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- Chinese New Year Festival 2025 around Thailand
Chinese New Year Festival 2025: Join Thailand’s spectacular celebrations featuring dazzling lights, cultural performances, and parades in Yaowarat, CentralWorld, and beyond.
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The Tourism Authority of Thailand (TAT) would like to invite tourists to the vibrant Chinese New Year celebrations taking place around Thailand. The streets will shine with dazzling light decorations on Yaowarat Road. CentralWorld will host the ‘Happy Chinese New Year 2025’ event, while Pak Nam Pho, Hat Yai, and Nakhon Lampang will all come alive with their unique celebrations. From cultural performances to stunning decorations and festive gatherings, this year’s celebrations offer a rich tapestry of joy and excitement to mark a truly wonderful start to 2025.
Amazing Light Decorations on Yaowarat Road
19 January – 9 February 2025
On Yaowarat Road (Odean Circle to Chaloem Buri intersection)
Highlights: a stunning lighting installation themed “Ignite Your Senses: Embrace Our Two Cultures” will illuminate Chinatown, with the opening ceremony set for 19 January at 19:30 Hrs. at the Chinatown Gate. The celebrations include a showcase marking 50 years of Thai-Chinese diplomatic relations on 29–30 January. The grand highlight is the live broadcast of the opening ceremony on 29 January, presided over by HRH Princess Maha Chakri Sirindhorn, featuring cultural performances by Chinese and Thai-Chinese artists.Happy Chinese New Year 2025 at CentralWorld
28 January – 2 February 2025
Outdoor Square, CentralWorldHighlights: the celebrations feature a blessing ceremony between Thailand and China on 28 January, followed by cultural exchange performances and shows by three performing arts troupes from China, representing Xinjiang, Zhejiang, and Yunnan. Visitors can enjoy hands-on cultural demonstrations such as lantern crafting, Chinese calligraphy, and clay sculpting alongside a vibrant food market and live performances by renowned Thai-Chinese artists throughout the festival.
Pak Nam Pho Chinese New Year 2025 (Nakhon Sawan Wonderland)
22 January – 2 February 2025
Chao Phraya River, Mueang District, Nakhon SawanHighlights: The event will include vibrant parades, Chinese-style decorations, cultural performances with light and sound displays, and a bustling marketplace.
Nongkhai Chinese New Year Festival 2025
22-26 January 2025
Tekka Chee Nai Khor Foundation, Mueang District, Nong KhaiKhon Kaen Chinese New Year Festival 2025
24-26 January 2025
From 17.00-22.00 Hrs.
Khon Kaen City Pillar Shrine, Mueang District, Khon KaenUdon Thani Chinese New Year Festival 2025
24-27 January 2025
From 18.00 Hrs. onwards
Grandfather-Grandmother Shrine, Mueang District, Udon ThaniHighlights: Chinese art and cultural activities by Udon Thani’s distinguished Chinese descendant clubs and families, including lion dance, golden dragon dance, red lantern decorations, Chinese music performances, and sales of traditional Chinese New Year food to bring luck and good fortune.
Pattaya Chinese New Year Festival 2025
25 January 2025
Lan Pho Public Park, Pattaya, Chon BuriHighlights: Thai-Chinese cultural performances, lion and dragon dance performances, concerts by famous artists, and an exhibition on the history of the Chinese New Year festival.
Samut Sakhon Leng Kee Chu Chinese New Year Festival 2025
25-29 January 2025
From 16.00-21.00 Hrs.
Samut Sakhon City Pillar Shrine, Mueng District, Samut SakhonHighlights: Parade of the God of Wealth (Cai Shen Ye), light and sound shows, Thai-Chinese cultural performances, decorations along the embankment of the Samut Sakhon City Pillar Shrine and the Tha Chalom side, booths selling Thai-Chinese cultural products and demonstration booths, Illuminated boat parade on the Tha Chin River, and lion and dragon dances.
Krabi Chinese New Year Festival 2025
27-30 January 2025
From 17.00 Hrs. onwards.
Maharat Road, In front of Vogue Shopping Center, KrabiHighlights: decorative lighting, attend a ceremony to worship the God of Wealth, followed by a feast featuring popular dishes from Krabi.
Hat Yai Chinese New Year Festival 2025
28 January – 2 February 2025
Srinakorn Foundation School, Thepsongkroh and Chi Uthit Road, Hat Yai District, SongkhlaHighlights: showcasing a 500-drone light show, decorative lighting, illuminated sculptures, a Guanyin shrine, cultural performances, a parade, and a lively marketplace.
The Procession of their Deities & Chinese New Year Festival
28 January – 6 February 2025
Tong Sia Siang Teung Foundation, Hat Yai District, SongkhlaSuphan Buri Chinese New Year Festival 2025
29–30 January 2025
The Dragon Descendants Museum and Suphan Buri City Pillar Shrine, Suphan BuriHighlights: The Dragon Descendants Museum will feature cultural performances, live music, stage shows, and a bustling marketplace.
