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- April 2025 Festivals in Thailand: Songkran and Beyond
April in Thailand is all about celebration. From the Maha Songkran World Water Festival to beachside kite shows and art fairs, this month is packed with culture, color, and community. Here's your guide to what's happening.
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Thailand comes alive this April 2025 with a packed calendar of festivals and events. At the heart of it all is the Maha Songkran World Water Festival, a nationwide celebration of Thai New Year with grand processions, cultural performances, and epic water fights. Beyond Songkran, explore events like the Thailand Coffee Hub in Chiang Mai, the Kite Festival in Surat Thani, and the Phanom Rung Festival in Buri Ram. From ancient rituals to beach parties and art pop-ups, there’s something for everyone.
Thailand Coffee Hub 2025
2-6 April 2025
1st Floor, Central Chiangmai, Chiang MaiKiteFestival 2025 On The Beach
2-6 April 2025
Nai Amphoe Beach, Chaiya District, Surat Thani
Highlights:
Witness stunning kite displays from Thailand and worldwide, turning the sky into a vibrant art exhibition. Enjoy giant fancy kites, traditional Thai kites, and thrilling light and sound shows. Plus, experience free concerts by popular artists, shop local products, and savor delicious food and drinks.Phanom Rung Light Phenomenon (Sunrise)
3-5 April 2025 (Starting at 06.03 Hrs.)
Phanom Rung Historical Park, Chaloem Phra Kiat District, Buri RamPhanom Rung Historical Park Festival 2025
4-6 April 2025
Phanom Rung Historical Park, Chaloem Phra Kiat District, Buri Ram
Highlights:
This event features the Wanamrung Market, where you can enjoy traditional music and dance and witness the “Buriram Apsara Dance.” You can also attend the Brahmanic Lord Shiva ceremony, devotional dance offerings, and the “Nhom Chit Bangkhom Phanom Rung” homage. Experience the royal processions, the “Light of Faith” show, and the grand light and sound depiction of Khmer glory. And enjoy Buriram’s unique food and product stalls.Phatthalung Fossil Festival#2
4-6 April 2025 (09.00 – 20.00 Hrs.)
500 Million Year Old Fossil Building, Khuan Khanun, PhatthalungPhuket SUP Rally 2025
5-6 April 2025
Tha Chatchai Tourism Community, Phuket
Highlights:
Experience Phuket’s stunning mangroves like never before! Join us for a SUP clinic with expert instruction, paddle through breathtaking landscapes on our scenic route, and connect with nature’s unique ecosystems. Plus, test your skills with our Route Check challenge.Art and Brew at Chachoengsao
5-6 April 2025 (09.30-19.30 Hrs.)
Weekends Coffee & Space, Chachoengsao
Highlights:
Visitors can explore art exhibitions showcasing the works of various artists, while automotive enthusiasts can admire a Harley motorcycle show and a Ford car booth. Coffee lovers can participate in a unique coffee dipping workshop and indulge in a variety of offerings from coffee, food, bakery, and beverage booths. The atmosphere is further enhanced by live folk song music, providing a relaxing and engaging backdrop for the event.Thailand Beach Teqball Open 2025
5-6 April 2025
Banyan Tree Residences Sichon, Plytorn Beach, Nakhon Si Thammarat
Highlights:
Attendees can witness world-class Teqball competitions, showcasing the skill and athleticism of top players. Concerts and DJ sets will further enhance the atmosphere. Plus, a diverse array of delicious food and drinks will be available at this event.Wander & Sip at Trang
5-7 April 2025 (16.00-23.00 Hrs.)
Baan-Pee Camping, Mueang District, Trang
Highlights:
Immerse yourself in a delightful experience where you enjoy signature flavors and unwind with expertly crafted slow-bar coffee. Unleash your creativity and learn new skills at DIY workshops. Discover chic craft items from talented artisans. Escape the hustle and bustle and chill out in our relaxed atmosphere, serenaded by soothing acoustic music throughout each day.Maha Songkran World Water Festival 2025
11–15 April 2025
Nationwide
Highlights:
Thailand’s biggest celebration of the year, this expanded Songkran event includes over 100 festivities across Bangkok and the Central, Northern, Northeastern, Southern, and Eastern regions. Each location offers its own mix of tradition and energy—from sacred rituals and temple fairs to music festivals and massive water fights. For a full list of events, visit: Maha Songkran World Water Festival 2025.Laanta Lanta Festival 2025
11-13 April 2025
Baan Sri Raya, Lanta Old Town, Krabi
Highlights:
Experience Lanta’s rich nature and culture: diverse community performances, multicultural charm (Thai Buddhist, Muslim, Chinese, Chao Ley), a small Songkran celebration in Old Town, folk games, live music, local food, crafts, and a Chao Ley boat ceremony. Plus, art, DIY, and recycled art exhibits.Nateen Green Village: Greenmarket at Krabi
11-13 April 2025 (15.00-22.00 Hrs.)
Ban Na Teen Green Village, Ao Nang, Krabi
Highlights:
Join us for a green, eco-friendly experience with a “Go Local, Eat Local, Meet Local” vibe. This is the only event that fully combines local culture and environmental consciousness. You can enjoy delicious local cuisine, participate in DIY activities, Learn batik and tie-dye techniques, roast your own coffee, and more.Colors of Buriram 2025
Now – 16 April 2025 (11.00-21.00 Hrs.)
