eco-art, and plant-based cuisine under the theme Green Vibes.
The post Amazing Krabi Green Guide Fest 2025 Heralds Sustainability in Action appeared first on TAT Newsroom.
Krabi, 16 May 2025 – The “Amazing Krabi Green Guide Fest 2025” officially opened yesterday and continues through 18 May at Hat Noppharat Thara–Mu Ko Phi Phi National Park. The opening ceremony was led by Mr. Ampol Silathevakul, Governor of Krabi Province, with Mr Akkarawit Thepasit, Director of Tourism Investment Promotion at the Tourism Authority of Thailand (TAT).
Co-hosted by TAT, Krabi Province, and partners across the public and private sectors, the festival champions the theme Green Vibes and showcases eco-friendly tourism in action. It marks a key step in establishing Krabi as a global leader in sustainable travel while inviting tourists to take part in shaping a greener tourism landscape. More than 5,000 visitors are expected, with projected local revenue of at least 35 million Baht.
Part of the Krabi Prototype initiative, the festival supports Thailand’s wider push toward sustainability in tourism. As a carbon-neutral event, it features a wide range of activities aligned with the “7 Greens” concept—spanning sound healing and yoga sessions, eco-art installations, local plant-based cuisine, and low-carbon travel experiences. Each element is designed to support local communities, protect the environment, and inspire long-term positive impact.
For the full press release, visit TAT Joins Krabi Stakeholders to Host “Amazing Krabi Green Guide Fest 2025” or follow updates at facebook.com/amazingkrabigreenguidefest.
The post Amazing Krabi Green Guide Fest 2025 Heralds Sustainability in Action appeared first on TAT Newsroom.
16 May 16 2025Photo Releaseshttps://www.tatnews.org/?p=81889 - Thailand Secures 2,500-Strong Infinitus Incentive Group from China
The Tourism Authority of Thailand (TAT) welcomes over 2,500 delegates from Infinitus China as part of a nationwide incentive programme from 12–19 May 2025. The trip highlights Thailand’s strength as Asia’s leading MICE destination, with tailored routes in Phuket, Chiang Mai, and Pattaya, culminating in a grand seminar and gala in Bangkok.
The post Thailand Secures 2,500-Strong Infinitus Incentive Group from China appeared first on TAT Newsroom.
Bangkok, 16 May 2025 – The Tourism Authority of Thailand (TAT) has welcomed more than 2,500 delegates from Infinitus (China) under the Group Incentive Travel strategy aimed at the Chinese market. The visit reinforces Thailand’s position as a leading destination for Meetings, Incentives, Conferences and Exhibitions (MICE) in Asia.
The Infinitus group is visiting Thailand from 12 to 19 May, arriving in three batches. Each group follows a separate travel route within the country—Phuket–Bangkok, Chiang Mai–Bangkok, and Pattaya–Rayong–Bangkok—offering participants a chance to explore regional highlights before gathering in Bangkok for a large-scale seminar and gala event at the Queen Sirikit National Convention Center (QSNCC) on 17 May.
TAT Deputy Governor for Digitalisation, Research and Development, Mr. Kittipong Prapattong, will preside over the gala, which celebrates the Infinitus conference and highlights Thailand’s capability to host high-value Chinese visitors with efficiency and warmth.
The gala event will also feature a traditional Thai cultural performance, supported by TAT, adding a memorable local touch and reflecting the country’s unique identity. TAT also produced a welcome video thanking Infinitus for choosing Thailand as their preferred incentive destination for over a decade, underscoring the strength of the long-standing partnership.
To make the occasion even more special, a VIP welcome was organised at Suvarnabhumi Airport on 13 May for Infinitus executives and team leaders. Arriving from Guangzhou on China Southern Airlines flight, the group was received by Mr. Chuwit Sirivejkul, TAT’s Regional Director for East Asia, along with TAT staff and representatives from Guangzhou Huiyue International Travel Service.
This visit forms part of TAT’s broader strategy to attract quality tourism from China, positioning Thailand as the destination of choice for large-scale incentive travel. More major corporate groups are expected throughout 2025, building on this success.