Happy Chinese New Year 2025 For All @Nakhon Lampang
29-31 January 2025
From 17.00 Hrs. onwards
Prasan Maitri Road, Mueang District, LampangHighlights: decorative lighting, Chinese Nakhon Lampang 2025 contest, Chinese cultural performance and lion and dragon dances, enjoy Chinese singing, instrumental music, and Tai Chi performances, join the DIY activities and variety of foods and products.
Ratchaburi Chinatown Fair 2025
28 January – 2 February 205
Pracha Phatthana Dam, Mueang District, RatchaburiHighlights: lion and dragon dances, cultural performances, parades, contemporary shows and artist performances, light decorations and lantern displays, cooking demonstrations of traditional Chinese New Year food, and art demonstrations.
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22 January 22 2025Events & Festivalshttps://www.tatnews.org/?p=81158 - Thailand Ups the Reel Deal: New Cash Rebates for Filmmakers Now up to 30%
Thailand Film Incentives 2025: Attracting global filmmakers with up to 30% cash rebates, the program supports productions with scenic locations, skilled crews, and cost efficiency.
The post Thailand Ups the Reel Deal: New Cash Rebates for Filmmakers Now up to 30% appeared first on TAT Newsroom.
Bangkok, 22 January 2025 – The Tourism Authority of Thailand (TAT) applauds the Thailand Film Office, under the Department of Tourism, Ministry of Tourism and Sports, for introducing an enhanced cash rebate programme to attract global filmmakers. This initiative offers tiered incentives of up to 30% on qualified spending, further elevating Thailand’s reputation as a top-tier destination for international film production.
The updated programme provides a tiered rebate system based on spending levels in Thailand. Productions spending at least 50 million Baht are eligible for a 15% rebate. For spending between 100–150 million Baht, rebates increase to 20%, while expenditures exceeding 150 million Baht qualify for a 25% rebate. The maximum rebate cap is 30%, inclusive of additional incentives.
Supplementary rebates are available for productions that contribute significantly to the Thai film industry. A 5% bonus can be earned by promoting Thai tourism, Soft Power, and positive depictions of the country, provided these align with the criteria outlined in Form ICM 1.
Productions employing Thai nationals in key roles are eligible for an additional 5%. Filming at designated Department of Tourism locations for at least 25% of the total shooting schedule can yield a further 3%, while allocating at least 15% of the budget to post-production within Thailand also offers an extra 3%.
Combining these primary and supplementary incentives ensures Thailand remains competitive, attracting projects ranging from high-budget blockbusters to smaller-scale films.
The Thai film industry experienced significant growth in 2024, hosting 491 foreign productions that generated 6.58 billion Baht in spending. These productions originated from 42 countries, with major contributions from Japan, which produced 66 projects, followed by India with 57, South Korea with 44, and the USA with 40.
China led in spending with 1.33 billion Baht, followed by the USA with 1.03 billion Baht, Britain and Northern Ireland with 896 million Baht, and Germany with 639 million Baht.
Filming activities took place across 64 provinces, with Bangkok hosting 325 productions, Pathum Thani hosting 85, Chon Buri hosting 68, and Phuket hosting 37. The most popular production types included advertising, documentaries, and feature films.
In comparison, 2023 saw 466 foreign productions, generating 6.6 billion Baht in revenue. The 2024 increase underscores the effectiveness of Thailand’s enhanced incentives in driving international interest.
Thailand continues offering filmmakers abundant picturesque locations, from lush jungles and tropical beaches to vibrant urban settings. Supported by world-class infrastructure, skilled local crews, and a comprehensive rebate programme, Thailand has solidified its position as an unmatched destination for productions seeking artistic excellence and cost-effectiveness. As the nation strengthens its position as Asia’s premier filming hub, Thailand is rolling out the red carpet for filmmakers like never before.
For more information about applying for filming incentives in Thailand, please visit the Thailand Film Office (TFO).
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22 January 22 2025Travel Industry Newshttps://www.tatnews.org/?p=81150 - Grand Chinese New Year 2025 Lighting Ceremony at Yaowarat Road
Grand Chinese New Year 2025: Witness the stunning lighting ceremony at Yaowarat Road, celebrating 50 years of Thai-Chinese friendship with dazzling performances and cultural exhibits.
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Bangkok, 20 January 2025 – The Tourism Authority of Thailand (TAT) unveiled a spectacular Chinese New Year lighting ceremony at The Chinatown Gate (Royal Jubilee Gate), Odeon Circle, on 19 January 2025. Celebrating 50 years of Thai-Chinese diplomatic ties, the event marks the start of the Chinese New Year festivities at Yaowarat Road, from 19 January to 9 February.