In front of Chang Arena, Mueang District, Buri Ram
Highlights:
This event features an exhibition of Buriram’s unique Thai fabrics and handicrafts alongside a showcase of the region’s finest food and OTOP products from across Thailand.GCIRCUIT
11 – 14 April 2025
UOB Live Hall and the Tribe Sky Beach Club in the EMSPHERE
Highlights:
A large and very popular gay dance festival that takes place annually during the Songkran festival in Bangkok. It features world-class DJs, themed parties, and extravagant performances.Surat Food Fair 2025
25 April – 3 May 2025
Tapi River Dam, Surat Thani
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1 April 01 2025Events & Festivalshttps://www.tatnews.org/?p=81621 - Bangkok Remains Operational After Regional Quake Triggers Tremors
Tremors from a regional earthquake were mildly felt in Bangkok on 28 March 2025. Emergency measures were lifted as the city returned to normal operations.
The post Bangkok Remains Operational After Regional Quake Triggers Tremors appeared first on TAT Newsroom.
Situation Overview:
Tremors from a regional earthquake were felt in parts of northern and central Thailand, including the capital, on 28 March 2025 at 13:20 local time. The quake occurred in Myanmar and was mildly felt in Bangkok. As a precaution, the city was briefly declared an emergency zone later that afternoon, but the status has since been lifted as the situation stabilised.Following this, the Bangkok Metropolitan Administration deactivated its emergency command unit as overall conditions improved. Public utilities remain stable, assistance efforts are ongoing, and local district offices are fully prepared to handle any further needs.
Current Status as of 1 April 2025:
Transportation:
Bangkok City Travel:
• BTS Skytrain and the Red Line Mass Transit System (SRT Red Line) are operating as usual.
• MRT Blue and Purple Lines, along with the Yellow and Pink Monorail Lines, are running normally.
• The Airport Rail Link is also operating as usual.
Air Travel:
All Bangkok airports remain operational. Suvarnabhumi Airport—All public transportation systems at the airport are fully operational, and the situation has returned to normal.Rail Travel:
The State Railway is now operating normally. All long-distance train services from Krung Thep Aphiwat Station resumed normally. Further information can be obtained from the Customer Relations Information Center at telephone number 1690, available 24 hours.Road Travel:
• Road travel in Bangkok is open as usual.
• All bridges over the Chao Phraya River remain open. The Bangkok Mass Transit Authority (BMTA) has increased bus services in Bangkok and surrounding areas, operating throughout the night to accommodate travellers.
• Highways connecting to surrounding provinces are operating as usual, such as Rama 2 Road, which connects Bangkok to Hua Hin.Shopping Mall:
All shopping Malls, including Siam Paragon, CentralwOrld, ICONSIAM, King Power, and all shopping centres under the Mall Group and EM DISTRICT, such as Emporium and Emquartier, are now open as usual.Events and Festivals:
All tourism-related services in Bangkok and its surrounding provinces and in all destinations across Thailand are operating as usual.All events and festivals remain as scheduled, including the Maha Songkran World Water Festival at Sanam Luang and the Songkran events planned in destinations up and down the country.
Tourist Assistance Contact Information:
The Thai authorities and the concerned public and private sectors are collaborating their efforts to ensure safety and security for tourists and the general public. Tourists can contact relevant agencies at the contact details below should they need any assistance.Tourist Information Center
Tourism Authority of Thailand (TAT)
(Providing tourist information/Events & Festivals/Travelling around Thailand)
Tel: 1672
Website: www.tourismthailand.orgTourist Police Bureau
Tel: 1155
Website: www.touristpolice.go.thMinistry of Tourism & Sports Tourist Assistance Center (TAC)
(Offering help in the aftermath of natural disasters, assault, accidents, and distress)
Tel: 0 2134 4077
Website: www.mots.go.thDepartment of Consular Affairs
(Passport/Apply for a Thai Visa/Visa requirements)
Tel: 0 2572 8442
Website: https://consular.mfa.go.thState Railway of Thailand
(Train timetables/Ticket booking)
Tel: 1690
Website: www.railway.co.thBangkok Mass Transit Authority (BMTA)
(Bus services in Bangkok)
Tel: 1348
Website: www.bmta.co.thEmergency Call Center (Royal Thai Police)
Tel: 191Immigration Bureau
(Request for extension of stay in Thailand/Alien registration application)
Tel: 1178, 0 2572 8500
Website: www.immigration.go.thThe Transport Company Limited
(Inter-provincial bus services)
Tel: 1490
Website: www.transport.co.thAirports of Thailand Public Company Limited
(Flight schedule/Passenger guides)
Tel: 1722, 0 2132 1888
Website: www.airportthai.co.thDepartment of Highways
(Highway Information)
Tel: 1586
Website: www.doh.go.thNational Disaster Warning Center
Tel: 1784
Website: www.disaster.go.thMedical Emergency Call Center
Tel: 1669Fire and Rescue Department
Tel: 199Information as of 1 April 2025 at 10.00 Hrs.
by the International Public Relations Division, Tourism Authority of Thailand
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1 April 01 2025Situation Updateshttps://www.tatnews.org/?p=81601 - Tourism Authority of Thailand expresses its deepest condolences to the people of Myanmar
On behalf of the Thai tourism industry, the Tourism Authority of Thailand (TAT) would like to express our deepest condolences to the people of Myanmar, and everyone affected by the recent earthquake that struck the country. In this time of grief and mourning in your country, the prayers of the Thai people are with you. …
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On behalf of the Thai tourism industry, the Tourism Authority of Thailand (TAT) would like to express our deepest condolences to the people of Myanmar, and everyone affected by the recent earthquake that struck the country.