Founded in 1992, Infinitus is a leading Chinese health brand specialising in herbal supplements. The company regularly rewards high-performing representatives with international trips. This year’s programme continues a strong relationship with Thailand, following a similar visit in 2024 involving more than 3,000 delegates.
The post Thailand Secures 2,500-Strong Infinitus Incentive Group from China appeared first on TAT Newsroom.
16 May 16 2025Press Releaseshttps://www.tatnews.org/?p=81886 - Thailand Unveils “Mueang Na Tiew: Year of Celebration” to Boost Domestic Travel
The Tourism Authority of Thailand (TAT) launches “Mueang Na Tiew: Year of Celebration” to promote domestic travel across 55 secondary cities. Running June to September 2025, the campaign features 12 themed experiences and exclusive partner promotions to engage diverse travel segments and support sustainable growth under the Amazing Thailand Grand Tourism and Sports Year 2025.
The post Thailand Unveils “Mueang Na Tiew: Year of Celebration” to Boost Domestic Travel appeared first on TAT Newsroom.
Bangkok, 14 May 2025 – The Tourism Authority of Thailand (TAT) has launched “Mueang Na Tiew: Year of Celebration”, a nationwide campaign featuring 12 themed travel experiences to stimulate domestic tourism during the 2025 Green Season (June–September). Focusing on 55 secondary cities, the initiative combines curated experiences with exclusive promotions from travel and lifestyle partners.
Mr. Krisada Tanterdthit, Minister Secretary, stated: “This campaign unites public and private sectors to expand travel opportunities and stimulate regional spending. It plays a strategic role in strengthening Thailand’s tourism economy, distributing income to local communities, and laying the foundation for sustainable growth.”
Mr. Apichai Chatchalermkit, TAT Deputy Governor for the Domestic Market, added: “Mueang Na Tiew: Year of Celebration aims to boost domestic travel during the rainy season through bold city branding and targeted initiatives. It resonates with today’s Thai travellers – from digital nomads and solo explorers to foodies, families and LGBTQ+ couples – by reflecting emerging lifestyle trends and travel subcultures.”
The campaign features 12 themed experiences designed to appeal to a broad range of interests — from peaceful escapes for busy professionals and adrenaline-filled adventures for thrill-seekers, to scenic getaways for content creators and romantic backdrops for LGBTQ+ couples.
It also empowers solo female travellers to embrace independence, invites visitors to unplug and reconnect with nature, and offers water-based activities such as rafting, snorkelling, and stand-up paddleboarding. Active seniors are encouraged to tick off their travel bucket lists with energising, experience-rich journeys.
In addition, the campaign celebrates regional Thai BBQ hotspots, promotes meaningful family trips during Mother’s Day, welcomes pet owners to explore with their four-legged companions, and invites food lovers to embark on immersive culinary journeys that highlight local flavours, culture, and storytelling.
To support the initiative, TAT has partnered with a range of travel and lifestyle brands offering exclusive promotions. These include fare discounts from VietJet Air (15%), Thai Lion Air (up to 25%), and Nok Air, as well as bonus miles from Royal Orchid Holidays. Accommodation deals are available through platforms such as Gother and Patois. Car rental partners including Pet Friendly Thailand, AVIS, and Chic Car Rent are offering special rates, while Yacht Me, Love Andaman, and Local Alike provide discounted tour packages.
Lifestyle perks include cashback and discounts from Bangkok Bank, UOB, and KTC credit cards, along with campaign rewards from BAAC. PT petrol stations, Max Card, and the Max Me app are offering double reward points. Additional deals come from ShopBack, Bar B Q Plaza, SE-ED Book Centre, and B2S. Canon is providing online shopping discounts, while GRAB offers promotional ride and delivery codes. The Electricity Generating Authority of Thailand (EGAT) supports the campaign with 30% off select accommodation, and EleX by EGAT offers discounts on EV charging.