Presiding over the ceremony were Mr. Wu Zhiwu, Minister at the Chinese Embassy in Thailand, and Ms. Thapanee Kiatphaibool, TAT Governor. They were joined by Mr. Wisit Limparnukorn, Chairman of the Chinatown Chinese New Year Festival Organising Committee, senior TAT executives, representatives from the Chinese Embassy, and Bangkok city officials.
The event showcased the unity of Thai and Chinese traditions through vibrant performances, dazzling light displays, and cultural exhibits, symbolising the enduring friendship between the two nations. Locals and tourists alike are invited to experience this grand celebration of cultural harmony and the rich heritage of Thai-Chinese relations.
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20 January 20 2025Photo Releaseshttps://www.tatnews.org/?p=81146 - Annual seasonal opening/closure of attractions of Thailand’s national park system
The Tourism Authority of Thailand (TAT) informs tourists about the seasonal closures of national parks across the country. With 156 parks in total, some attractions close during certain periods to ensure safety and support ecological recovery. Visitors are encouraged to check park statuses and follow regulations before planning their trips.
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Bangkok, 20 January 2025 – The Tourism Authority of Thailand (TAT) would like to advise tourists on the opening/closed status of Thailand’s national parks, to ensure they can best enjoy the picturesque natural beauty and abundant flora and fauna on offer around the country.
This is normal practice, as Thailand’s national park system closes several attractions every year for a certain period, depending on weather and park conditions. Dates are varied, and the closure is often due to extreme weather, especially during the rainy months, that may create unsafe conditions and allows for some ecological recovery time.
Thailand currently has a total of 156 national parks.
The National Park Office has provided a list of the opening/closed/partially-opened status of attractions at national parks per their locations in respective Protected Areas Regional Offices nationwide. The list is available for download via this link.
Please find out more about the rules and regulations at each national park before visiting.
Contact Information
National Park Office, Department of National Parks, Wildlife and Plant Conservation
Tel: +66 (0) 2562 0760-3 or +66 (0) 2561 0777 ext. 1743, 1744
Website: https://portal.dnp.go.th/p/nationalpark
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20 January 20 2025Visitor Informationhttps://www.tatnews.org/?p=78025 - Chinese New Year in Thailand: A Vibrant Fusion of Traditions
Chinese New Year Thailand 2025: Celebrate the Year of the Snake with dazzling parades, cultural performances, and delicious cuisines across Thailand.
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Chinese New Year, or Spring Festival, is one of the most celebrated holidays worldwide. In Thailand, this festive occasion is not just observed, but it comes alive with a vibrant blend of Thai and Chinese culture. With a large population of Thai-Chinese descendants, the celebrations are filled with great enthusiasm, particularly in Bangkok’s Yaowarat, the city’s Chinatown, and in provinces with significant Chinese communities such as Phuket, Nakhon Sawan, and Chiang Mai.
The Roots of Chinese Influence in Thailand
Chinese immigration to Thailand dates back centuries, beginning in earnest during the 19th century when waves of Chinese migrants arrived seeking better economic opportunities. Today, their descendants form an integral part of Thailand’s cultural fabric, and Chinese New Year manifests this rich shared heritage.
Many Thai-Chinese families still maintain traditional customs and practices, such as honoring ancestors and participating in ceremonial offerings. However, they do so while adopting a distinctly Thai approach to these rituals. This unique blend of cultures is evident in how the festival is celebrated, making it a fascinating cultural fusion.
Celebrations in Bangkok’s Chinatown
Yaowarat Road in Bangkok is the heart of Thailand’s Chinese New Year celebrations. Every year, the street transforms into a lively festival ground adorned with red lanterns, banners, and auspicious symbols. The atmosphere is electric, with food stalls lining the streets offering Chinese delicacies like dim sum, roasted duck, and traditional sweets like nian gao (sticky rice cake).
The celebration’s highlight is the grand parade, featuring spectacular lion and dragon dances, believed to ward off evil spirits and bring good luck. The rhythmic beating of drums, gongs, and cymbals fills the air, and the vibrant colors of the costumes, especially the predominant red, create a visual spectacle. Red is a symbol of good fortune and joy in Chinese culture, which is why Thais and tourists join in the fun, donning red clothing during the festival.
Traditions Observed
For Thai-Chinese families, preparations for the Chinese New Year begin days in advance. It is customary to clean the house thoroughly to sweep away bad luck and invite positive energy. On the eve of the new year, families gather for a reunion dinner, where dishes like fish (symbolizing abundance), noodles (for longevity), and dumplings (representing wealth) are served.
Another significant tradition is giving hongbao, or red envelopes containing money, to younger family members as a symbol of good luck and prosperity. Temples and shrines also see an influx of visitors as people seek blessings for the year ahead.