In this time of grief and mourning in your country, the prayers of the Thai people are with you. The longstanding solidarity between our nations is unbreakable, and this recent tragedy will only strengthen our resolve to support the people of Myanmar as they rebuild and recover. We want to reassure you that we are committed to standing by your side during this difficult time, and we send our best wishes for your quick return to normalcy.
THAPANEE KIATPHAIBOOL
Governor
Tourism Authority of ThailandThe post Tourism Authority of Thailand expresses its deepest condolences to the people of Myanmar appeared first on TAT Newsroom.
30 March 30 2025Situation Updateshttps://www.tatnews.org/?p=81610 - Thailand Unveils Maha Songkran World Water Festival 2025
The Tourism Authority of Thailand unveils the Maha Songkran World Water Festival 2025, featuring 100+ events nationwide to celebrate Thai New Year, now UNESCO-listed.
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Bangkok, 27 March 2025 – The Tourism Authority of Thailand (TAT) officially launches the ‘Maha Songkran World Water Festival 2025,’ a nationwide celebration of Thai New Year taking place from early to mid-April across every region of the country.
As a key feature of the Amazing Thailand Grand Tourism and Sports Year 2025 and the Thailand Summer Festivals, this year’s edition of ‘Songkran in Thailand, traditional Thai New Year festival’—recently inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity—will be the most expansive and dynamic yet. The recognition affirms Songkran’s cultural importance on the global stage and reinforces Thailand’s growing reputation as a destination for meaningful and memorable festival experiences.
More than 100 events will take place across Bangkok and throughout the Central, Northern, Northeastern, Southern, and Eastern regions. Each location brings its own blend of tradition and celebration—from sacred rituals and temple fairs to music festivals and lively water fights.
Festival Highlights Include:
- Maha Songkran World Water Festival, Sanam Luang and Ratchadamnoen Klang, Bangkok (11–15 April)
- S20 Songkran Music Festival, Rajamangala Stadium, Bangkok (12–14 April)
- Chiang Mai’s legendary Songkran traditions (7–16 April)
- Grand Isan Songkran Festival, Khon Kaen (8–15 April)
- Coastal celebrations in Phuket, Songkhla, and Surat Thani
- Cultural parades in Phrae, Lamphun, and Ubon Ratchathani
TAT invites locals and visitors alike to experience Songkran in all its forms—a joyful celebration of Thai heritage, community, and shared spirit.
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27 March 27 2025Events & Festivalshttps://www.tatnews.org/?p=81590 - Thailand Tourism Festival 2025 Opens in Bangkok
Thailand’s Minister of Tourism and Sports, Mr. Sorawong Thienthong, presided over the opening ceremony of the 43rd Thailand Tourism Festival 2025 at Queen Sirikit National Convention Center. Running until 30 March, the event features nine themed zones under TAT’s ‘Partnership 360 Strategy’, highlighting regional destinations, cultural soft power, and sustainable tourism.
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Bangkok, 27 March 2025 – Mr. Sorawong Thienthong, Minister of Tourism and Sports, presided over the opening ceremony of the 43rd Thailand Tourism Festival 2025, which runs until Sunday, 30 March, at the Queen Sirikit National Convention Center.
The event was attended by leading public and private sector representatives, including Ms. Natthriya Thaweevong, Chairperson of the Board at the Tourism Authority of Thailand (TAT), and Ms. Thapanee Kiatphaibool, TAT Governor.
The festival features nine themed zones, showcasing key regional destinations, cultural highlights, and digital tourism initiatives under TAT’s ‘Partnership 360 Strategy’. It also highlights the nation’s soft power, sustainable travel efforts, and iconic landmarks through zones such as Amazing Thailand, Thai Tourism Alliances, the Main Stage, and Sustainable Tourism Goals.
The festival is open to the public from 10.00 to 21.00 Hrs. daily. Admission is free.
For further information, contact the TAT Contact Centre at 1672 Travel Buddy.
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27 March 27 2025Photo Releaseshttps://www.tatnews.org/?p=81587 - Thailand Tourism Festival 2025 Showcases ‘5 Must-Do’ and Carbon Neutral Goals
The Tourism Authority of Thailand (TAT) is hosting the 43rd Thailand Tourism Festival 2025 from 26–30 March at Queen Sirikit National Convention Center. This year’s festival showcases tourism products and services under the theme “5 Must-Do Experiences in Thailand” and the concept of Carbon Neutral Tourism, in line with the Amazing Thailand Grand Tourism & Sports Year 2025. The event features nine activity zones highlighting Thai culture, local cuisine, sustainable innovation, and interactive experiences to promote year-round domestic tourism.
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Bangkok, 25 March 2025 – The Tourism Authority of Thailand (TAT) presents the 43rd Thailand Tourism Festival 2025, taking place from 26 to 30 March, between 10:00 and 21:00 Hrs., at the Queen Sirikit National Convention Center. Admission is free.
This year’s festival showcases tourism products and services under the theme “5 Must-Do Experiences in Thailand”, alongside the concept of Carbon Neutral Tourism, in line with the “Amazing Thailand Grand Tourism & Sport Year 2025.”
Ms. Thapanee Kiatphaibool, TAT Governor, noted that the festival is one of this year’s Grand Festivities, designed to inspire travel, create Grand Moments, and deliver instant joy, encouraging domestic tourism throughout the year. TAT expects approximately 130,000 attendees over the five-day festival, with a projected reach of 45 million impressions.