Part of the broader Amazing Thailand Grand Tourism and Sports Year 2025, the campaign targets 250,000 travellers, aims to reach over 10 million people, and is expected to generate a minimum of 500 million baht in direct revenue. It also contributes to Thailand’s national tourism goal of 1.17 trillion Baht and 205 million domestic trips by year-end.
The post Thailand Unveils “Mueang Na Tiew: Year of Celebration” to Boost Domestic Travel appeared first on TAT Newsroom.
14 May 14 2025Press Releaseshttps://www.tatnews.org/?p=81879 - Thailand Tourism Forum 2025 Sets Vision for Sustainable and Future-Ready Travel
The Ministry of Tourism and Sports, in collaboration with UN Tourism, hosted the Thailand Tourism Forum 2025 under the theme “Navigating Global Tourism Trends.” The event outlined a five-pronged strategy to position Thailand as a global leader in sustainable, inclusive, and future-ready tourism through high-value experiences, community-based development, digital soft power, and crisis resilience.
The post Thailand Tourism Forum 2025 Sets Vision for Sustainable and Future-Ready Travel appeared first on TAT Newsroom.
Bangkok, 13 May 2025 – The Ministry of Tourism and Sports, in collaboration with UN Tourism and a coalition of public, private, and international partners, hosted the Thailand Tourism Forum 2025 on 7 May in Bangkok under the theme “Navigating Global Tourism Trends: Strengthening Thailand’s Tourism Industry”.
More than 500 participants joined the event onsite and virtually, including senior officials from the Ministry of Tourism and Sports such as Minister Mr. Sorawong Thienthong, Vice Minister Mr. Jakraphon Tangsutthitham, Minister Secretary Mr. Krisada Tanterdthit, Deputy Permanent Secretary Ms. Vanida Phansoad, Governor of the Tourism Authority of Thailand Ms. Thapanee Kiatphaibool, and Commissioner of the Tourist Police Pol. Lt. Gen. Saksira Pheuak-um, along with representatives from the public and private sectors and international organisations.
The forum marked a major step in shaping the future of Thai tourism in line with global developments. Mr. Harry Hwang, Director of UN Tourism’s Regional Department for Asia and the Pacific, delivered congratulatory remarks on behalf of the Secretary-General, reaffirming UN Tourism’s continued partnership with Thailand. Ms. Sandra Carvao, Director of Market Intelligence, Policies and Competitiveness at UN Tourism, delivered a keynote address on “Global Tourism Trends and Directions: 2025–2030”, outlining the key forces and opportunities transforming the global tourism landscape.
A key highlight was a panel discussion titled “Shaping the Future of Tourism Platforms and the Road to 2030: AI Transforming the Tourism Industry from Global Trends to Thailand”, which explored how artificial intelligence is reshaping travel patterns, service delivery, and policy direction worldwide.
Minister of Tourism and Sports Mr. Sorawong Thienthong emphasised that Thailand must keep pace with a rapidly changing world through policies that align with global tourism trends. He reaffirmed the nation’s commitment to the core principles of UN Tourism—sustainability, inclusivity, and resilience in the face of future crises.
He highlighted Borsuak Village in Nan Province, recently recognised by UN Tourism as one of the Best Tourism Villages 2024, as a strong example of how community-based tourism can successfully support sustainable development.
The Minister also outlined Thailand’s five strategic priorities for the future of tourism: transitioning from volume to value by focusing on high-spending travellers; spreading tourism income to secondary cities through community-based tourism; integrating soft power with the digital economy; expanding into new, diversified source markets to reduce risk; and strengthening preparedness for all types of crises, from pandemics and natural disasters to economic instability.
He concluded with a call for all sectors to come together in building the “Thailand Model”—a new vision for sustainable tourism that will position Thailand as a “Destination of the Future” recognised for its quality, resilience, and meaningful experiences.
The post Thailand Tourism Forum 2025 Sets Vision for Sustainable and Future-Ready Travel appeared first on TAT Newsroom.
13 May 13 2025Press Releaseshttps://www.tatnews.org/?p=81865