A Blend of Cultures
While the core traditions remain rooted in Chinese heritage, the celebration in Thailand has evolved to include distinctly Thai elements. For instance, offerings made at shrines often feature popular Thai fruits and dishes alongside traditional Chinese items. The festival is also marked by the generosity of the Thai-Chinese community, who donate food and goods to the less fortunate, reflecting Thailand’s deep-rooted spirit of nam jai (kindness and compassion).
Moreover, the Thai government often sponsors various Chinese New Year festivities, recognizing the importance of the Thai-Chinese community. In 2025, special events and promotions are planned for the Amazing Thailand Grand Sale campaign, encouraging more tourists to experience the country’s unique take on the Chinese New Year.
Regional Celebrations Across Thailand
Outside Bangkok, other regions in Thailand also hold spectacular celebrations. In Phuket, the Chinese New Year festival is intertwined with the annual Phuket Old Town Festival. Sino-Portuguese architecture is the backdrop to a blend of cultural performances, street art, and food fairs. In Nakhon Sawan, the Chinese New Year festivities are known for their grand scale, with a stunning dragon parade that rivals any in Asia.
In Chiang Mai, the festival takes on a more serene tone, with families offering prayers at Chinese temples and shrines. This reflects a quieter but equally reverent celebration. Each region puts its own spin on the event, offering visitors diverse experiences.
A Cultural Bridge
Chinese New Year in Thailand is not just a time for celebration, but a beautiful reflection of the harmonious blending of cultures that makes the country unique. It offers an opportunity for Thais to reconnect with their Chinese roots while embracing the nation’s modern, multicultural identity. For tourists, it’s an immersive experience that showcases the depth of Thailand’s cultural richness and the beauty of cultural harmony.
As the year of the Snake progresses, expect the streets of Thailand to come alive with color, sound, and the joyous spirit of renewal and celebration that Chinese New Year brings. Whether in bustling Bangkok or the quieter provinces, the festive season promises to be a memorable highlight on Thailand’s cultural calendar.
About the Author
“Frequent foodie and occasional craftsman of travel stories, Chattan Kunjara Na Ayudhya (Chat) draws on his nearly 4 decades of promoting Thailand’s tourism industry to highlight everything from world-class attractions to hidden gems. When not writing stuff, he makes it a mission to catch rom-coms and DC superheroes whenever they show up in theaters.”
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20 January 20 2025Travel Featureshttps://www.tatnews.org/?p=81129 - Celebrate 50 Years of Thai-Chinese Friendship with Chinese New Year 2025
Thailand marks 50 years of Thai-Chinese friendship with Chinese New Year 2025 celebrations nationwide. Events in Yaowarat, CentralWorld, and regional destinations highlight cultural performances, culinary showcases, and vibrant parades. The celebrations also underscore the benefits of free-visa travel, boosting tourism and fostering closer ties between the two nations. Don't miss the dazzling lighting installations, cultural exchanges, and captivating performances that honor shared traditions and strengthen diplomatic relations.
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Bangkok, 17 January 2025 – The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, held a press launch for the Chinese New Year 2025 celebrations at Yaowarat Road, CentralWorld, and regional destinations nationwide. This year marks a historic milestone as Thailand and the People’s Republic of China celebrate the 50th anniversary of diplomatic relations and a thriving cultural partnership.
Mr. Sorawong Thienthong, Minister of Tourism and Sports, stated: “This year’s Chinese New Year celebrations in Thailand are particularly special as we commemorate 50 years of diplomatic relations between Thailand and the People’s Republic of China. Our celebrations reflect not only the vibrant traditions of Chinese New Year but also Thailand’s commitment to showcasing its cultural charm, in line with the ‘Amazing Thailand Grand Tourism and Sports Year 2025’ strategy.”
This year’s celebrations are especially meaningful in the era of visa-free travel between China and Thailand, which deepens cooperation and cultural exchange, fostering closer ties and creating opportunities for the people of both nations to connect as if they are part of one family.
H.E. Mr. Han Zhiqiang, Ambassador of the People’s Republic of China to Thailand, remarked: “This significant 50th-anniversary milestone underscores the enduring friendship and shared cultural heritage between our nations. Since 2004, our two countries have collaborated to organise Chinese New Year celebrations in Thailand, which are the longest-running, most prestigious, and largest of their kind outside of the People’s Republic of China.”
TAT is organising events at Bangkok’s iconic Chinatown (Yaowarat Road) and CentralWorld, while supporting celebrations at regional hotspots nationwide. A dazzling array of events includes cultural performances, culinary showcases, artistic demonstrations, and special live concerts designed to highlight the rich heritage of Thai-Chinese communities.