In line with Thailand’s sustainable tourism strategy, the Governor added, “Now in its third year, TAT continues to uphold its core mission of promoting sustainable tourism. The festival includes the ‘Zero Waste to Landfills’ initiative, with 14 designated waste-sorting points across the venue to minimise landfill waste. All waste will be properly separated and disposed of, with an ambitious target to keep unsorted waste below 10%—reflecting TAT’s commitment to making tourism a true force for sustainability.”
To further support the event’s low-impact approach, public transport is recommended, including the MRT (Queen Sirikit National Convention Center Station), taxis at the G Floor Lakeside entrance, and bus route 136. Visitors are also encouraged to download the Amazing Thailand mobile app, which features a 3D venue map and AR navigation for easy exploration. The app also provides a full schedule of main stage activities and personalised event alerts.
The festival features attractions across nine main activity zones, including five regional village zones and four themed highlight zones, offering an immersive experience through Thailand’s cultural and travel landscape. Visitors can enjoy iconic landmarks, photo spots, local cuisine and products, creative travel showcases, cultural and contemporary performances, and hands-on workshops and DIY activities.
Zone 1: Amazing Thailand
Marking its 65th anniversary, TAT presents an immersive exhibition featuring a TeamLab-style installation and a dynamic 3D video wall. Highlights include a retro photo experience at the Chayanitikorn Studio, coffee at the Amazing Coffee corner, the Osotho Magazine photo exhibition, and sustainable shopping at eco-friendly Flea Market stalls.
Visitors can take part in sustainability-themed workshops, attend talks with travel creatives, and access travel information at the 1672 Travel Buddy counter. Souvenir redemption is available through the Art Toy Journey Collection by collecting stamps—one per 100 Baht spent—with event passports, limited to 100 per day. Live entertainment includes DICE, the cast of GELBOYS: Unspoken Feelings, and a fan session with lead actors from RESET.
Zone 2: Eastern Village
Showcasing the eastern region’s diversity, this zone features Butterfly Kingdom from Pang Sida and Ta Phraya National Parks in Sa Kaeo, the iconic 2-metre “Nong Moo Deng” (bouncy pygmy hippo), and Bang Pu’s seagull-viewing point.
More than 50 food stalls offer specialities like Rayong and Chanthaburi durian, crispy noodles with Marian plum, bamboo sticky rice shots, mantis shrimp noodles, and pork curry with chamuang. Visitors can enjoy DIY crafts, live music, cartoon mascots, cabaret and Tiffany’s performances, and puppet shows.
Zone 3: Central Village
This zone recreates Hua Lamphong Railway Station, the SRT Royal Blossom train, and Mrigadayavan Palace, offering vintage photo ops. The “Million Market” walking street serves up favourites like Boonlert’s roast pork noodles, Mae Lek’s khao chae, and Mae Thiam’s golden rolls.
A nostalgic street food area offers giant rice crackers, sweet potato balls, and rocket soda. Performances include Sornram Nampech, Keng Tachaya, Koh Mr. Saxman, Suntaraporn ballroom, and 1970s-inspired music.
Zone 4: Northern Village
Set in a Modern Lanna-style atmosphere, this zone features a giant LED screen, a 3D animation of “Nong Ava” tiger cup of Chiang Mai Night Safari, the Blue Cave in Tak, and Chiang Mai’s Songkran celebration. Culinary highlights include Nam Ngiao curry noodles, Khao Hor Sao Laplae, and Khao Perb.
The “Ministry of Happiness” offers drinks under the “365 DAYS COFFEE AT NORTH” theme. Relaxation options include treatments from Sappaya Spa (Mae Hong Son) and Sira Spa (Chiang Mai). Performers include John Nattachot, Better Weather, and students from northern dramatic arts colleges.
Zone 5: Southern Village
This zone celebrates southern culture with icons like the pink dolphin mascot, Surin Circle, Yaring Palace, and vibrant arches inspired by batik, pateh, and Nora-style art. At “Lard Roy Pae”, enjoy southern favourites including Betong chicken rice, grilled pork from Trang, GI-certified oysters, Esan teh tarik and roti, and Bara Roti.
The “Lard Craft…Long Lae Ta” zone offers DIY activities using local materials, while “Lard Klai Sen” provides traditional southern massage. Evening shows include the UNESCO-listed Nora dance, teh tarik dance, and the lively Ram Wong Wian Krok, held daily from 18.00–19.00 Hrs.
Zone 6: Northeastern Village
Showcasing 20 Isan provinces under the theme “Isan Traditions: The Path of Faith,” the zone features a seven-metre incense tree, inspired by Chaiyaphum’s Boon Duen Sib festival, Yasothon’s rice garlands, and Loei’s Phi Ta Khon masks.
In “Mong Zaep Nua”, over 40 vendors offer regional dishes like Jaew Hon hot pot, fermented sausage, Mee Kratok, and snacks like fried sour pork and black curry noodles. The “Mong Hed Sud Fai Mue” area features art therapy workshops, while “Isan Muan Suen” showcases luk thung music and cultural performances.
Zone 7: TAT Partners and Travel Mall
This zone features key partners of the TAT, including DASTA, EGAT, the Ministry of Culture, the Thai Chamber of Commerce, Thailand Post, the Tourist Police, PTT, NARIT, and the State Railway of Thailand.
Visitors can also discover travel deals and packages from eight tourism bodies at the TAT Travel Mall, including the Tourism Council of Thailand and the Thai Ecotourism and Adventure Travel Association.
Zone 8: Main Stage
The Main Stage features a dynamic mix of music and cultural performances by top Thai artists such as Sornram Nampetch, Kantong Thungngoen, MEAN, ASIA 7, Earth Patravee, Renissara, Wangkangeng, Tai Orathai, Ryal Kajbandit, Aom-Aem Phetbanpaeng, Monica, Belle Warisara, Dokaor Thungthong, Ponchet, Peck Palitchoke, Suntaraporn, Goldred, Tao Phusilp, and Lek Ratchames. Fan meetings with Gulf Kanawut and Baifern Pimchanok add to the excitement.
The stage will also host cultural and contemporary performances, the Miss Thailand Tourism Festival pageant, fashion shows, and lucky draws, and appearances by celebrity duos like Freen-Becky, Kimmon-Copter, and Billy-Babe. DJs Matoom and Bookko will keep the energy high throughout the event.
Zone 9: Sustainable Tourism Goals
This zone highlights Thailand’s commitment to sustainability and net-zero carbon tourism. A centrepiece is the striking sculpture of a Bryde’s whale created by artist Wishulada from over 90 kilograms of plastic waste—offering a poignant statement on environmental responsibility.
The zone features the Green Playground, with mapping of low-carbon destinations, and TAT ECO PARK, promoting sustainable travel. The programme concludes with a performance by Serious Bacon and a sustainability talk by Kong GREEN GREEN.
For further information, contact the TAT Contact Centre at 1672 Travel Buddy.
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25 March 25 2025Press Releaseshttps://www.tatnews.org/?p=81574 - TAT Launches ‘Amazing Thailand Health and Beauty’ Initiative
TAT kicks off the Amazing Thailand Health and Beauty 2025 initiative with a consumer fair in Phnom Penh, promoting Thailand as ASEAN’s premier health and wellness destination. In partnership with VISA, the campaign offers exclusive privileges for Cambodian tourists, featuring top-tier Thai health, medical, and spa services.
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Phnom Penh, 24 March 2025 – The Tourism Authority of Thailand (TAT) has launched the Amazing Thailand Health and Beauty initiative, starting with a three-day Consumer Fair in Cambodia from 21 to 23 March 2025. The event was honoured by the presence of H.E. Mr. Tull Traisorat, Ambassador of Thailand to Cambodia, who presided over the opening ceremony.
This event reinforced Thailand’s position as a leading health and wellness tourism hub in ASEAN while marking 75 years of diplomatic relations with Cambodia.
As part of the Amazing Thailand Grand Tourism and Sports Year 2025, under the Grand Privilege campaign—one of the year’s five Grand Concepts—TAT has partnered with VISA to offer exclusive benefits to Cambodian VISA cardholders, enhancing access to Thailand’s premium health and beauty services.
Mrs. Phimpha Rattanapruk, TAT Deputy Executive Director of ASEAN, South Asia, and South Pacific Region, stated: “Health and wellbeing are top priorities, and Thailand is ready to welcome Cambodian and ASEAN visitors with exclusive privileges and world-class wellness experiences. Through this initiative and our Grand Privilege campaign, we invite travellers to discover Thailand’s premier health and beauty services while strengthening regional tourism and cultural exchange.”
The Amazing Thailand Health and Beauty Consumer Fair was held at Lively Plaza Event Area, AEON Mall I, Phnom Penh, features 14 leading Thai health and wellness providers. Visitors were invited to explore top-tier medical, wellness, and beauty services, taking part in interactive activities, including a chance to win exclusive Amazing Thailand souvenirs, such as, elephant pouches, luggage straps, diving bags, and backpacks.
The broader Amazing Thailand Health & Beauty initiative follows a two-pronged strategy. The first involves direct consumer engagement, offering visitors firsthand access to Thailand’s premium medical, wellness, and beauty services. The second leverages strategic partnerships across ASEAN, extending promotions and exclusive travel packages through industry networks.
The initiative aims to expand Thailand’s presence in the ASEAN health and beauty tourism market, drive demand among health-conscious travellers, and increase awareness of Thailand’s high-quality healthcare and beauty services.
In addition to in-person promotions, ASEAN VISA cardholders can access exclusive health and wellness travel deals through www.visa.co.th from 1 April to 15 June 2025, offering special discounts on medical treatments, spa services, and wellness retreats across Thailand.
TAT expects the initiative to attract at least 600 direct buyers, engage over 600,000 consumers, and secure participation from at least 15 key industry partners across ASEAN, including leading health and wellness providers, financial institutions, and travel service operators. By fostering cross-industry collaboration, the initiative aims to enhance the accessibility and appeal of Thailand’s health and beauty tourism offerings, driving greater regional engagement and long-term sector growth.
The Amazing Thailand Health & Beauty initiative aligns with insights from the 2024 International Tourist Behaviour Analysis Report, which found that 1.48% of international travellers visit Thailand for medical, health, and wellness services, staying an average of 10 days and spending 100,259 Baht per visitor. Among ASEAN, South Asia, and the South Pacific regions, 2.17% of travellers visit Thailand for wellness tourism, with Cambodia and Myanmar among the top markets.
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24 March 24 2025Press Releaseshttps://www.tatnews.org/?p=81567 - Tourist E-Wallet: TAGTHAi EASY PAY Now Available for International Visitors
International visitors can now enjoy seamless, cashless transactions in Thailand with TAGTHAi EASY PAY, a secure e-wallet developed by TAGTHAi and Kasikorn Bank. Linked to the PAY&TOUR prepaid card, it enables tourists to make quick payments via Thai QR Payment, withdraw cash, and track spending conveniently. With easy registration at airports and branches nationwide, this digital solution enhances travel convenience while eliminating the need for cash exchanges.