Ms. Thapanee Kiatphaibool, TAT Governor, added: “For the 2025 Chinese New Year, TAT has partnered with key stakeholders to organise captivating light displays and a cultural showcase in Yaowarat, along with the annual Blessing Ceremony, performances, and demonstrations at centralwOrld. We are also supporting vibrant regional celebrations in provinces like Suphan Buri, Songkhla, and Nakhon Sawan to highlight Thailand’s unique cultural charm nationwide.”
A Glimpse into the Celebrations
Yaowarat Road, Bangkok (19 January–9 February):
A stunning lighting installation themed “Ignite Your Senses: Embrace Our Two Cultures” will illuminate Chinatown, with the opening ceremony set for 19 January at 19:30 Hrs. at The Chinatown Gate (Royal Jubilee Gate), Odeon Circle. The celebrations include a showcase marking 50 years of Thai-Chinese diplomatic relations on 29–30 January. The grand highlight is the live broadcast of the opening ceremony on 29 January, presided over by HRH Princess Maha Chakri Sirindhorn, featuring cultural performances by Chinese and Thai-Chinese artists.
CentralWorld, Bangkok (28 January–2 February):
The celebrations feature a blessing ceremony between Thailand and China on 28 January, followed by cultural exchange performances and shows by three performing arts troupes from China, representing Xinjiang, Zhejiang, and Yunnan. Visitors can enjoy hands-on cultural demonstrations such as lantern crafting, Chinese calligraphy, and clay sculpting, alongside a vibrant food market and live performances by renowned Thai-Chinese artists throughout the festival.
Regional Highlights:
In Suphan Buri, the Suphan Buri Chinese New Year (29–30 January) at the Dragon Descendants Museum will feature cultural performances, live music, stage shows, and a bustling marketplace.
Hat Yai, Songkhla (28 January–2 February), will host celebrations at Srinakorn Foundation School, Thepsongkroh and Chi Uthit Roads, showcasing a 500-drone light show, decorative lighting, illuminated sculptures, a Guanyin shrine, cultural performances, a parade, and a lively marketplace.
In Nakhon Sawan, the Pak Nam Pho Chinese New Year Parade (22 January–2 February) at the Chao Phraya River Origin Area will include vibrant parades, Chinese-style decorations, cultural performances with light and sound displays, and a bustling marketplace.
Tourist Police Bolster Safety Measures for Chinese New Year
Pol. Lt. Gen. Saksira Pheuak-um, Commissioner of the Tourist Police, highlighted the government’s commitment to ensuring safety during the Chinese New Year celebrations: “The Royal Thai Government and the Royal Thai Police have instructed strict safety measures for the Chinese New Year 2025, especially in high-traffic areas. The Tourist Police Bureau has implemented a range of initiatives to enhance tourist safety, including establishing the Tourist Safety Operations Center (TSOC), collaborating with local police across the nation, and the Strong Tourism Community program, which integrates public-private partnerships to safeguard key tourist destinations.”
The Tourist Police are also leveraging advanced technologies, such as AI-powered surveillance cameras linked to a warrant database and the Thailand Tourist Police Application (TTPB-APP), which features SOS and GPS-enabled location sharing for rapid assistance. With multilingual support through the 1155 call centre and One Stop Service enhancements, the Tourist Police ensure that tourists from China can enjoy a safe and worry-free Chinese New Year experience.
Tourism Projections
TAT forecasts that during the Chinese New Year 2025, Thailand will generate an estimated 40.36–40.66 billion Baht in tourism revenue, reflecting a 9–10% growth compared to the same period last year. International markets are projected to account for 1.34–1.35 million arrivals, generating 34.06–34.36 billion Baht, led by visitors from East Asia. The Chinese market is expected to contribute 8.5–8.8 billion Baht in revenue from 277,000–287,000 visitors, representing a 3–7% year-over-year increase. Additional contributions are anticipated from Hong Kong, South Korea, Taiwan, and ethnic Chinese communities in Malaysia, Vietnam, Singapore, and Indonesia. Domestic travel will account for 2.2 million trips, generating approximately 6.3 billion Baht.
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17 January 17 2025Press Releaseshttps://www.tatnews.org/?p=81114 - Tee Off in Paradise: TAT Invites Golfers to Surat Thani
The Tourism Authority of Thailand (TAT) invites golfers to experience the “Surat Thani Green Fee with Meaning” campaign. Enjoy 50% off green fees at Ratchaprapa Dam Golf Course in Surat Thani amidst the stunning beauty of Khao Sok National Park. Running until 31 May 2025, this initiative combines world-class golf with sustainable tourism for an unforgettable experience.