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International visitors can now enjoy hassle-free, cashless transactions across Thailand with TAGTHAi EASY PAY, a new e-wallet designed for convenience and security. Developed by TAGTHAi in collaboration with Kasikorn Bank, this digital payment solution enables tourists to make payments easily using Thai QR Payment at thousands of locations nationwide.
A Hassle-Free Way to Pay
TAGTHAi EASY PAY is linked to the Prepaid PAY&TOUR card from Kasikorn Bank, providing a safe and convenient alternative to exchanging currency or carrying cash. With the ‘Scan & Pay Like a Local’ feature, international visitors can make quick, seamless transactions just as Thai residents do.
How to Get Started
Tourists can obtain a PAY&TOUR prepaid card at Kasikorn Bank’s foreign exchange booths, including those at Suvarnabhumi and Don Mueang airports. The process is simple—present a passport, exchange currency, and receive the card free of charge, with no application or card fees. To improve accessibility, Kasikorn Bank is expanding registration points to over 100 branches across Thailand beyond airport locations. To find a booth, visit Kasikorn Bank Foreign Exchange Booth Locations.
After receiving the card, users download the TAGTHAi app on iOS or Android, select ‘Easy Pay’, and link the card by entering their passport number and reference number from the card. After confirming the PIN set at registration, the e-wallet is ready to use.
Making Payments and Managing Transactions
Using TAGTHAi EASY PAY is simple. Users open the TAGTHAi app, select ‘Scan & Pay’, scan the merchant’s Thai QR Payment code, enter the amount, and confirm with their PIN. A confirmation screen appears once the payment is successful. This service is widely accepted at businesses across Thailand that support Thai QR Payment.
Beyond payments, the app offers additional features for security and convenience. Users can view transaction history, freeze or unfreeze their card, and withdraw cash at Kasikorn Bank ATMs without fees, up to 10,000 Baht per transaction per day. The exchange rate guarantee allows travellers to convert any remaining balance back to their original currency at the same exchange rate, provided the refund request is made within 15 days and does not exceed 10% of the total top-up amount.
A Growing Digital Payment Solution
In 2024, the TAGTHAi app surpassed 2 million downloads, with a 105% increase in users and a 183% rise in sales. This growth reflects the platform’s increasing popularity among both Thai and international travellers and highlights the shift toward digital travel solutions. More visitors are using TAGTHAi not only for cashless payments but also for trip planning, discovering local services, and making purchases while exploring Thailand.
TAGTHAi EASY PAY is developed by TAGTHAi and Kasikorn Bank with support from the Tourism Authority of Thailand.
For more details, visit www.tagthai.com/easy-pay or www.kasikornbank.com/k_payandtour.
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19 March 19 2025Visitor Informationhttps://www.tatnews.org/?p=81560 - TAT Celebrating 65 Years of Leading Thailand’s Sustainable Tourism Future
The Tourism Authority of Thailand (TAT) celebrates its 65th anniversary, marking decades of innovation and sustainability in tourism. From pioneering global campaigns to driving responsible tourism with initiatives like the 7Greens and Sustainable Tourism Goals (STGs), TAT continues to shape Thailand’s future as a premier, high-value destination, ensuring long-term growth and cultural preservation.
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On 18 March 2025, the Tourism Authority of Thailand (TAT) marks its 65th anniversary, celebrating decades of dedication to establishing Thailand as a world-class tourist destination. Over the past six decades, TAT has transformed from a modest tourism agency into a global leader in sustainable tourism, balancing economic growth, environmental conservation, cultural preservation, and community-driven development.
The Journey of TAT: From Past to Present
Thailand’s tourism promotion began in 1924, when Field Marshal Prince Krom Phra Kampaengphet Akrayothin, as Commander of the State Railway of Thailand, initiated efforts to advertise Thailand internationally. In 1936, the Ministry of Economic Affairs introduced Thailand’s first national tourism development plan, but World War II disrupted its progress.
In 1950, the government revived its tourism strategy, establishing the Tourism Office under the Prime Minister’s Office, laying the foundation for structured tourism policies. Recognising the industry’s growing significance, Thailand officially established the Tourist Organization of Thailand (TOT) on 18 March 1960, with Prime Minister Field Marshal Sarit Thanarat presiding over its inauguration.
By 1979, as tourism became a key economic driver, TOT was restructured into the Tourism Authority of Thailand (TAT), expanding its role to include domestic tourism promotion, industry regulation, and sustainability initiatives.
TAT’s official emblem, introduced in 1963, represents Thailand’s cultural identity and global connectivity. It features Phra Prang of Wat Arun, symbolising the nation’s heritage, with an airplane, representing international tourism, and the Royal Barge Suphannahong, signifying Thailand’s deep-rooted traditions.
Six Decades of TAT: Pioneering Growth, Innovation, and Sustainable Tourism
Since its establishment in the 1960s, TAT has played a pivotal role in shaping Thailand’s tourism industry. Initially focused on attracting international visitors, Thailand welcomed 81,340 tourists in its first year. By the 1970s, arrivals surpassed one million, prompting large-scale promotional campaigns.
The 1980s and 1990s saw landmark initiatives such as Land of a Thousand Smiles and Amazing Thailand, elevating Thailand’s global appeal. In 1980, TAT launched the Thailand Tourism Festival (TTF) to promote domestic tourism and local economies. The introduction of the Thailand Tourism Awards in the 1990s reinforced sustainable tourism practices.
By the 2000s, Thailand welcomed over 10 million visitors, with campaigns like Unseen Thailand and Thailand Grand Invitation, showcasing hidden gems and off-the-beaten-path experiences. The 7 Greens initiative led Thailand’s eco-tourism movement, and in 2001, TAT launched Thailand Travel Mart Plus (TTM+), now one of Asia-Pacific’s premier travel trade fairs.
The 2010s marked exponential growth, with Thailand attracting 37 million visitors by 2018 and 39 million by 2019. TAT introduced Discover Thainess, reinforcing Thailand’s cultural identity, and Open to the New Shades, encouraging creative tourism experiences for both first-time and repeat visitors.
The 2020s ushered in an era of resilience and sustainability. The COVID-19 pandemic led to the launch of SHA (Amazing Thailand Safety & Health Administration) in 2020, ensuring safety and hygiene standards for tourism businesses. Marketing initiatives such as the Best Wishes (Pla-Ta-Pian) film reassured global travellers, while Thailand pioneered international reopening with Phuket Sandbox and Samui Plus in 2021, followed by the WAIT NO MORE campaign to revive tourism.
As Thailand’s tourism sector rebounded, Visit Thailand Year 2022-2023: Amazing New Chapters revitalised travel, highlighting fresh and diverse experiences. In 2023, the Sustainable Tourism Goals (STGs) and the STAR (Sustainable Tourism Acceleration Rating) programme were launched to elevate sustainability standards among tourism businesses. By 2024, Thailand’s tourism sector continued its strong rebound, with international tourist arrivals reaching 35 million, generating over 1.8 trillion Baht in tourism revenue. The Your Stories Never End campaign continued to showcase Thailand’s immersive travel experiences, complemented by 5 Must Do in Thailand, which promoted unique and high-value attractions, further strengthening Thailand’s position as a leading global destination.
Now in 2025, TAT leads the Amazing Thailand Grand Tourism and Sports Year, positioning Thailand as a premier destination for sports tourism, cultural exploration, and high-value travel. This campaign strengthens Thailand’s global appeal while maintaining a firm commitment to sustainability, innovation, and inclusive growth.
TAT’s Commitment to Sustainable Tourism
As a global leader in sustainable travel, TAT has launched key initiatives to enhance responsible tourism and long-term economic growth:
Thailand Tourism Awards – Established in 1996, these awards recognise outstanding tourism businesses, enhance industry standards, and promote sustainable practices. Winners receive the Kinnaree Trophy and exclusive sales and marketing support from TAT. 7Greens Initiative – Launched in 2008, this programme promotes eco-friendly tourism through collaboration with businesses, communities, and travellers. It focuses on environmental awareness, sustainable tourism sites, responsible tourism experiences, and innovative green solutions. SHA (Amazing Thailand Safety & Health Administration) – Introduced in 2020 to ensure health and safety standards, SHA certification is a collaboration between TAT and public health authorities, establishing hygiene protocols across the tourism sector. Sustainable Tourism Goals (STGs) – Introduced in 2023, the STGs align with Thailand’s 20-Year National Strategy (2018–2037) and the United Nations Sustainable Development Goals (SDGs). These 17 objectives guide Thailand’s sustainable tourism policies, focusing on income distribution, environmental conservation, renewable energy, waste reduction, and global partnerships. STAR Initiative – Launched in 2023 to raise sustainability standards in tourism businesses, the Sustainable Tourism Acceleration Rating (STAR) evaluates businesses on Good Governance, Socio-Economic Impact, Cultural Preservation, and Environmental Responsibility.Celebrating 65 Years: A Legacy of Excellence
As TAT celebrates 65 years of tourism leadership, its commitment to sustainability, responsible tourism, and high-value experiences remains unwavering. With a clear vision for the future, TAT continues to position Thailand as a world-class travel destination, benefiting visitors, communities, and the environment.
Looking ahead to 2025, TAT aims to generate 3.4 trillion Baht in tourism revenue, with 2.23 trillion Baht from international visitors (39 million arrivals) and 1.17 trillion Baht from domestic tourism (205 million trips), reinforcing its role as a global leader in sustainable and high-value tourism.
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18 March 18 2025Press Releaseshttps://www.tatnews.org/?p=81553 - TAT Leads Thailand’s Sustainable Tourism Future with Innovation
The Tourism Authority of Thailand (TAT) is driving Thailand Sustainable Tourism 2025 with Net Zero initiatives, Soft Power integration, and innovative eco-tourism strategies. At ITB Berlin 2025, Thailand showcased sustainable travel solutions, highlighting Carbon Neutral Tourism, cultural preservation, and responsible tourism policies that position Thailand as a global leader in sustainability-driven travel.
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Bangkok, 17 March 2025 – The Tourism Authority of Thailand (TAT) is shaping the future of Thai tourism with a focus on sustainability, innovation, and digital transformation, as showcased at ITB Berlin 2025. In collaboration with the Ministry of Higher Education, Science, Research and Innovation (MHESI) and the Thailand Science, Research, and Innovation Promotion Fund (TSRI), TAT is leading Carbon Neutral and Net Zero Tourism initiatives, reinforcing Thailand’s role as a global leader in responsible tourism.