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Surat Thani, Thailand – 16 January 2025 – The Tourism Authority of Thailand (TAT) invites golf enthusiasts and travellers to enjoy “Surat Thani Green Fee with Meaning”, an exclusive promotional campaign running from 15 January to 31 May 2025. This initiative combines world-class golf with sustainable tourism in the breathtaking landscapes of Surat Thani.
In collaboration with Ratchaprapa Dam Golf Course and the Electricity Generating Authority of Thailand, the campaign offers a 50% discount on Green Fees for the first 600 golfers on weekdays and weekends. While caddy and golf cart fees are not included, this offer provides a unique opportunity to play golf in the serene surroundings of Ratchaprapa Dam within Khao Sok National Park.
Ms. Mantana Bhuthorarak, Director of TAT Surat Thani Office, said: “This campaign positions Surat Thani as a destination for golfers while supporting sustainable tourism. Visitors can immerse themselves in the area’s stunning landscapes and rich culture while contributing to the local economy. It’s more than just a round of golf – it’s an inspiring journey that creates meaningful connections.”
The programme highlights the natural beauty of Surat Thani and encourages exploration of Ratchaprapa Dam, renowned for its dramatic scenery and ecotourism excellence. Visitors can enhance their experience by taking a boat from Cheow Lan pier to explore attractions such as Khao Sam Kloe, Pra Kie Phet Cave, Tham Thalu, and tranquil floating accommodations.
Surat Thani’s excellent connectivity and diverse attractions make it ideal for blending recreation with relaxation. By promoting eco-conscious travel and cultural immersion, the campaign ensures a memorable and impactful experience for all visitors.
Golfers and travellers can book this limited-time offer directly with Ratchaprapa Dam Golf Course at +66 (0) 7724 2562 or via the Facebook page: Ratchaprapha Dam Golf Course. Experience how a single swing can lead to unforgettable memories, meaningful connections, and a commitment to sustainability.
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16 January 16 2025Press Releaseshttps://www.tatnews.org/?p=81109 - Thailand Showcases “Amazing Thailand Grand Tourism Year” at ATF 2025 in Malaysia
At ATF 2025 in Malaysia, Thailand highlights its "Amazing Thailand Grand Tourism Year" campaign with immersive experiences, cultural showcases, and regional collaboration.
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Johor Bahru, Malaysia, 15 January 2025 – The Tourism Authority of Thailand (TAT) is participating in the ASEAN Tourism Forum (ATF) 2025, held from 15–17 January at the Persada Johor International Convention Centre. Under the theme “Amazing Thailand Grand Tourism Year”, TAT’s Pavilion showcases Thailand’s unique travel experiences and its role in driving regional tourism growth.
“TAT’s participation in ATF 2025 reflects our dedication to building strong partnerships and positioning Thailand as a leader in ASEAN’s tourism landscape,” said Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and South Pacific. “This key B2B platform allows us to enhance connectivity and deliver experiences that resonate with global audiences. The Amazing Thailand Grand Tourism Year campaign invites the world to explore Thailand’s vibrant energy, cultural richness, and endless opportunities for discovery.”
Thailand Pavilion: A Showcase of Excellence
Located at Booth 41, the 90-square-metre Thailand Pavilion highlights five key experiences: Taste, Try, Buy, Seek, and See. Seven Thai tourism operators engage with international buyers through B2B meetings, fostering partnerships and expanding opportunities.
Visitors can enjoy traditional Thai snacks, complimentary Wi-Fi, and immersive cultural displays. An interactive Information Counter provides travel insights and recommendations via digital QR codes.
Media Briefing: A Vision for Thailand’s Tourism Future
At the media briefing, TAT Executive Director of Advertising and Public Relations, Miss Denduen Luengcheng, reviewed Thailand’s tourism achievements and goals. In 2024, the country welcomed 35.5 million international visitors, with over 30% from ASEAN.
She also introduced the “5 Must-Do in Thailand” experiences. Visitors can Taste culinary treasures ranging from street food to Michelin-starred dining, including Thailand’s first 3-Michelin-star restaurant. For rejuvenation, they can Try Muay Thai or wellness retreats offering ozone therapy, immunity boosts, and traditional massages.
The Buy experience highlights premier shopping destinations like One Bangkok and Emsphere, offering unique souvenirs and luxury retail options connected by the BTS Skytrain. The Seek experience invites travellers to explore hidden gems such as Chiang Rai’s scenic landscapes and Prachuap Kiri Khan’s tranquil beaches. Finally, See showcases Thailand’s vibrant calendar of events, including the Songkran Water Festival, MotoGP races, and the SEA Games, ensuring year-round memorable moments.
Enhancing Connectivity and Regional Collaboration
As a regional tourism hub, Thailand continues to strengthen connectivity across ASEAN. In 2024, the aviation sector expanded by 26%, with new routes from airlines such as AirAsia, Vietravel Airlines, Lao Airlines, and Malindo Airways. Land connectivity improved with streamlined border processes and the Bangkok-Vientiane train service, making cross-border travel more accessible.
TAT’s presence at ATF 2025 highlights its focus on advancing sustainable tourism growth and solidifying Thailand’s position as a premier destination in ASEAN and beyond. Through initiatives like the Amazing Thailand Grand Tourism and Sports Year 2025 and the Amazing Thailand: Your Stories Never End campaign, TAT inspires travellers to discover Thailand’s unique blend of culture, adventure, and relaxation.
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15 January 15 2025Press Releaseshttps://www.tatnews.org/?p=81100 - Exploring Surin and Si Sa Ket: Thailand’s Cultural and Natural Wonders
Explore Surin and Si Sa Ket, Thailand's hidden gems. Discover elephants, silk weaving, Khmer temples, and breathtaking natural landscapes in these cultural provinces.
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Nestled in the northeastern region of Thailand, Surin and Si Sa Ket provinces are treasure troves of unique cultural experiences, rich history, vibrant traditions, and stunning natural landscapes. These provinces are perfect for travellers seeking an authentic experience away from the well-trodden tourist trails. The best time to visit is during the cool season from November to February, when the weather is pleasant, and the provinces come alive with vibrant flower fields and festivals, adding an extra layer of excitement to your journey.
Surin: The Land of Elephants and Silk
The Elephant Capital of Thailand
Surin is renowned for its strong bond with elephants, which is deeply integrated into the province’s identity. Every November, the Surin Elephant Round-up Festival attracts visitors from around the globe. This grand event showcases the majestic elephants in traditional parades, tug-of-war contests, and demonstrations of their strength and intelligence. The festival is a testament to the harmonious relationship between the locals and these gentle giants.
Silk Weaving Villages
Surin is also famous for its exquisite silk, particularly the traditional Phanom Sarakham silk. Visiting local weaving villages such as Ban Tha Sawang allows one to observe skilled artisans creating intricate patterns using age-old techniques. Visitors can also purchase high-quality silk products directly from the weavers.
Ancient Khmer Temples
Prasat Sikhoraphum 
Prasat Ta Muean For history enthusiasts, Surin boasts several Khmer-era temples, such as Prasat Sikhoraphum and Prasat Ta Muean. These ancient ruins, adorned with detailed carvings, not only offer a glimpse into the region’s historical connection to the Khmer Empire but also provide a fascinating journey back in time.
Si Sa Ket: Gateway to the Past and Natural Splendor
Prasat Khao Phra Wihan: A UNESCO World Heritage Site
Si Sa Ket is home to Prasat Khao Phra Wihan, a stunning Khmer temple perched atop a cliff along the border with Cambodia. While the temple is officially within Cambodia, the nearby Thai side offers breathtaking views and easy access points. The temple’s intricate carvings and dramatic location make it a must-visit site for lovers of history and architecture.
Pha Mo I Daeng
Located in the Khao Phra Wihan National Park, Pha Mo I Daeng is a viewpoint offering panoramic vistas of the surrounding forests and cliffs. At dawn, the sea of mist covering the landscape is a sight to behold, adding a touch of magic to the area’s natural beauty.
Flower Fields and Waterfalls
Si Sa Ket comes alive during the cool season with vibrant flower fields, particularly at Sao Chingcha Field. The province is also dotted with serene waterfalls, such as Huai Chan Waterfall, perfect for a refreshing dip or a peaceful nature walk.
Local Delicacies to Savour
Both provinces are celebrated for their delectable Isan cuisine. The flavours are bold and unforgettable, from spicy salads such as som tam (papaya salad) to grilled meats and sticky rice. Surin’s elephant villages also offer unique local dishes prepared with wild herbs and ingredients found in the area. To taste Isan cuisine, don’t miss dishes like ‘koi pla’ (fermented fish salad) and ‘moo yang’ (grilled pork). The cuisine reflects the region’s agricultural heritage and the resourcefulness of its people.
Kalamae (caramel) candy 
Lava Durians 
Som Tam (Papaya Salad) Get Unique Gifts to Take Home
Surin is ideal for travellers seeking gifts suitable for anyone. The province’s Hom Mali (jasmine) rice is among Thailand’s finest and purest. Its organic Kalamae (caramel) candy, made fresh daily and wrapped in dried banana leaves, is an irresistibly sweet and aromatic treat. The Surin 5-Star Sausages, available in chicken, pork, or fish varieties, are unbeatable ingredients for fried or boiled rice dishes.
For fashion enthusiasts, Surin silk is a beautiful blend of ancient patterns and contemporary gold weaves.
Durian aficionados must try Si Sa Ket’s world-class Lava Durians, grown in fertile soil near an extinct volcano. This fruit is rich in minerals and vitamins, less pungent than other durians, and addictively sweet.