Ms. Thapanee Kiatphaibool, TAT Governor, stated, “The future of Thai tourism lies in sustainability, digital innovation, and science-based solutions. With a firm commitment to balancing tourism expansion with environmental responsibility, Thailand is setting a global benchmark under the vision of ‘Amazing Thailand Grand Tourism & Sports Year 2025’ and the concept of Sustainable Thailand Soft Power.”
At ITB Berlin, TAT and partners highlighted the role of science, research, and technology in building a more sustainable tourism industry. Discussions focused on reducing the sector’s carbon footprint, leveraging Thailand’s Soft Power, and developing high-value, eco-friendly travel experiences. By combining environmental responsibility with economic opportunity, Thailand aims to attract quality travellers while ensuring long-term benefits for local communities and businesses.
Collaboration for Carbon Neutral and Net Zero Tourism
TAT is advancing Carbon Neutral and Net Zero Tourism across all 77 provinces, focusing on major cities and key destinations. This initiative is supported by government agencies, the private sector, and academia—both in Thailand and internationally.
A multi-level engagement strategy drives these efforts. Nation to Nation (N2N) collaboration is facilitated through the Ministry of Foreign Affairs, while Organisation to Organisation (O2O) partnerships strengthen institutional cooperation. At the business level, Organisation to Business (O2B) initiatives connect tourism operators with sustainable solutions.
These efforts are reinforced by research partnerships involving the Thai Ecotourism and Adventure Travel Association (TEATA), 20 universities, and 200 experts, positioning Thailand as a leading hub for Sustainable Tourism in Asia while enhancing global competitiveness.
Thailand TOGETHER Net Zero Panel at ITB Berlin 2025
A key moment at ITB Berlin 2025 was the panel discussion “Thailand TOGETHER Net Zero: Advancing Carbon Neutral Tourism”, featuring Assoc. Prof. Dr. Thammasak Yimin (Ramkhamhaeng University), Dr. Parichat Sunthararaks (TEATA), Mr. Nipatpong Chuanchuen (Asian Ecotourism Network), and Mr. Richard Peter (Thailand TOGETHER Net Zero Coordinator).
The discussion explored practical strategies for achieving Net Zero Tourism, including eco-friendly technologies, zero-waste travel, and carbon offset solutions. Experts stressed community engagement and cross-sector collaboration, highlighting sustainability as both an economic and environmental priority.
Soft Power and Sustainable Tourism Development
TAT, in partnership with TSRI’s National Competitiveness Enhancement Fund (NCEF), is integrating Thailand’s Soft Power into its sustainable tourism strategy to meet the rising demand for eco-conscious travel.
By incorporating Thai gastronomy, local spirits, performing arts, music, fashion, textiles, Muay Thai, and cultural festivals, TAT is developing market-ready experiences that enhance tourism’s economic value while preserving cultural heritage. Research-backed collaborations with private sector stakeholders ensure these elements are effectively integrated into Thailand’s tourism industry.
Gastronomy Tourism positions Thai cuisine as a sustainable cultural experience, while Tourism for All enhances accessibility for senior travellers, people with disabilities, and those requiring special assistance.
Rail Tourism is expanding to encourage low-carbon travel, linking key cultural and natural heritage sites. Northern routes connect Chiang Mai, Lamphun, Lampang, Phrae, Uttaradit, and Phitsanulok, offering access to historic towns and cultural villages. In the Northeast, one route links Khon Kaen, Udon Thani, and Nong Khai, focusing on Mekong heritage and culinary tourism, while another connects Surin, Si Sa Ket, and Ubon Ratchathani, emphasizing local traditions and community-based tourism. In the South, the Truly South route connects the Gulf of Thailand to the Andaman Sea, offering a sustainable alternative to air travel.
Nan Old Town and Chiang Khan Recognised for Sustainable Tourism
Thailand’s commitment to sustainable tourism was reaffirmed at ITB Berlin 2025, with Nan Old Town receiving the Green Destinations Gold Award, marking the first gold recognition for Thailand in ASEAN and the only one in Asia this year. Chiang Khan, Loei Province, placed 2nd in the Green Destinations Top 100 Story Awards for its community-driven tourism model.
Wat Phumin, Nan 
Chiang Khan Walking Street, Loei These awards highlight Thailand’s adherence to international sustainability standards, supported by the Designated Areas for Sustainable Tourism Administration, the Department of Tourism, and TAT. The recognition of Nan Old Town and Chiang Khan, along with other Thai destinations featured in the Green Destinations Top 100, underscores Thailand’s commitment to balancing environmental conservation, cultural preservation, and economic inclusivity.
Post ITB Berlin Strategy and Global Expansion
Following ITB Berlin 2025, TAT and TSRI will expand their Nation to Nation strategy in collaboration with Thai embassies worldwide, integrating tourism research and innovations into the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. Research-driven strategies will guide the development of eco-friendly MICE and sports tourism infrastructure, aligning with Thailand’s Net Zero Tourism goals.
With sustainability, digital innovation, and science-based solutions at its core, Thailand is setting a global benchmark for responsible tourism growth under the vision of “Amazing Thailand Grand Tourism & Sports Year 2025” and the Sustainable Thailand Soft Power initiative.
Pa Sak Jolasid Dam, Lop Buri 
Bang Ko Bua Community, Samut Prakan 
Bang Sa Kao Community, Chanthaburi The post TAT Leads Thailand’s Sustainable Tourism Future with Innovation appeared first on TAT Newsroom.
17 March 17 2025Press Releaseshttps://www.tatnews.org/?p=81544