Getting There and Around
Surin and Si Sa Ket are not remote destinations but easily accessible provinces in Thailand. Whether you prefer to travel by train, bus, or car from Bangkok, the journey is straightforward and offers scenic views of rural Thailand. Once there, renting a motorbike or hiring a local guide is the best way to explore these charming provinces, ensuring a smooth and enjoyable trip.
A Land off the Beaten Path
Surin and Si Sa Ket blend cultural richness, historical intrigue, and natural beauty. Whether you’re marvelling at ancient temples, enjoying the company of elephants, or soaking in the breathtaking landscapes, these provinces promise unique and unforgettable experiences for travellers eager to uncover Thailand’s hidden gems. From witnessing the Surin Elephant Round-up Festival to exploring the stunning Khmer temple of Prasat Khao Phra Wihan, these provinces offer a journey like no other.
For more inspiring stories and travel ideas, visit Thailand Travel Features. Discover a wealth of information about Thailand’s hidden gems, cultural heritage, and natural wonders to help you plan your next unforgettable adventure.
About the Author
“Frequent foodie and occasional craftsman of travel stories, Chattan Kunjara Na Ayudhya (Chat) draws on his nearly 4 decades of promoting Thailand’s tourism industry to highlight everything from world-class attractions to hidden gems. When not writing stuff, he makes it a mission to catch rom-coms and DC superheroes whenever they show up in theaters.”
The post Exploring Surin and Si Sa Ket: Thailand’s Cultural and Natural Wonders appeared first on TAT Newsroom.
6 January 06 2025Travel Featureshttps://www.tatnews.org/?p=81060 - Thailand Celebrates 50 Years of Thai-China Relations at Harbin Ice Festival
Thailand marks 50 years of Thai-China relations at Harbin Ice Festival 2025 with a captivating Thai Charm photo exhibition and enchanting cultural showcases.
The post Thailand Celebrates 50 Years of Thai-China Relations at Harbin Ice Festival appeared first on TAT Newsroom.
Harbin, 6 January 2025 – The Tourism Authority of Thailand (TAT) launched a photo exhibition and cultural showcase at the Nihao! China: China Ice and Snow Tourism Overseas Promotion Season 2025 on 5 January 2025. These events form a highlight of the prestigious Harbin Ice and Snow Festival, held from 5-8 January 2025, and celebrate the longstanding friendship between Thailand and China.
“This marks the beginning of a year-long celebration of the 50th anniversary of Thai-China relations,” said TAT Governor, Ms. Thapanee Kiatphaibool. “The photo exhibition and cultural performances illustrate Thailand’s charm and serve as a bridge to inspire Chinese travellers, who are integral to our goal of welcoming 39 million international tourists in 2025.”
The Harbin Ice and Snow Festival, China’s largest snow festival, attracts over 40,000 attendees daily. TAT’s involvement strengthens Thai-China cultural ties while encouraging high-spending Chinese travellers to visit Thailand.
Captivating ‘Thai Charm’ Photo Exhibition
At the heart of TAT’s presence is the ‘Thai Charm’ Photo Exhibition, an inspiring visual journey showcasing Thailand’s rich cultural heritage, unique traditions, and vibrant tourism experiences. Through the lens of the 5 Must Do in Thailand concept—Must Taste, Must Try, Must Buy, Must Seek, and Must See—the exhibition captures the essence of Thai hospitality and offers a glimpse into the nation’s diverse travel offerings.
The exhibition connects Thai culture with Chinese audiences, emphasising mutual appreciation and inspiring travel plans. Visitors can explore everything from tantalising Thai cuisine and exciting activities to local crafts, hidden gems, and unforgettable performances.
Enchanting Thai Art and Cultural Performances
TAT added a vibrant cultural dimension to the Harbin Ice and Snow Festival 2025 with a series of live performances showcasing Thailand’s diverse heritage. Highlights included a celebration of Thai traditions through greetings (wai), cuisine, and cultural practices; a graceful southern Thai dance featuring delicate movements and melodious music; and a lively central Thai performance traditionally seen in festive processions.
The showcase also featured a northeastern (Isan) performance blending bamboo percussion with elegant umbrella dances, a jubilant portrayal of mythical beings symbolising unity and happiness, and a grand display of cultural treasures from all regions of Thailand.
Looking Ahead
In addition to these events, TAT has planned a grand Chinese New Year celebration in Bangkok’s Chinatown. This celebration aims to deepen ties between the two nations and attract travellers to explore Thailand throughout the Amazing Thailand Grand Tourism and Sports Year 2025.
The post Thailand Celebrates 50 Years of Thai-China Relations at Harbin Ice Festival appeared first on TAT Newsroom.
6 January 06 2025Press Releaseshttps://www.tatnews.org/?p=81075
